wicked funko pop
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Great$12.19–$38.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.78avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Review moat
Good863.55avg incumbent reviews — the moat a new listing must climb
Market size
Okay$261K$261K/yr · 520K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-44.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wicked funko pop is a $261K/yr Amazon United States market (520K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
wicked funko pop market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $376K–$470K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #5,956
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 73%
- Out of stock
- 0.7%
- Avg brand age
- 22 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
152
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 98%
Open market
0%
- Funko94%
- POP2%
- HOFSM.COM Hall of Fame Sports Memorabilia2%
- VIYIKAMI2%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -44.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 22.0×
Top wicked funko pop search terms
- wicked funko pop162K/yr
- glinda funko pop78K/yr
- funko pop wicked48K/yr
- wicked funko46K/yr
- funko wicked16K/yr
- glinda merch29K/yr
- wicked pop funko14K/yr
- glinda funko15K/yr
- funko pop glinda12K/yr
- wicked funko pops12K/yr
Top wicked funko pop products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko POP! Movies: Wicked - Glinda in Bubble Gown
Funko$17.834.9★3,528 rev
Funko POP! Movies: Wicked for Good - Glinda in Blue Gown
Funko$13.414.8★774 rev
Funko POP! Movies: Wicked for Good - Elphaba
Funko$12.984.9★444 rev
Funko Wicked for Good - Glinda Wedding Gown Dress Exclusive Pop Vinyl Figure 1929
Funko$30.784.6★28 rev
Funko POP! Movies: Wicked Part 1 - Emerald City Players 2 Pack
Funko$21.964.9★173 rev
Newest
by launch date
Ariana Grande Glinda #1697 In Bubble Gown Wicked Facsimile Signed Reprint Laser Autographed Funko POP! Movies Figurine with Protector Case
HOFSM.COM Hall of Fame Sports Memorabilia$30.250 rev
Funko Pop! Movies: Wicked X Care Bear - Love-A-Lot Bear as Glinda Upland - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Figure for Collectors
Funko$15.023 rev
Funko POP! Movies: Wicked - Care Bears: Good Luck Bear as Elphaba
Funko$15.043 rev
Funko Wicked: for Good (2025) - Elphaba Diamond Glitter 1925 Exclusive Pop Vinyl Figure Bundled with Pop Protector
Funko$38.704 rev
Funko Wicked for Good - Glinda Wedding Gown Dress Exclusive Pop Vinyl Figure 1929
Funko$30.7828 rev
Trending
90-day click momentumAriana Grande Glinda #1697 In Bubble Gown Wicked Facsimile Signed Reprint Laser Autographed Funko POP! Movies Figurine with Protector Case
HOFSM.COM Hall of Fame Sports Memorabilia$30.250.0★
Funko POP! Movies: Wicked - Care Bears: Good Luck Bear as Elphaba
Funko$15.043.0★
Funko Pop! Movies: Wicked X Care Bear - Love-A-Lot Bear as Glinda Upland - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Figure for Collectors
Funko$15.024.2★
Funko Pocket Pop!: Valentines 2-Pack - Elphaba & Glinda (Valentine)
Funko$14.124.5★
VIYIKAMI Wicked the Musical Keychian Because I Knew You I Have Been Changed for Good Gifts for Sister Friendship BFF Gifts Keychian Set of 2 BFF Couples Accessories Valentines Day Gifts for Fans
VIYIKAMI$12.884.7★
What buyers say about wicked funko pop
What buyers praise and complain about, mined from review topics.What buyers love
“Great for gift”
“As expected”
“Good collectible”
“Good Quality”
“Cute funko-pop at great price”
“Great fun”
“display nicely on the desk”
“Color was perfect”
“The Perfect Size V-Day Display”
“The figure looks beautiful even without taking it out of the box”
What buyers complain about
“ITS SMALL”
“She was turned apart”
“chain looks like it could break easily”
“chain looks like it could break easily”
“Cheaper on Funko Website”
“Wish they mentioned it in the description”
Top return reasons
Common questions
- Is wicked funko pop profitable to sell on Amazon United States?
- The niche generates $261K/yr across 22 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -44.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the wicked funko pop niche?
- 4 brands and 152 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wicked funko pop?
- Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 2.0%.
- When does demand for wicked funko pop peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 22.0× the quietest.
- What does it cost to enter the wicked funko pop niche?
- Listings span $12.19–$38.70; the average listing price is $18.78 (sweet spot $15–$100). The average incumbent carries 864 reviews — the moat a new listing must climb.