Is wombat profitable to sell on Amazon United States?

The niche generates $18K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (31/100).

How competitive is the wombat niche?

6 brands and 25 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in wombat?

Top complaints mined from reviews: Advertised Vs Actual Product. The return rate is 1.3%.

When does demand for wombat peak?

Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the wombat niche?

Listings span $4.99–$25.96; the average listing price is $15.52 (sweet spot $15–$100). The average incumbent carries 249 reviews — the moat a new listing must climb.

wombat

Skip it

A small market ($18K/yr) — this niche doesn't clear our bar today.

Review moat

Great249.17

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great$15.52

avg listing price — sweet spot $15–$100

Price range

Good$4.99–$25.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad$18K

$18K/yr · 41K searches

Competition

Bad95%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, wombat is a $18K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

wombat market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $23K–$31K; units × avg price
Conversion rate: 2.8%
Avg BSR: #5,796
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 1.1%
Avg brand age: 39 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Exploding Kittens45%
Adventure Planet30%
Aeisage8%
Frankiezhou Home7%
Jictegb6%
FRANKIEZHOU5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top wombat search terms

wombat32K/yr -2.1%1.4% conv.
hand to hand wombat4K/yr -18.9%11.4% conv.
wombats3K/yr -14.1%0.6% conv.
wombat game970/yr -17.1%8.9% conv.
hand to hand wombat game1K/yr +23.0%5.8% conv.

All search terms

Top wombat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Exploding Kittens Hand to Hand Wombat 3-6 Players Age 7+

Exploding Kittens$15.014.5★782 rev

Adventure Planet 7 Heirloom Wombat Stuffed Animal

Adventure Planet$13.374.8★528 rev

Aeisage Wombat Keychain Plush Colah Key Chain Stuffed Animal Wombat Cute Tree Bear Keychains Bag Pendant Purse Charm Hangings for Decotraion

Aeisage$8.565.0★11 rev

Frankiezhou Home Lifelike 12 Wombat Stuffed Animal Soft Crawling Wombat Plush Toy Unique Plushie Model Doll for Kids

Frankiezhou Home$25.214.8★40 rev

50Pcs Wombat Stickers - Adorable Wombat Cartoon Decorative Stickers Removable No Residue Vinyl Stickers for Laptop Phone Skateboard Fridge Luggage Suitable for Kids Boys Girls Adults

Jictegb$4.994.7★130 rev

Newest

by launch date

50Pcs Wombat Stickers - Adorable Wombat Cartoon Decorative Stickers Removable No Residue Vinyl Stickers for Laptop Phone Skateboard Fridge Luggage Suitable for Kids Boys Girls Adults

Jictegb$4.99130 rev

10mo ago

Aeisage Wombat Keychain Plush Colah Key Chain Stuffed Animal Wombat Cute Tree Bear Keychains Bag Pendant Purse Charm Hangings for Decotraion

Aeisage$8.5611 rev

2y ago

FRANKIEZHOU Simulation Wombat Stuffed Animal Lifelike Wombat Plush Soft Wombat Plush-Brown 12 Gifts for Kids Home Decor

FRANKIEZHOU$25.964 rev

2y ago

Exploding Kittens Hand to Hand Wombat 3-6 Players Age 7+

Exploding Kittens$15.01782 rev

4y ago

Frankiezhou Home Lifelike 12 Wombat Stuffed Animal Soft Crawling Wombat Plush Toy Unique Plushie Model Doll for Kids

Frankiezhou Home$25.2140 rev

4y ago

What buyers say about wombat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“It is well made”

Size-Overall26%

“Fits in your hand”

Soft Feel19%

“soft wombat stuffy”

Chain/Key Quality11%

“Cute wombat keychain”

Fluffiness6%

“So cute and fluffy”

Advertised Vs Actual Product6%

“As advertised”

Durability4%

“appears to be durable”

What buyers complain about

Advertised Vs Actual Product100%

“they are NOT die-cut like the pictures imply”

Top return reasons

Size-Overall27%

Value For Money20%

Advertised Vs Actual Product10%

Gifting Purpose7%

Moist/Dry7%

Fun/Entertainment Experience7%

Stitch/Finish/Polish7%

Instructions/User Manual/Troubleshooting7%

Display Colors3%

Color3%

Common questions

Is wombat profitable to sell on Amazon United States?: The niche generates $18K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (31/100).
How competitive is the wombat niche?: 6 brands and 25 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in wombat?: Top complaints mined from reviews: Advertised Vs Actual Product. The return rate is 1.3%.
When does demand for wombat peak?: Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the wombat niche?: Listings span $4.99–$25.96; the average listing price is $15.52 (sweet spot $15–$100). The average incumbent carries 249 reviews — the moat a new listing must climb.