Wombat
FailShoppers spend an estimated $18K a year here, so Wombat is a Fail.
- Flapen Score
- 31 / 100Ranks 2,913 of 3,143 Toys & Games niches · −15 vs the category median of 4631
- Market size
- $18K/yr41K searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 95%top-5 click share · 6 brands · 25 sellers
Flapen Score
Wombat against its category
The dotted line is the Toys & Games average. Past it, Wombat is stronger. Inside it, weaker.
Market
The Wombat market on Amazon at a glance
Shoppers on Amazon United States searched for Wombat 41K times last year and spent an estimated $18K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $18Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- wombat32K searches a year
02 · Price
A sale here is worth $15.52.
Listings sell for $15.52 on average, from $4.99 to $25.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $15.52 that is $2K to $4K a year per listing.
- Average price
- $15.52inside the $15 to $100 sweet spot
- Price range
- $4.99–$25.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #5,796 within Dedicated Deck Card Games. It carries 249 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #5,796in Dedicated Deck Card Games
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 249per listing
- Listings tracked
- 6
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Wombat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Exploding Kittens Hand to Hand Wombat 3-6 Players Age 7+
- Price
- $15.01
- Rating
- 4.5/5
- Reviews
- 782
- Age
- 4y ago

Adventure Planet 7 Heirloom Wombat Stuffed Animal
- Price
- $13.37
- Rating
- 4.8/5
- Reviews
- 528
- Age
- 7y ago

Aeisage Wombat Keychain Plush Colah Key Chain Stuffed Animal Wombat Cute Tree Bear Keychains Bag Pendant Purse Charm Hangings for Decotraion
- Price
- $8.56
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 2y ago

Frankiezhou Home Lifelike 12 Wombat Stuffed Animal Soft Crawling Wombat Plush Toy Unique Plushie Model Doll for Kids
- Price
- $25.21
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 4y ago

50Pcs Wombat Stickers - Adorable Wombat Cartoon Decorative Stickers Removable No Residue Vinyl Stickers for Laptop Phone Skateboard Fridge Luggage Suitable for Kids Boys Girls Adults
- Price
- $4.99
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 10mo ago
Trending
estimated 90-day click momentum
FRANKIEZHOU Simulation Wombat Stuffed Animal Lifelike Wombat Plush Soft Wombat Plush-Brown 12 Gifts for Kids Home Decor
- Price
- $25.96
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2y ago

Aeisage Wombat Keychain Plush Colah Key Chain Stuffed Animal Wombat Cute Tree Bear Keychains Bag Pendant Purse Charm Hangings for Decotraion
- Price
- $8.56
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 2y ago

Frankiezhou Home Lifelike 12 Wombat Stuffed Animal Soft Crawling Wombat Plush Toy Unique Plushie Model Doll for Kids
- Price
- $25.21
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 4y ago

Adventure Planet 7 Heirloom Wombat Stuffed Animal
- Price
- $13.37
- Rating
- 4.8/5
- Reviews
- 528
- Age
- 7y ago

50Pcs Wombat Stickers - Adorable Wombat Cartoon Decorative Stickers Removable No Residue Vinyl Stickers for Laptop Phone Skateboard Fridge Luggage Suitable for Kids Boys Girls Adults
- Price
- $4.99
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 10mo ago
Newest
by launch date
50Pcs Wombat Stickers - Adorable Wombat Cartoon Decorative Stickers Removable No Residue Vinyl Stickers for Laptop Phone Skateboard Fridge Luggage Suitable for Kids Boys Girls Adults
- Price
- $4.99
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 10mo ago

Aeisage Wombat Keychain Plush Colah Key Chain Stuffed Animal Wombat Cute Tree Bear Keychains Bag Pendant Purse Charm Hangings for Decotraion
- Price
- $8.56
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 2y ago

FRANKIEZHOU Simulation Wombat Stuffed Animal Lifelike Wombat Plush Soft Wombat Plush-Brown 12 Gifts for Kids Home Decor
- Price
- $25.96
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2y ago

Exploding Kittens Hand to Hand Wombat 3-6 Players Age 7+
- Price
- $15.01
- Rating
- 4.5/5
- Reviews
- 782
- Age
- 4y ago

Frankiezhou Home Lifelike 12 Wombat Stuffed Animal Soft Crawling Wombat Plush Toy Unique Plushie Model Doll for Kids
- Price
- $25.21
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
25
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
95%
Top 20: 100%
Open market
0%
- Exploding Kittens45%
- Adventure Planet30%
- Aeisage8%
- Frankiezhou Home7%
- Jictegb6%
- FRANKIEZHOU5%
Demand
Wombat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Wombat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wombat32K/yr
- hand to hand wombat4K/yr
- wombats3K/yr
- wombat game970/yr
- hand to hand wombat game1K/yr
Reviews and returns
What reviews say buyers love and hate about Wombat
We read the reviews and the return reasons for every product selling here.
“they are NOT die-cut like the pictures imply”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wombat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








