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Wicked Movie

brand-locked demand (top 5 brands take 99% of clicks) — Wicked Movie doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46

Market size 54Growth 5Conversion 36Competition 53Returns 73Price range 88Avg price 92Brand share 3Review moat 69Quality gap 32
This niche Category average · 3,143 niches

Is Wicked Movie profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Wicked Movie is a $374K/yr Amazon United States market (605K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.

Wicked Movie: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -40.6% over the last 90 days and 2.8% of searches end in a purchase.

$374K

revenue / yr

Units sold / yr25K
Search volume / yr-40.6%605K
Conversion rate2.8%
Avg price$21.76

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 159
Top-5 product click share54%
Open market1%
Avg brand age23 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement78%
New entrants (1y)14· 5 succeeded
Avg rating4.6★
Avg reviews720

Top Wicked Movie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

$0$15K$30K$45K$60K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

159

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

0%

  • Funko82%
  • Wicked11%
  • Spin Master Games2%
  • POP2%
  • VIYIKAMI2%
  • HOFSM.COM Hall of Fame Sports Memorabilia1%

Wicked Movie demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume605KCVR2.8%Products27Brands6Top 5 Brands99%OOS Rate0.6%Rating4.6★Reviews720Avg BSR#5,291
225K175KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 14.5×

Top Wicked Movie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wicked funko pop162K/yr
  • wicked movie112K/yr
  • glinda funko pop78K/yr
  • funko pop wicked48K/yr
  • wicked game34K/yr
  • wicked funko46K/yr
  • funko wicked16K/yr
  • elphaba funko pop26K/yr
  • wicked the movie16K/yr
  • wicked pop funko14K/yr

What reviews say buyers love and hate about Wicked Movie

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Advertised Vs Actual Product20%

As expected

Gifting Purpose20%

Great for gift

Collectibles13%

Good collectible

Quality-Overall11%

The Wicked Board game is excellent quality

Value For Money11%

Cute funko-pop at great price

What buyers complain about

92% of reviews
Size-Overall25%

ITS SMALL

Durability17%

She was turned apart

Instructions/User Manual/Troubleshooting17%

Very detailed and complicated instructions

Chain/Key Quality8%

chain looks like it could break easily

Advertised Vs Actual Product8%

Wish they mentioned it in the description

Wicked Movie return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
30%
2Size-Overall
17%
3Defective Material/Parts
11%
4Scratch Resistance
6%
5Advertised Vs Actual Product
5%

Common Wicked Movie questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wicked Movie 44/100 on Amazon United States — Skip it. The niche generates $374K/yr across 27 tracked products. 5 of 14 products launched in the last 360 days are still selling. Search demand moved -40.6% over the last 90 days.
Search demand for Wicked Movie on Amazon United States peaks in Jan–Feb–Nov–Dec, where the busiest month runs 14.5× the quietest.