wizard of oz funko pop
Worth a lookShows a sweet-spot price point ($30.17 avg), but soft demand (-22.6% this quarter) keeps it on the watch list.
Avg price
Incredible$30.17avg listing price — sweet spot $15–$100
Market size
Great$1.6M$1.6M/yr · 3.1M searches
Price range
Great$7.85–$108.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Review moat
Good827.35avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wizard of oz funko pop is a $1.6M/yr Amazon United States market (3.1M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr–May–Jun–Jul–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
wizard of oz funko pop market data
- Units sold / yr
- 80K–100K
- avg 1,500–2,000/product
- Revenue / yr
- $2.4M–$3.0M
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #1,254
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 53%
- Out of stock
- 0.0%
- Avg brand age
- 31 months
- Avg seller age
- 144 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
421
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
38%
Top 20: 79%
Open market
5%
- Mattel85%
- PDEGPK4%
- Wicked2%
- Choeeya1%
- Care Bears1%
- The Noble Collection1%
- Open — no brand owns it (7 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -22.6% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Nov, Dec · busiest ÷ quietest = 7.2×
Top wizard of oz funko pop search terms
- wicked dolls856K/yr
- wicked toys556K/yr
- glinda343K/yr
- glinda doll285K/yr
- wicked doll147K/yr
- wicked glinda100K/yr
- elphaba doll126K/yr
- wicked toys for kids girls156K/yr
- glenda doll38K/yr
- wicked barbie dolls70K/yr
Top wizard of oz funko pop products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mattel Universal Pictures Wicked: for Good Collectible Glinda Fashion Doll with Removable Outfit Inspired by The Movie
Mattel$61.614.9★500 rev
Mattel Wicked Singing Glinda Fashion Doll & Accessories
Mattel$22.314.8★1,370 rev
Mattel Universal Wicked Elphaba Fashion Doll & Accessories with Green Skin Braided Black Hair Posability & Removable Ballroom Look
Mattel$23.454.8★556 rev
Mattel Universal Pictures Wicked Glinda Upland Fashion Doll with Removable Outfit & 7 Points of Articulation Inspired by the Movie
Mattel$21.943.6★5 rev
Mattel Universal Wicked Glinda Fashion Doll & Accessories with Styled Blonde Hair Posability & Removable School Uniform Look
Mattel$20.864.8★382 rev
Newest
by launch date
Mattel Universal Pictures Wicked Get Ready with Elphaba Doll Set
Mattel$28.1811 rev
Mattel Universal Pictures Wicked Glinda Upland Fashion Doll with Removable Outfit & 7 Points of Articulation Inspired by the Movie
Mattel$21.945 rev
Mattel Universal Pictures Wicked Get Ready with Glinda Doll Set
Mattel$29.995 rev
Mattel Universal Pictures Wicked Elphaba Thropp Fashion Doll
Mattel$22.244 rev
Mattel Universal Pictures Wicked Magical Wise Woman Moon Fashion Doll with Removable Deluxe Outfit & Accessory Inspired by The Movie
Mattel$32.0279 rev
Trending
90-day click momentumMattel Universal Pictures Wicked Elphaba Thropp Fashion Doll
Mattel$22.244.4★
PDEGPK Glinda Dress Costume Pink XL
PDEGPK$60.294.3★
Mattel Universal Pictures Wicked Glinda Upland Fashion Doll with Removable Outfit & 7 Points of Articulation Inspired by the Movie
Mattel$21.943.6★
Mattel Universal Pictures Wicked Get Ready with Glinda Doll Set
Mattel$29.992.8★
Mattel Universal Pictures Wicked Get Ready with Elphaba Doll Set
Mattel$28.183.9★
What buyers say about wizard of oz funko pop
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Amazing gift”
“Bought for my collection”
“Granddaughter loves this toy”
“Good price”
“As described”
“with vibrant colors”
“They are soft and fluffy”
“The design is vibrant”
“it held up very well”
What buyers complain about
“The price is a little steep”
“The book bag is small”
“Broke very quickly”
“Overpriced for the Quality”
“doesnt stay together like its supposed to”
“The dress is made from that awful papery plastic fabric”
“Didnt work”
“The volume is loud”
“Not very sturdy”
“2 of the 3 Amazon sent me had clearly been opened and resold to me.”
Top return reasons
Common questions
- Is wizard of oz funko pop profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 43 tracked products. 15 of 21 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the wizard of oz funko pop niche?
- 13 brands and 421 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in wizard of oz funko pop?
- Top complaints mined from reviews: Value For Money, Size-Overall, Durability. The return rate is 3.0%.
- When does demand for wizard of oz funko pop peak?
- Demand peaks in Apr–May–Jun–Jul–Nov–Dec; the busiest month runs 7.2× the quietest.
- What does it cost to enter the wizard of oz funko pop niche?
- Listings span $7.85–$108.22; the average listing price is $30.17 (sweet spot $15–$100). The average incumbent carries 827 reviews — the moat a new listing must climb.