Will Byers
soft demand (-66.6% this quarter) — Will Byers doesn't clear our bar today.
Flapen Score
Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 46
Is Will Byers profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Will Byers is a $321K/yr Amazon United States market (450K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 43/100.
Will Byers: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -66.6% over the last 90 days and 2.2% of searches end in a purchase.
$321K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 23 products
Top Will Byers products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko POP! TV: Netflix Stranger Things - Will Byers Split
- Price
- $15.21
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 6mo ago
Funko Pop! Netflix Stranger Things - Will
- Price
- $46.93
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 9mo ago
Toitaly Mens Zip Sweatshirts Teen Pullover Hoodies Fall Workout Jacket
- Price
- $43.94
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 6mo ago
Funko POP! Television: Netflix Stranger Things - Will (Hive Mind)
- Price
- $18.07
- Rating
- 4.9/5
- Reviews
- 256
- Age
- 7mo ago
Stranger Things Will Byers Plush - 8-Inch Soft Plush with Special Embroidery
- Price
- $15.25
- Rating
- 4.9/5
- Reviews
- 64
- Age
- 10mo ago
Trending
90-day click momentum
CosFantasy Adult 80s Retro Hoodies Coat Jacket Color Block Zip Hoodie Sweatshirts Oversized(US Small)
- Price
- $39.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Toitaly Mens Zip Sweatshirts Teen Pullover Hoodies Fall Workout Jacket
- Price
- $44.00
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 6mo ago
Wrangler x Stranger Things Will Shirt Fired Brick Large
- Price
- $33.96
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
Toitaly Mens Zip Sweatshirts Teen Pullover Hoodies Fall Workout Jacket
- Price
- $43.94
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 6mo ago
Stranger Things Will Byers Series Scenes in Black and White T-Shirt
- Price
- $19.00
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago
Newest
by launch dateStranger Things Will Byers Series Scenes in Black and White T-Shirt
- Price
- $19.00
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago
CosFantasy Adult 80s Retro Hoodies Coat Jacket Color Block Zip Hoodie Sweatshirts Oversized(US Small)
- Price
- $39.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Stranger Things Valentines Day Will Byers Will You Be Mine T-Shirt
- Price
- $19.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Funko POP! TV: Netflix Stranger Things - Will Byers Split
- Price
- $15.21
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 6mo ago
Toitaly Mens Zip Sweatshirts Teen Pullover Hoodies Fall Workout Jacket
- Price
- $43.94
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 rising
Sellers
132
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
2%
- Funko63%
- Toitaly14%
- POP9%
- Jazwares6%
- Stranger Things5%
- Great Eastern Entertainment1%
- Open — no brand owns it (2 brands, 2%)
Will Byers demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Will Byers search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- will byers91K/yr
- will byers funko pop115K/yr
- stranger things funko pop will47K/yr
- stranger things will28K/yr
- stranger things will byers23K/yr
- will funko pop23K/yr
- will stranger things15K/yr
- funko pop stranger things will16K/yr
- funko pop will byers9K/yr
- will byers funko10K/yr
What reviews say buyers love and hate about Will Byers
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Great gift or collectible”
“Exactly as described”
“Great quality and arrived on time”
“Accurate sizing”
“Good for a gift”
What buyers complain about
79% of reviews“So I thought it was going to be to small”
“Its supposed to be brand new”
“or even just a gift in general”
“a little pricey”
“The stitching seemed uneven”
Will Byers return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
39%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Will Byers questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
