Whiteboard Pencils
Whiteboard Pencils shows low returns (0.9%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Flapen Score
Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 46
Is Whiteboard Pencils profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Whiteboard Pencils is a $129K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 54/100.
Whiteboard Pencils: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +56.0% over the last 90 days and 6.5% of searches end in a purchase.
$129K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 14 products
Top Whiteboard Pencils products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Crayola Washable Dry Erase Crayons (8ct) Includes Eraser Mitt & Sharpener Classroom Supplies for Teachers
- Price
- $7.18
- Rating
- 4.4/5
- Reviews
- 4,302
- Age
- 20y ago
Crayola Washable Dry Erase Crayons w/E-Z Erase Cloth Assorted Bright Colors 8/Pack
- Price
- $9.18
- Rating
- 4.5/5
- Reviews
- 228
- Age
- 12y ago
3 Pack of 8 Crayola Dry-Erase Crayons bundled by Maven Gifts
- Price
- $17.69
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 11y ago
Crayola Dry-Erase Neon Crayons Art Tools 8 Count Washable Perfect for Classroom Art Activities Includes Sharpener and Erase Cloth
- Price
- $8.78
- Rating
- 4.2/5
- Reviews
- 1,147
- Age
- 15y ago
Fun Express Dry Erase Crayons Classpack 200 Pieces
- Price
- $21.18
- Rating
- 4.1/5
- Reviews
- 104
- Age
- 7y ago
Trending
90-day click momentum
LIQUI-MARK 8-Pack Jumbo Dry Erase Crayons Assorted Vibrant Colors Non-Toxic Easy-Wipe Whiteboard Crayons for Kids School & Home Large Grip Drawing Set for Dry Erase Surfaces
- Price
- $6.66
- Rating
- 3.2/5
- Reviews
- 50
- Age
- 11y ago
STABILO MARKdry Dry Erase Whiteboard Marker Pen Set of 4 with Sharpener and Cleaning Cloth Teaching Supplies Available in Four Neon Colours
- Price
- $28.14
- Rating
- 3.6/5
- Reviews
- 17
- Age
- 7mo ago
12 Colors Twist Crayons for Toddlers Silky Crayons for Paper Glass Wood and Canva Non-Toxic Quick Drying Washable No Mess Coloring Gifts for Boys and Girls
- Price
- $12.53
- Rating
- 4.7/5
- Reviews
- 305
- Age
- 1y ago
STABILO Multi-Talented Pencil woody 3 in 1 - Pack of 6 - Assorted Colors
- Price
- $15.45
- Rating
- 4.7/5
- Reviews
- 1,229
- Age
- 14y ago
Fun Express Dry Erase Crayons Classpack 200 Pieces
- Price
- $21.18
- Rating
- 4.1/5
- Reviews
- 104
- Age
- 7y ago
Newest
by launch dateSTABILO MARKdry Dry Erase Whiteboard Marker Pen Set of 4 with Sharpener and Cleaning Cloth Teaching Supplies Available in Four Neon Colours
- Price
- $28.14
- Rating
- 3.6/5
- Reviews
- 17
- Age
- 7mo ago
12 Colors Twist Crayons for Toddlers Silky Crayons for Paper Glass Wood and Canva Non-Toxic Quick Drying Washable No Mess Coloring Gifts for Boys and Girls
- Price
- $12.53
- Rating
- 4.7/5
- Reviews
- 305
- Age
- 1y ago
HOMSSEM New China Markers Grease Pencils 12-Pack Multi-Surface Wax Markers for Glass Metal Plastic Non-Sharpening Peel Off China Marker (Mix 12p)
- Price
- $8.67
- Rating
- 4.5/5
- Reviews
- 724
- Age
- 2y ago
Teacher Created Resources Colorful Dry-Erase Crayons (TCR20112)
- Price
- $7.57
- Rating
- 4.2/5
- Reviews
- 169
- Age
- 4y ago
Fun Express Dry Erase Crayons Classpack 200 Pieces
- Price
- $21.18
- Rating
- 4.1/5
- Reviews
- 104
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 rising
Sellers
80
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
2%
- Crayola68%
- STABILO11%
- Fun Express7%
- Teacher Created Resources7%
- HOMSSEM2%
- LIQUI-MARK2%
- Open — no brand owns it (2 brands, 2%)
Whiteboard Pencils demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 10.0×
Top Whiteboard Pencils search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dry erase crayons42K/yr
- dry erase pencils64K/yr
- dry erase crayons for whiteboard10K/yr
- crayola dry erase crayons6K/yr
- whiteboard crayons2K/yr
- white board crayons3K/yr
- dry erase pencil5K/yr
- dry erase crayons for kids washable2K/yr
What reviews say buyers love and hate about Whiteboard Pencils
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Vibrant colors”
“These had such great reviews”
“Great value”
“erase on dry erase plastic sheets”
“Easy to use”
What buyers complain about
74% of reviews“the colors are not strong”
“Poor Quality Markers”
“The leak”
“hard to read”
“Not worth it”
Whiteboard Pencils return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
44%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Whiteboard Pencils questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
