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Window Crayons

brand-locked demand (top 5 brands take 100% of clicks) — Window Crayons doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 2,644 of 3,143 Toys & Games niches · −11 vs the category median of 46

Market size 17Growth 16Conversion 86Competition 5Returns 75Price range 77Avg price 76Brand share 0Review moat 49Quality gap 25
This niche Category average · 3,143 niches

Is Window Crayons profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Window Crayons is a $68K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Window Crayons: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.6% over the last 90 days and 9.8% of searches end in a purchase.

$68K

revenue / yr

Units sold / yr6K
Search volume / yr-17.6%44K
Conversion rate9.8%
Avg price$15.54

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 46
Top-5 product click share94%
Open market0%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement63%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews1,617

Top Window Crayons products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

$0$7K$14K$20K$27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Crayola72%
  • SYNCFUN18%
  • Dong-A7%
  • SRUOLOC2%
  • Celepen2%

Window Crayons demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume44KCVR9.8%Products8Brands5Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews1,617Avg BSR#120
4K3KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Top Window Crayons search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • window crayons14K/yr
  • crayola window markers13K/yr
  • window markers for kids8K/yr
  • window crayons for glass washable4K/yr
  • crayola window crayons3K/yr
  • window markers crayola3K/yr

What reviews say buyers love and hate about Window Crayons

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Color27%

Amazing colors

Ease Of Cleaning12%

Easy to clean off

Quality-Overall8%

Great quality

Ease Of Use8%

Easy to use

Fun/Entertainment Experience3%

Toddler children were entertained for a long period of time

What buyers complain about

68% of reviews
Paint Quality13%

The chalk is more like paint

Color12%

All other colors didnt perform as expected

Functionality-Overall10%

Does not work on windows as advertised

Moist/Dry8%

Dried out on arrival

Value For Money6%

Not worth the money

Window Crayons return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
17%
2Value For Money
11%
3Color
9%
4Advertised Vs Actual Product
8%
5Size-Overall
7%

Common Window Crayons questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Window Crayons 35/100 on Amazon United States — Skip it. The niche generates $68K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -17.6% over the last 90 days.
Search demand for Window Crayons on Amazon United States peaks in Nov–Dec, where the busiest month runs 3.0× the quietest.