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Wicked Game

a concentrated shelf (top 5 take 91% of clicks) — Wicked Game doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 2,644 of 3,143 Toys & Games niches · −11 vs the category median of 46

Market size 34Growth 9Conversion 40Competition 7Returns 81Price range 65Avg price 95Brand share 21Review moat 73Quality gap 14
This niche Category average · 3,143 niches

Is Wicked Game profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Wicked Game is a $161K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 35/100.

Wicked Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.4% over the last 90 days and 3.2% of searches end in a purchase.

$161K

revenue / yr

Units sold / yr10K
Search volume / yr-31.4%173K
Conversion rate3.2%
Avg price$28.81

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers8 · 70
Top-5 product click share91%
Open market9%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement75%
New entrants (1y)2· 1 succeeded
Avg rating4.8★
Avg reviews574

Top Wicked Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

$0$24K$48K$72K$96K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

70

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

6%

  • Monopoly42%
  • theory1121%
  • Spin Master Games14%
  • Mattel Games9%
  • Bicycle6%
  • Carrom3%
  • Open — no brand owns it (2 brands, 6%)

Wicked Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume173KCVR3.2%Products8Brands8Top 5 Brands91%OOS Rate0.0%Rating4.8★Reviews574Avg BSR#1,030
18K13KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.6×

Top Wicked Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wicked games41K/yr
  • wicked game34K/yr
  • wicked monopoly30K/yr
  • wicked playing cards21K/yr
  • wicked board game15K/yr
  • monopoly wicked4K/yr
  • wicked monopoly board game10K/yr
  • wicked cards7K/yr
  • wicked games for kids5K/yr
  • wicked the game4K/yr

What reviews say buyers love and hate about Wicked Game

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Fun/Entertainment Experience33%

Fun game

Collectibles20%

great for a Wizard of Oz collector

Quality-Overall18%

Good quality

Design-Overall7%

A very beautiful design with a touch of art deco

Gifting Purpose4%

If they love WICKED these are a great gift

What buyers complain about

79% of reviews
Thickness17%

Thin and feel like paper

Color17%

the pink doesnt make the suits easy to distinguish

Instructions/User Manual/Troubleshooting17%

Very detailed and complicated instructions

Strength17%

Not very sturdy for the price

Quality-Overall8%

very cheaply made

Wicked Game return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
26%
2Size-Overall
20%
3Defective Material/Parts
13%
4Product Condition
7%
5Color
4%

Common Wicked Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wicked Game 35/100 on Amazon United States — Skip it. The niche generates $161K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -31.4% over the last 90 days.
Search demand for Wicked Game on Amazon United States peaks in Jan–Nov–Dec, where the busiest month runs 9.6× the quietest.