Wobble Toy

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $334K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

+2.6%

Conversion, latest week

1.3%

Market size, estimated

$334Ka year

Peak month

November4.0× the quietest month

Top search term

hape toys240K searches a year

Listings sell for $26.38 on average, from $4.52 to $195.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $26.38 that is $3K to $7K a year per listing.

Average price

$26.38inside the $15 to $100 sweet spot

Price range

$4.52–$195.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

2.4%of orders · Amazon United States median 2.1%

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #446 within Early Development & Activity Toys. It carries 2,594 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#446in Early Development & Activity Toys

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

2,594per listing

Listings tracked

60

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

9Amazon's first-year sales bar

Average brand age

46 months