Wombat
a small market ($18K/yr) — Wombat doesn't clear our bar today.
Flapen Score
Ranks 2,913 of 3,143 Toys & Games niches · −15 vs the category median of 46
Is Wombat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Wombat is a $18K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Wombat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.3% over the last 90 days and 2.8% of searches end in a purchase.
$18K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 6 products
Top Wombat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Exploding Kittens Hand to Hand Wombat 3-6 Players Age 7+
- Price
- $15.01
- Rating
- 4.5/5
- Reviews
- 782
- Age
- 4y ago
Adventure Planet 7 Heirloom Wombat Stuffed Animal
- Price
- $13.37
- Rating
- 4.8/5
- Reviews
- 528
- Age
- 7y ago
Aeisage Wombat Keychain Plush Colah Key Chain Stuffed Animal Wombat Cute Tree Bear Keychains Bag Pendant Purse Charm Hangings for Decotraion
- Price
- $8.56
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 2y ago
Frankiezhou Home Lifelike 12 Wombat Stuffed Animal Soft Crawling Wombat Plush Toy Unique Plushie Model Doll for Kids
- Price
- $25.21
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 4y ago
50Pcs Wombat Stickers - Adorable Wombat Cartoon Decorative Stickers Removable No Residue Vinyl Stickers for Laptop Phone Skateboard Fridge Luggage Suitable for Kids Boys Girls Adults
- Price
- $4.99
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 10mo ago
Trending
90-day click momentum
FRANKIEZHOU Simulation Wombat Stuffed Animal Lifelike Wombat Plush Soft Wombat Plush-Brown 12 Gifts for Kids Home Decor
- Price
- $25.96
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2y ago
Aeisage Wombat Keychain Plush Colah Key Chain Stuffed Animal Wombat Cute Tree Bear Keychains Bag Pendant Purse Charm Hangings for Decotraion
- Price
- $8.56
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 2y ago
Frankiezhou Home Lifelike 12 Wombat Stuffed Animal Soft Crawling Wombat Plush Toy Unique Plushie Model Doll for Kids
- Price
- $25.21
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 4y ago
Adventure Planet 7 Heirloom Wombat Stuffed Animal
- Price
- $13.37
- Rating
- 4.8/5
- Reviews
- 528
- Age
- 7y ago
50Pcs Wombat Stickers - Adorable Wombat Cartoon Decorative Stickers Removable No Residue Vinyl Stickers for Laptop Phone Skateboard Fridge Luggage Suitable for Kids Boys Girls Adults
- Price
- $4.99
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 10mo ago
Newest
by launch date50Pcs Wombat Stickers - Adorable Wombat Cartoon Decorative Stickers Removable No Residue Vinyl Stickers for Laptop Phone Skateboard Fridge Luggage Suitable for Kids Boys Girls Adults
- Price
- $4.99
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 10mo ago
Aeisage Wombat Keychain Plush Colah Key Chain Stuffed Animal Wombat Cute Tree Bear Keychains Bag Pendant Purse Charm Hangings for Decotraion
- Price
- $8.56
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 2y ago
FRANKIEZHOU Simulation Wombat Stuffed Animal Lifelike Wombat Plush Soft Wombat Plush-Brown 12 Gifts for Kids Home Decor
- Price
- $25.96
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2y ago
Exploding Kittens Hand to Hand Wombat 3-6 Players Age 7+
- Price
- $15.01
- Rating
- 4.5/5
- Reviews
- 782
- Age
- 4y ago
Frankiezhou Home Lifelike 12 Wombat Stuffed Animal Soft Crawling Wombat Plush Toy Unique Plushie Model Doll for Kids
- Price
- $25.21
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
25
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Exploding Kittens45%
- Adventure Planet30%
- Aeisage8%
- Frankiezhou Home7%
- Jictegb6%
- FRANKIEZHOU5%
Wombat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Top Wombat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wombat32K/yr
- hand to hand wombat4K/yr
- wombats3K/yr
- wombat game970/yr
- hand to hand wombat game1K/yr
What reviews say buyers love and hate about Wombat
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“It is well made”
“Fits in your hand”
“soft wombat stuffy”
“Cute wombat keychain”
“So cute and fluffy”
What buyers complain about
100% of reviews“they are NOT die-cut like the pictures imply”
Wombat return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
45%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wombat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
