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Wicked Game

Fail

The top 5 products take 91% of clicks, so Wicked Game is a Fail.

Flapen Score
35
35 / 100
Ranks 2,644 of 3,143 Toys & Games niches · −11 vs the category median of 46
Market size
$161K/yr173K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
91%top-5 click share · 8 brands · 70 sellers

Flapen Score

Wicked Game against its category

The dotted line is the Toys & Games average. Past it, Wicked Game is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wicked Game market on Amazon at a glance

Shoppers on Amazon United States searched for Wicked Game 173K times last year and spent an estimated $161K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
3.2%
Market size, estimated
$161Ka year
Peak month
November9.6× the quietest month
Top search term
wicked games41K searches a year

02 · Price

A sale here is worth $28.81.

Listings sell for $28.81 on average, from $7.21 to $137.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At $28.81 that is $43K to $58K a year per listing.

Average price
$28.81inside the $15 to $100 sweet spot
Price range
$7.21–$137.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,500–2,000
Revenue per listing a year
$43K–$58K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,030 within Standard Playing Card Decks. It carries 574 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,030in Standard Playing Card Decks
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
574per listing
Listings tracked
8

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Wicked Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

70

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

6%

  • Brand 142%
  • Brand 221%
  • Brand 314%
  • Brand 49%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (2 brands, 6%)

Demand

Wicked Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.6×

Search terms

Top Wicked Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wicked games41K/yr
  • wicked game34K/yr
  • wicked monopoly30K/yr
  • wicked playing cards21K/yr
  • wicked board game15K/yr
  • monopoly wicked4K/yr
  • wicked monopoly board game10K/yr
  • wicked cards7K/yr
  • wicked games for kids5K/yr
  • wicked the game4K/yr

Reviews and returns

What reviews say buyers love and hate about Wicked Game

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Fun/Entertainment Experience”
17%of negative reviews mention “Thickness”
1.7%of orders come back
“Thin and feel like paper”
A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wicked Game questions

Answered from the same tracked data.