whiteboard pencils
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Great$4.54–$49.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$14.94avg listing price — sweet spot $15–$100
Growth
Good+56.0%90-day search growth — must beat 0% to launch
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,739.29avg incumbent reviews — the moat a new listing must climb
Market size
Okay$129K$129K/yr · 133K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, whiteboard pencils is a $129K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 54/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
whiteboard pencils market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $75K–$90K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #238
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
80
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
2%
- Crayola68%
- STABILO11%
- Fun Express7%
- Teacher Created Resources7%
- HOMSSEM2%
- LIQUI-MARK2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 55 weeks — +56.0% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 10.0×
Top whiteboard pencils search terms
- dry erase crayons42K/yr
- dry erase pencils64K/yr
- dry erase crayons for whiteboard10K/yr
- crayola dry erase crayons6K/yr
- whiteboard crayons2K/yr
- white board crayons3K/yr
- dry erase pencil5K/yr
- dry erase crayons for kids washable2K/yr
Top whiteboard pencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Washable Dry Erase Crayons (8ct) Includes Eraser Mitt & Sharpener Classroom Supplies for Teachers
Crayola$7.184.4★4,302 rev
Crayola Washable Dry Erase Crayons w/E-Z Erase Cloth Assorted Bright Colors 8/Pack
Crayola$9.184.5★228 rev
3 Pack of 8 Crayola Dry-Erase Crayons bundled by Maven Gifts
Crayola$17.694.6★782 rev
Crayola Dry-Erase Neon Crayons Art Tools 8 Count Washable Perfect for Classroom Art Activities Includes Sharpener and Erase Cloth
Crayola$8.784.2★1,147 rev
Fun Express Dry Erase Crayons Classpack 200 Pieces
Fun Express$21.184.1★104 rev
Newest
by launch date
STABILO MARKdry Dry Erase Whiteboard Marker Pen Set of 4 with Sharpener and Cleaning Cloth Teaching Supplies Available in Four Neon Colours
STABILO$28.1417 rev
12 Colors Twist Crayons for Toddlers Silky Crayons for Paper Glass Wood and Canva Non-Toxic Quick Drying Washable No Mess Coloring Gifts for Boys and Girls
iCrayon$12.53305 rev
HOMSSEM New China Markers Grease Pencils 12-Pack Multi-Surface Wax Markers for Glass Metal Plastic Non-Sharpening Peel Off China Marker (Mix 12p)
HOMSSEM$8.67724 rev
Teacher Created Resources Colorful Dry-Erase Crayons (TCR20112)
Teacher Created Resources$7.57169 rev
Fun Express Dry Erase Crayons Classpack 200 Pieces
Fun Express$21.18104 rev
Trending
90-day click momentum
LIQUI-MARK 8-Pack Jumbo Dry Erase Crayons Assorted Vibrant Colors Non-Toxic Easy-Wipe Whiteboard Crayons for Kids School & Home Large Grip Drawing Set for Dry Erase Surfaces
LIQUI-MARK$6.663.2★
STABILO MARKdry Dry Erase Whiteboard Marker Pen Set of 4 with Sharpener and Cleaning Cloth Teaching Supplies Available in Four Neon Colours
STABILO$28.143.6★
12 Colors Twist Crayons for Toddlers Silky Crayons for Paper Glass Wood and Canva Non-Toxic Quick Drying Washable No Mess Coloring Gifts for Boys and Girls
iCrayon$12.534.7★
STABILO Multi-Talented Pencil woody 3 in 1 - Pack of 6 - Assorted Colors
STABILO$15.454.7★
Fun Express Dry Erase Crayons Classpack 200 Pieces
Fun Express$21.184.1★
What buyers say about whiteboard pencils
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant colors”
“These had such great reviews”
“Great value”
“erase on dry erase plastic sheets”
“Easy to use”
“Smooth as room temperature butter”
“So much fun”
“Easy to clean”
“Easy for a child to grip”
“Color grease pencils allow for options when labeling”
What buyers complain about
“the colors are not strong”
“Poor Quality Markers”
“The leak”
“hard to read”
“Not worth it”
“Multiple markers in the set were used almost to empty”
“Crayons were falling apart from the get go”
“are unpractical if you have to scrub them off with a lot of force”
“Hard to erase”
“Half the markers are dried up and very dull”
Top return reasons
Common questions
- Is whiteboard pencils profitable to sell on Amazon United States?
- The niche generates $129K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +56.0%. Flapen's verdict: Worth a look (54/100).
- How competitive is the whiteboard pencils niche?
- 8 brands and 80 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in whiteboard pencils?
- Top complaints mined from reviews: Color, Quality-Overall, Leak-Proof. The return rate is 0.9%.
- When does demand for whiteboard pencils peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 10.0× the quietest.
- What does it cost to enter the whiteboard pencils niche?
- Listings span $4.54–$49.65; the average listing price is $14.94 (sweet spot $15–$100). The average incumbent carries 1,739 reviews — the moat a new listing must climb.