wicked game
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$28.81avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good573.5avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.21–$137.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$161K$161K/yr · 173K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-31.4%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, wicked game is a $161K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
wicked game market data
- Units sold / yr
- 8K–10K
- avg 1,500–2,000/product
- Revenue / yr
- $230K–$288K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #1,030
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
70
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
6%
- Monopoly42%
- theory1121%
- Spin Master Games14%
- Mattel Games9%
- Bicycle6%
- Carrom3%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 70 weeks — -31.4% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.6×
Top wicked game search terms
- wicked games41K/yr
- wicked game34K/yr
- wicked monopoly30K/yr
- wicked playing cards21K/yr
- wicked board game15K/yr
- monopoly wicked4K/yr
- wicked monopoly board game10K/yr
- wicked cards7K/yr
- wicked games for kids5K/yr
- wicked the game4K/yr
Top wicked game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Monopoly Wicked Edition Board Game | Inspired by The Motion Picture | Ages 8+ | 2 to 6 Players | 30 Mins. | Family Games for Kids Teens and Adults
Monopoly$24.254.8★1,406 rev
theory11 Wicked Playing Cards Green Gold Oz Theme Poker Deck with Glinda & Elphaba Artwork Magic Cardistry Game Night Theater Fan Gift for Card Collectors Magicians Players Teens & Adults
theory11$13.044.8★370 rev
Spin Master Games Wicked: The Game an Original Concept Based on the New Movie Wicked Begin Your Amazafying Adventure with Glinda & Elphaba for Fans of Musicals 2-4 Players for Ages 10 & Up
Spin Master Games$19.744.7★438 rev
Mattel Games UNO Wicked Card Game for Kid Adult & Family Nights Parties Travel & Camping Inspired by the Movie
Mattel Games$7.214.9★485 rev
Bicycle Wizard of Oz Playing Cards Oz Inspired Playing Card Deck Emerald and Gold 1 Deck
Bicycle$8.804.8★316 rev
Newest
by launch date
Top Trumps Card Game Wicked - Family Learning Games for Kids and Adults for 2+ Players - Kid War Games for Families for 6 Plus Kids
Top Trumps$9.7844 rev
Mattel Games UNO Wicked Card Game for Kid Adult & Family Nights Parties Travel & Camping Inspired by the Movie
Mattel Games$7.21485 rev
xo Fetti Pink + Green Witch Playing Card Set - 54 pcs | Bachelorette Game Birthday Party Activity Girls Night Decor Kids Card Deck Accessory
xo, Fetti$10.4816 rev
Bicycle Wizard of Oz Playing Cards Oz Inspired Playing Card Deck Emerald and Gold 1 Deck
Bicycle$8.80316 rev
Monopoly Wicked Edition Board Game | Inspired by The Motion Picture | Ages 8+ | 2 to 6 Players | 30 Mins. | Family Games for Kids Teens and Adults
Monopoly$24.251,406 rev
Trending
90-day click momentum
Carrom Champion Nok Hockey Game (Standard Size) Wooden Board Games for Adults & Children Indoor and Outdoor Games for Family Sports Board Games
Carrom$137.184.6★
Top Trumps Card Game Wicked - Family Learning Games for Kids and Adults for 2+ Players - Kid War Games for Families for 6 Plus Kids
Top Trumps$9.784.8★
theory11 Wicked Playing Cards Green Gold Oz Theme Poker Deck with Glinda & Elphaba Artwork Magic Cardistry Game Night Theater Fan Gift for Card Collectors Magicians Players Teens & Adults
theory11$13.044.8★
xo Fetti Pink + Green Witch Playing Card Set - 54 pcs | Bachelorette Game Birthday Party Activity Girls Night Decor Kids Card Deck Accessory
xo, Fetti$10.484.8★
Monopoly Wicked Edition Board Game | Inspired by The Motion Picture | Ages 8+ | 2 to 6 Players | 30 Mins. | Family Games for Kids Teens and Adults
Monopoly$24.254.8★
What buyers say about wicked game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun game”
“great for a Wizard of Oz collector”
“Good quality”
“A very beautiful design with a touch of art deco”
“If they love WICKED these are a great gift”
“Great value foe the money”
“Cute with good thickness and texture”
“is easier than it sounds upon just reading the instructions”
“His current have been extremely durable”
“Very sturdy and looks great”
What buyers complain about
“Thin and feel like paper”
“the pink doesnt make the suits easy to distinguish”
“Very detailed and complicated instructions”
“Not very sturdy for the price”
“very cheaply made”
“The cost initially I thought was a bit high”
Top return reasons
Common questions
- Is wicked game profitable to sell on Amazon United States?
- The niche generates $161K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Skip it (35/100).
- How competitive is the wicked game niche?
- 8 brands and 70 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in wicked game?
- Top complaints mined from reviews: Thickness, Color, Instructions/User Manual/Troubleshooting. The return rate is 1.7%.
- When does demand for wicked game peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 9.6× the quietest.
- What does it cost to enter the wicked game niche?
- Listings span $7.21–$137.18; the average listing price is $28.81 (sweet spot $15–$100). The average incumbent carries 574 reviews — the moat a new listing must climb.