will byers
Skip itSoft demand (-66.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$31.93avg listing price — sweet spot $15–$100
Price range
Incredible$15.21–$83.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great484.26avg incumbent reviews — the moat a new listing must climb
Market size
Good$321K$321K/yr · 450K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-66.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, will byers is a $321K/yr Amazon United States market (450K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 43/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
will byers market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $128K–$160K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #9,718
- Page quality
- 0%
- Prime
- 61%
- Sponsored
- 43%
- Out of stock
- 10.4%
- Avg brand age
- 20 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
132
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
2%
- Funko63%
- Toitaly14%
- POP9%
- Jazwares6%
- Stranger Things5%
- Great Eastern Entertainment1%
- Open — no brand owns it (2 brands, 2%)
Demand
Weekly Amazon search volume, last 30 weeks — -66.6% search growth over the last 90 days.Top will byers search terms
- will byers91K/yr
- will byers funko pop115K/yr
- stranger things funko pop will47K/yr
- stranger things will28K/yr
- stranger things will byers23K/yr
- will funko pop23K/yr
- will stranger things15K/yr
- funko pop stranger things will16K/yr
- funko pop will byers9K/yr
- will byers funko10K/yr
Top will byers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko POP! TV: Netflix Stranger Things - Will Byers Split
Funko$15.214.0★11 rev
Funko Pop! Netflix Stranger Things - Will
Funko$46.934.9★30 rev
Toitaly Mens Zip Sweatshirts Teen Pullover Hoodies Fall Workout Jacket
Toitaly$43.945.0★8 rev
Funko POP! Television: Netflix Stranger Things - Will (Hive Mind)
Funko$18.074.9★256 rev
Stranger Things Will Byers Plush - 8-Inch Soft Plush with Special Embroidery
Jazwares$15.254.9★64 rev
Newest
by launch date
Stranger Things Will Byers Series Scenes in Black and White T-Shirt
Stranger Things$19.005 rev
CosFantasy Adult 80s Retro Hoodies Coat Jacket Color Block Zip Hoodie Sweatshirts Oversized(US Small)
CosFantasy$39.610 rev
Stranger Things Valentines Day Will Byers Will You Be Mine T-Shirt
Stranger Things$19.201 rev
Funko POP! TV: Netflix Stranger Things - Will Byers Split
Funko$15.2111 rev
Toitaly Mens Zip Sweatshirts Teen Pullover Hoodies Fall Workout Jacket
Toitaly$43.948 rev
Trending
90-day click momentumCosFantasy Adult 80s Retro Hoodies Coat Jacket Color Block Zip Hoodie Sweatshirts Oversized(US Small)
CosFantasy$39.610.0★
Toitaly Mens Zip Sweatshirts Teen Pullover Hoodies Fall Workout Jacket
Toitaly$44.005.0★
Wrangler x Stranger Things Will Shirt Fired Brick Large
Wrangler$33.965.0★
Toitaly Mens Zip Sweatshirts Teen Pullover Hoodies Fall Workout Jacket
Toitaly$43.945.0★
Stranger Things Will Byers Series Scenes in Black and White T-Shirt
Stranger Things$19.005.0★
What buyers say about will byers
What buyers praise and complain about, mined from review topics.What buyers love
“Great gift or collectible”
“Exactly as described”
“Great quality and arrived on time”
“Accurate sizing”
“Good for a gift”
“Fun”
“I genuinely love the design”
“Worth it”
“Super cute and soft”
What buyers complain about
“So I thought it was going to be to small”
“Its supposed to be brand new”
“or even just a gift in general”
“a little pricey”
“The stitching seemed uneven”
“the quality control on this particular plush was disappointing”
Top return reasons
Common questions
- Is will byers profitable to sell on Amazon United States?
- The niche generates $321K/yr across 23 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is -66.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the will byers niche?
- 8 brands and 132 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in will byers?
- Top complaints mined from reviews: Size-Overall, Product Condition, Gifting Purpose. The return rate is 0.9%.
- What does it cost to enter the will byers niche?
- Listings span $15.21–$83.90; the average listing price is $31.93 (sweet spot $15–$100). The average incumbent carries 484 reviews — the moat a new listing must climb.