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Wicked Playing Cards

a concentrated shelf (top 5 take 100% of clicks) — Wicked Playing Cards doesn't clear our bar today.

Flapen Score

25
Skip it

Ranks 3,087 of 3,143 Toys & Games niches · −21 vs the category median of 46

Market size 4Growth 7Conversion 66Competition 0Returns 95Price range 0Avg price 32Brand share 0Review moat 85Quality gap 11
This niche Category average · 3,143 niches

Is Wicked Playing Cards profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Wicked Playing Cards is a $16K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 25/100.

Wicked Playing Cards: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.0% over the last 90 days and 5.9% of searches end in a purchase.

$16K

revenue / yr

Units sold / yr2K
Search volume / yr-37.0%28K
Conversion rate5.9%
Avg price$9.88

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 44
Top-5 product click share100%
Open market0%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 4 products

Sponsored placement75%
New entrants (1y)1· 1 succeeded
Avg rating4.8★
Avg reviews297

Top Wicked Playing Cards products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

$0$3K$6K$10K$13K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • theory1165%
  • Bicycle21%
  • xo, Fetti9%
  • Mattel Games5%
  • Open — no brand owns it (0%)

Wicked Playing Cards demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume28KCVR5.9%Products4Brands4Top 5 Brands100%OOS Rate0.0%Rating4.8★Reviews297Avg BSR#314
2K2KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26

What reviews say buyers love and hate about Wicked Playing Cards

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Collectibles29%

great for a Wizard of Oz collector

Fun/Entertainment Experience22%

Fun fun game

Quality-Overall18%

High-quality cards as always

Design-Overall10%

A very beautiful design with a touch of art deco

Gifting Purpose5%

If they love WICKED these are a great gift

What buyers complain about

75% of reviews
Color20%

the pink doesnt make the suits easy to distinguish

Strength20%

Not very sturdy for the price

Thickness20%

Thin and feel like paper

Quality-Overall10%

very cheaply made

Value For Money5%

The cost initially I thought was a bit high

Wicked Playing Cards return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
25%
2Color
17%
3Size-Overall
17%
4Design-Overall
8%
5Strength
8%

Common Wicked Playing Cards questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wicked Playing Cards 25/100 on Amazon United States — Skip it. The niche generates $16K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -37.0% over the last 90 days.
Wicked Playing Cards buyers on Amazon United States complain most about Color, Strength, Thickness, the themes mined from the niche's reviews. Its return rate is 1.0%.