Wish Doll
FailShoppers spend an estimated $8K a year here, so Wish Doll is a Fail.
- Flapen Score
- 38 / 100Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 4638
- Market size
- $8K/yr51K searches / yr
- 90-day growth
- +7.6%search demand this quarter
- Competition
- 63%top-5 click share · 6 brands · 718 sellers
Flapen Score
Wish Doll against its category
The dotted line is the Toys & Games average. Past it, Wish Doll is stronger. Inside it, weaker.
Market
The Wish Doll market on Amazon at a glance
Shoppers on Amazon United States searched for Wish Doll 51K times last year and spent an estimated $8K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- +7.6%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $8Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- asha27K searches a year
02 · Price
A sale here is worth $16.65.
Listings sell for $16.65 on average, from $3.66 to $43.34. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $16.65 that is $0 to $2K a year per listing.
- Average price
- $16.65inside the $15 to $100 sweet spot
- Price range
- $3.66–$43.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
26% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #1,811 within Dolls. It carries 452 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 84%
- Out of stock, average day
- 5.3%
- Average rank
- #1,811in Dolls
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 452per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Wish Doll products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mattel Disney Wish Asha of Rosas Adventure Pack Doll Posable Fashion Doll with Removable Fashion Animal Friends and Accessories Toys Inspired by The Movie
- Price
- $9.28
- Rating
- 4.8/5
- Reviews
- 1,194
- Age
- 2y ago

Mattel Disney Wish Toys Asha of Rosas Posable Fashion Doll with Natural Hair Removable Clothes Shoes & Accessories
- Price
- $8.35
- Rating
- 4.8/5
- Reviews
- 1,260
- Age
- 2y ago

Disney Wish Asha Petite Doll 6 Inches Tall Pocket Size with Authentic Movie Fashions
- Price
- $7.12
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 2y ago

Mattel Disney Wish Toys Best Friends Tea Time Playset with Asha & Dahlia of Rosas Dolls 2 Figures 1 Table & 10 Accessories Inspired by the Movie
- Price
- $9.22
- Rating
- 4.8/5
- Reviews
- 461
- Age
- 2y ago

Mattel Disneys Wish 2-Doll Set King Magnifico & Queen Amaya Posable Fashion Dolls with Removable Outfits & Accessories HRC18
- Price
- $23.54
- Rating
- 4.7/5
- Reviews
- 219
- Age
- 2y ago
Trending
estimated 90-day click momentum
Disney Wish 8-inch Talking Plush Asha Interactive Toy Black Hair and Purple Dress Kids Toys for Ages 2 Up by Just Play
- Price
- $3.66
- Rating
- 4.2/5
- Reviews
- 535
- Age
- 2y ago

A-Sha Noodles Street Style Scallion Sauce 4 Pack 13.4 Ounce
- Price
- $10.22
- Rating
- 3.4/5
- Reviews
- 29
- Age
- 3y ago

Disney Wish Asha Petite Doll 6 Inches Tall Pocket Size with Authentic Movie Fashions
- Price
- $7.12
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 2y ago

A-Sha Ramen Noodles Variety Pack Taiwanese Air-Dried Never Fried 20 Pack
- Price
- $36.76
- Rating
- 4.2/5
- Reviews
- 119
- Age
- 2y ago

Mattel Disney Wish Singing Asha of Rosas Fashion Doll & Star Figure Posable with Removable Outfit Sings This Wish in English
- Price
- $9.77
- Rating
- 4.8/5
- Reviews
- 500
- Age
- 2y ago
Newest
by launch date
A-Sha Ramen Noodles Pantry Variety Bundle Air-Dried Never Fried 20 Pack
- Price
- $33.92
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 2y ago

Mattel Disneys Wish 2-Doll Set King Magnifico & Queen Amaya Posable Fashion Dolls with Removable Outfits & Accessories HRC18
- Price
- $23.54
- Rating
- 4.7/5
- Reviews
- 219
- Age
- 2y ago

A-Sha Ramen Noodles Variety Pack Taiwanese Air-Dried Never Fried 20 Pack
- Price
- $36.76
- Rating
- 4.2/5
- Reviews
- 119
- Age
- 2y ago

Disney Store Dolls & Games Wish Doll Pack
- Price
- $43.34
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 2y ago

Mattel Disney Wish Asha of Rosas Adventure Pack Doll Posable Fashion Doll with Removable Fashion Animal Friends and Accessories Toys Inspired by The Movie
- Price
- $9.28
- Rating
- 4.8/5
- Reviews
- 1,194
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
718
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
0%
- Mattel72%
- A-SHA10%
- JAKKS Pacific9%
- Just Play4%
- Disney's Wish3%
- Disney Store2%
Demand
Wish Doll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Wish Doll search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- asha27K/yr
- asha doll8K/yr
- disney wish doll6K/yr
- wish doll6K/yr
- wish dolls3K/yr
- disney wish dolls983/yr
- wish playset454/yr
Reviews and returns
What reviews say buyers love and hate about Wish Doll
We read the reviews and the return reasons for every product selling here.
“Waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wish Doll questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








