Wizard of Oz Funko Pop

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

3.1M

Growth, 90 days vs prior 90

-22.6%

Conversion, latest week

1.7%

Market size, estimated

$1.6Ma year

Peak month

November7.2× the quietest month

Top search term

wicked dolls856K searches a year

Listings sell for $30.17 on average, from $7.85 to $108.22. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $30.17 that is $45K to $60K a year per listing.

Average price

$30.17inside the $15 to $100 sweet spot

Price range

$7.85–$108.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

$45K–$60K

Returns

3.0%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,254 within Dolls. It carries 827 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#1,254in Dolls

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

827per listing

Listings tracked

43

21 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

15Amazon's first-year sales bar

Average brand age

31 months