white tempera paint
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Good$0.64–$34.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.47avg listing price — sweet spot $15–$100
Review moat
Bad4,611.12avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$88K$88K/yr · 38K searches
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, white tempera paint is a $88K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 39/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
white tempera paint market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $92K–$115K
- units × avg price
- Conversion rate
- 20.0%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 41%
- Out of stock
- 1.7%
- Avg brand age
- 62 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
68
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
3%
- Colorations37%
- Crayola32%
- Prang12%
- Handy Art8%
- Cra-Z-Art4%
- Apple Barrel3%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -18.2% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 2.8×
Top white tempera paint search terms
- white tempera paint18K/yr
- white washable paint10K/yr
- tempera paint white3K/yr
- washable white paint3K/yr
- white tempra paint2K/yr
- white washable paint for kids3K/yr
Top white tempera paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colorations Paraben-Free Washable Vibrant White Tempera Paint 1 Gallon
Colorations$21.714.6★134 rev
Crayola Washable Tempera Paint For Kids White Paint Classroom Supplies Non Toxic 32 Oz Squeeze Bottle
Crayola$12.574.7★2,540 rev
Crayola Washable Kids Paint White 16oz
Crayola$6.874.6★1,816 rev
Colorations Paraben-Free Tempera Paint for Kids White 16 oz Bottle
Colorations$6.294.6★47 rev
Handy Art Little Masters Washable Tempera Paint White Half Gallon 64 oz
Handy Art$11.864.6★2,151 rev
Newest
by launch date
Shuttle Art Washable Paint for Kids 128 oz Bulk Tempera Paint with Pump White Paint Non-Toxic Kids Washable Paint for Art and Crafts Classroom & School Must Haves
Shuttle Art$23.943 rev
Colorations Paraben-Free Tempera Paint for Kids White 16 oz Bottle
Colorations$6.2947 rev
Cra-Z-Art Washable Tempera Paint White 32oz
Cra-Z-Art$7.13120 rev
Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8-Pack
Colorations$34.221,161 rev
Colorations Paraben-Free Washable Vibrant White Tempera Paint 1 Gallon
Colorations$21.71134 rev
Trending
90-day click momentum
Apple Barrel Acrylic Paint in Assorted Colors (2 Ounce) 20503 White
Apple Barrel$0.644.7★
Colorations Paraben-Free Tempera Paint for Kids White 16 oz Bottle
Colorations$6.294.6★
Shuttle Art Washable Paint for Kids 128 oz Bulk Tempera Paint with Pump White Paint Non-Toxic Kids Washable Paint for Art and Crafts Classroom & School Must Haves
Shuttle Art$23.944.6★
Cra-Z-Art Washable Tempera Paint White 32oz
Cra-Z-Art$7.134.5★
Colorations Paraben-Free Simply Washable White Tempera Paint for Kids
Colorations$13.114.8★
What buyers say about white tempera paint
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, a practical and good-quality paint option”
“Affordable,”
“Vibrant colors”
“Great manufacturer”
“Easy to clean”
“Perfect size”
“Good coverage”
“wasnt dried out or damaged”
“product is as advertised”
“did not leak”
What buyers complain about
“this paint is awful”
“not thick enough”
“This paint smells AWFUL”
“More like glue”
“There's not enough pigment suspended in the base to cover anything”
“Doesnt not wash off the clothing”
“it was leaking”
“and has a cheap appearance”
“Very watery”
“the bottle is huge”
Top return reasons
Common questions
- Is white tempera paint profitable to sell on Amazon United States?
- The niche generates $88K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the white tempera paint niche?
- 8 brands and 68 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in white tempera paint?
- Top complaints mined from reviews: Paint Quality, Thickness, Smell. The return rate is 0.9%.
- When does demand for white tempera paint peak?
- Demand peaks in Oct–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the white tempera paint niche?
- Listings span $0.64–$34.22; the average listing price is $11.47 (sweet spot $15–$100). The average incumbent carries 4,611 reviews — the moat a new listing must climb.