wicked playing cards
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great296.75avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.88avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-37.0%90-day search growth — must beat 0% to launch
Market size
Bad$16K$16K/yr · 28K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$7.21–$13.04cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, wicked playing cards is a $16K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 25/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
wicked playing cards market data
- Units sold / yr
- 2K–2K
- avg 250–500/product
- Revenue / yr
- $15K–$20K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #314
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
44
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- theory1165%
- Bicycle21%
- xo, Fetti9%
- Mattel Games5%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 32 weeks — -37.0% search growth over the last 90 days.Top wicked playing cards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
theory11 Wicked Playing Cards Green Gold Oz Theme Poker Deck with Glinda & Elphaba Artwork Magic Cardistry Game Night Theater Fan Gift for Card Collectors Magicians Players Teens & Adults
theory11$13.044.8★370 rev
Bicycle Wizard of Oz Playing Cards Oz Inspired Playing Card Deck Emerald and Gold 1 Deck
Bicycle$8.804.8★316 rev
xo Fetti Pink + Green Witch Playing Card Set - 54 pcs | Bachelorette Game Birthday Party Activity Girls Night Decor Kids Card Deck Accessory
xo, Fetti$10.484.8★16 rev
Mattel Games UNO Wicked Card Game for Kid Adult & Family Nights Parties Travel & Camping Inspired by the Movie
Mattel Games$7.214.9★485 rev
Newest
by launch dateMattel Games UNO Wicked Card Game for Kid Adult & Family Nights Parties Travel & Camping Inspired by the Movie
Mattel Games$7.21485 rev
xo Fetti Pink + Green Witch Playing Card Set - 54 pcs | Bachelorette Game Birthday Party Activity Girls Night Decor Kids Card Deck Accessory
xo, Fetti$10.4816 rev
Bicycle Wizard of Oz Playing Cards Oz Inspired Playing Card Deck Emerald and Gold 1 Deck
Bicycle$8.80316 rev
theory11 Wicked Playing Cards Green Gold Oz Theme Poker Deck with Glinda & Elphaba Artwork Magic Cardistry Game Night Theater Fan Gift for Card Collectors Magicians Players Teens & Adults
theory11$13.04370 rev
Trending
90-day click momentumtheory11 Wicked Playing Cards Green Gold Oz Theme Poker Deck with Glinda & Elphaba Artwork Magic Cardistry Game Night Theater Fan Gift for Card Collectors Magicians Players Teens & Adults
theory11$13.044.8★
xo Fetti Pink + Green Witch Playing Card Set - 54 pcs | Bachelorette Game Birthday Party Activity Girls Night Decor Kids Card Deck Accessory
xo, Fetti$10.484.8★
Bicycle Wizard of Oz Playing Cards Oz Inspired Playing Card Deck Emerald and Gold 1 Deck
Bicycle$8.804.8★
Mattel Games UNO Wicked Card Game for Kid Adult & Family Nights Parties Travel & Camping Inspired by the Movie
Mattel Games$7.214.9★
What buyers say about wicked playing cards
What buyers praise and complain about, mined from review topics.What buyers love
“great for a Wizard of Oz collector”
“Fun fun game”
“High-quality cards as always”
“A very beautiful design with a touch of art deco”
“If they love WICKED these are a great gift”
“Cute with good thickness and texture”
“His current have been extremely durable”
“Great value foe the money”
“Cards are great quality with very vibrant colors”
“Super easy to shuffle”
What buyers complain about
“the pink doesnt make the suits easy to distinguish”
“Not very sturdy for the price”
“Thin and feel like paper”
“very cheaply made”
“The cost initially I thought was a bit high”
Top return reasons
Common questions
- Is wicked playing cards profitable to sell on Amazon United States?
- The niche generates $16K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -37.0%. Flapen's verdict: Skip it (25/100).
- How competitive is the wicked playing cards niche?
- 4 brands and 44 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wicked playing cards?
- Top complaints mined from reviews: Color, Strength, Thickness. The return rate is 1.0%.
- What does it cost to enter the wicked playing cards niche?
- Listings span $7.21–$13.04; the average listing price is $9.88 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.