winx
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$42.82avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good$9.00–$156.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good$336K$336K/yr · 594K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Review moat
Bad4,809.95avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, winx is a $336K/yr Amazon United States market (594K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
winx market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $214K–$257K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #48,044
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 25.0%
- Avg brand age
- -106 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
84
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 100%
Open market
0%
- Winx Club76%
- Winix16%
- Rainbow Spa5%
- PlayMates2%
- Nekoyanin1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 30 weeks — +7.0% search growth over the last 90 days.Top winx search terms
- winx235K/yr
- winx club160K/yr
- winx club dolls101K/yr
- winix 552023K/yr
- winx dolls27K/yr
- winx club merch14K/yr
- winx doll11K/yr
- winix 5520 air purifier5K/yr
- winx club toys6K/yr
- winx club doll7K/yr
Top winx products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Winx Club Bloom Fairy Doll by Playmates Toys
Winx Club$18.674.5★55 rev
WINIX 5520 Air Purifier for Home Large Room Up to 1882 Ft in 1 Hr With Air Quality Monitor True HEPA High Deodorization Carbon Filter and Auto Mode Captures Pet Allergies Smoke Dust.
Winix$156.694.6★31,948 rev
Winx Club Stella Fairy Doll by Playmates Toys
Winx Club$14.174.7★52 rev
Winx Club Flora Fairy Doll by Playmates Toys
Winx Club$16.374.6★49 rev
Winx Club Musa Fairy Doll by Playmates Toys
Winx Club$19.414.5★36 rev
Newest
by launch date
Winx Club 3D Foam Bag Clip Series 1 Blind Bag (ONE Random Figure) Rainbow Spa Character Keychain/Backpack Accessory | Official Licensed Merchandise
Rainbow Spa$9.000 rev
WINIX 5530 Air Purifier (New Generation of 5500-2 with App Control) for Home Large Room Up to 1882 Ft in 1 Hr True HEPA High Deodorization Carbon Filter and Auto Mode Captures Pet Allergies Smoke
Winix$151.0031,948 rev
Winx 2-in-1 Fairy Scepter Toy Figure
Winx Club$18.390 rev
Winx Club Tecna Fairies by Playmates Toys
Winx Club$15.9932 rev
Winx Club X Nekoyanin Eyeshadow Palette (Bloom)
Nekoyanin$23.1056 rev
Trending
90-day click momentumWINIX 5530 Air Purifier (New Generation of 5500-2 with App Control) for Home Large Room Up to 1882 Ft in 1 Hr True HEPA High Deodorization Carbon Filter and Auto Mode Captures Pet Allergies Smoke
Winix$151.004.6★
Winx Club 3D Foam Bag Clip Series 1 Blind Bag (ONE Random Figure) Rainbow Spa Character Keychain/Backpack Accessory | Official Licensed Merchandise
Rainbow Spa$9.000.0★
Winx Club Womens Bloom Long Sleeves Shrug Rash Guard Shirt Cover UP Top (Extra Large) Yellow
Winx Club$20.815.0★
Winx 2-in-1 Fairy Scepter Toy Figure
Winx Club$18.390.0★
Winx Club Womens Pullover Hoodie with Detachable Furry Cat Paw Gloves and Handbag Dual-purpose Designed Sleeve
Winx Club$64.574.5★
What buyers say about winx
What buyers praise and complain about, mined from review topics.What buyers love
“Good room air filter/purifier”
“The unit is very quiet”
“Money well spent”
“The filter will also be easy to change when time comes”
“Good quality”
“Does do as advertised”
“It cleans the air really well”
“Air smells cleaner”
“the set up was really nice”
“Easy to use”
What buyers complain about
“Becomes loud”
“Horrible smell”
“Very weak filtration”
“they do not fit”
“Did not even last a week”
“A little pricey”
“didn't do a good job”
“won't connect to Alexa”
“Great product, poor app”
“had allergies suddenly arise”
Top return reasons
Common questions
- Is winx profitable to sell on Amazon United States?
- The niche generates $336K/yr across 20 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the winx niche?
- 5 brands and 84 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in winx?
- Top complaints mined from reviews: Noise Level, Smell, Filtration. The return rate is 2.6%.
- What does it cost to enter the winx niche?
- Listings span $9.00–$156.69; the average listing price is $42.82 (sweet spot $15–$100). The average incumbent carries 4,810 reviews — the moat a new listing must climb.