Winx

Shoppers searched for this 594K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $336K a year.

Searches, last 12 months

594K

Growth, 90 days vs prior 90

+7.0%

Conversion, latest week

1.3%

Market size, estimated

$336Ka year

Top search term

winx235K searches a year

Listings sell for $42.82 on average, from $9.00 to $156.69. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $42.82 that is $4K to $11K a year per listing.

Average price

$42.82inside the $15 to $100 sweet spot

Price range

$9.00–$156.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$4K–$11K

Returns

2.6%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #48,044 within Dolls. It carries 4,810 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

25.0%

Average rank

#48,044in Dolls

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

4,810per listing

Listings tracked

20

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -106 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

-106 months