wicked movie
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$21.76avg listing price — sweet spot $15–$100
Price range
Great$12.19–$43.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good720.3avg incumbent reviews — the moat a new listing must climb
Market size
Good$374K$374K/yr · 605K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-40.6%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wicked movie is a $374K/yr Amazon United States market (605K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
wicked movie market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $435K–$544K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #5,291
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 78%
- Out of stock
- 0.6%
- Avg brand age
- 23 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
159
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
0%
- Funko82%
- Wicked11%
- Spin Master Games2%
- POP2%
- VIYIKAMI2%
- HOFSM.COM Hall of Fame Sports Memorabilia1%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -40.6% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 14.5×
Top wicked movie search terms
- wicked funko pop162K/yr
- wicked movie112K/yr
- glinda funko pop78K/yr
- funko pop wicked48K/yr
- wicked game34K/yr
- wicked funko46K/yr
- funko wicked16K/yr
- elphaba funko pop26K/yr
- wicked the movie16K/yr
- wicked pop funko14K/yr
Top wicked movie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko POP! Movies: Wicked - Glinda in Bubble Gown
Funko$17.834.9★3,528 rev
Funko POP! Movies: Wicked for Good - Glinda in Blue Gown
Funko$13.414.8★774 rev
Funko POP! Movies: Wicked for Good - Elphaba
Funko$12.984.9★444 rev
Funko Wicked for Good - Glinda Wedding Gown Dress Exclusive Pop Vinyl Figure 1929
Funko$30.784.6★28 rev
Wicked Movie Glinda Satin Bomber Jacket
Wicked$43.424.0★3 rev
Newest
by launch date
Ariana Grande Glinda #1697 In Bubble Gown Wicked Facsimile Signed Reprint Laser Autographed Funko POP! Movies Figurine with Protector Case
HOFSM.COM Hall of Fame Sports Memorabilia$30.250 rev
Funko Pop! Movies: Wicked X Care Bear - Love-A-Lot Bear as Glinda Upland - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Figure for Collectors
Funko$15.023 rev
Funko POP! Movies: Wicked - Care Bears: Good Luck Bear as Elphaba
Funko$15.043 rev
Funko Wicked for Good - Glinda Wedding Gown Dress Exclusive Pop Vinyl Figure 1929
Funko$30.7828 rev
Wicked Movie Glinda Satin Bomber Jacket
Wicked$43.423 rev
Trending
90-day click momentumAriana Grande Glinda #1697 In Bubble Gown Wicked Facsimile Signed Reprint Laser Autographed Funko POP! Movies Figurine with Protector Case
HOFSM.COM Hall of Fame Sports Memorabilia$30.250.0★
Wicked Movie Elphaba Satin Bomber Jacket
Wicked$32.223.4★
Wicked Movie Glinda Satin Bomber Jacket
Wicked$43.424.0★
Wicked Movie Elphaba Satin Bomber Jacket
Wicked$42.733.4★
Funko POP! Movies: Wicked - Care Bears: Good Luck Bear as Elphaba
Funko$15.043.0★
What buyers say about wicked movie
What buyers praise and complain about, mined from review topics.What buyers love
“As expected”
“Great for gift”
“Good collectible”
“The Wicked Board game is excellent quality”
“Cute funko-pop at great price”
“Really cute game”
“Color was perfect”
“display nicely on the desk”
“The Perfect Size V-Day Display”
“The figure looks beautiful even without taking it out of the box”
What buyers complain about
“ITS SMALL”
“She was turned apart”
“Very detailed and complicated instructions”
“chain looks like it could break easily”
“Wish they mentioned it in the description”
“chain looks like it could break easily”
“Cheaper on Funko Website”
Top return reasons
Common questions
- Is wicked movie profitable to sell on Amazon United States?
- The niche generates $374K/yr across 27 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is -40.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the wicked movie niche?
- 6 brands and 159 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in wicked movie?
- Top complaints mined from reviews: Size-Overall, Durability, Instructions/User Manual/Troubleshooting. The return rate is 2.1%.
- When does demand for wicked movie peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 14.5× the quietest.
- What does it cost to enter the wicked movie niche?
- Listings span $12.19–$43.42; the average listing price is $21.76 (sweet spot $15–$100). The average incumbent carries 720 reviews — the moat a new listing must climb.