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Winter Crafts for Kids

Fail

Demand is soft, at -64.7% this quarter, so Winter Crafts for Kids is a Fail.

Flapen Score
26
26 / 100
Ranks 3,069 of 3,143 Toys & Games niches · −20 vs the category median of 46
Market size
$44K/yr133K searches / yr
90-day growth
-64.7%search demand this quarter
Competition
80%top-5 click share · 5 brands · 6 sellers

Flapen Score

Winter Crafts for Kids against its category

The dotted line is the Toys & Games average. Past it, Winter Crafts for Kids is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Winter Crafts for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Winter Crafts for Kids 133K times last year and spent an estimated $44K. All 5 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -64.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-64.7%
Conversion, latest week
2.2%
Market size, estimated
$44Ka year
Peak month
December166.7× the quietest month
Top search term
winter crafts for kids61K searches a year

02 · Price

A sale here is worth $14.78.

Listings sell for $14.78 on average, from $9.91 to $20.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $14.78 that is $0 to $1K a year per listing.

Average price
$14.78under the $15 to $100 sweet spot
Price range
$9.91–$20.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.3% of listings are out of stock. The average listing ranks #2,720 within Craft Kits. It carries 179 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
33.3%
Average rank
#2,720in Craft Kits
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
179per listing
Listings tracked
7

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Winter Crafts for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 133%
  • Brand 229%
  • Brand 315%
  • Brand 412%
  • Brand 511%

Demand

Winter Crafts for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMar

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 166.7×

Search terms

Top Winter Crafts for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • winter crafts for kids61K/yr
  • winter crafts for kids bulk24K/yr
  • winter craft20K/yr
  • winter activities for kids11K/yr
  • winter craft kits for kids7K/yr
  • winter crafts for kids ages 8-123K/yr
  • kids winter crafts5K/yr
  • winter crafts for kids ages 4-81K/yr

Reviews and returns

What reviews say buyers love and hate about Winter Crafts for Kids

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Fun/Entertainment Experience”
3.5%of orders come back
“Fun craft”
A buyer, on “Fun/Entertainment Experience”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Winter Crafts for Kids questions

Answered from the same tracked data.