White Tempera Paint
FailThe top 5 brands take 94% of clicks, so White Tempera Paint is a Fail.
- Flapen Score
- 39 / 100Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 4639
- Market size
- $88K/yr38K searches / yr
- 90-day growth
- -18.2%search demand this quarter
- Competition
- 71%top-5 click share · 8 brands · 68 sellers
Flapen Score
White Tempera Paint against its category
The dotted line is the Toys & Games average. Past it, White Tempera Paint is stronger. Inside it, weaker.
Market
The White Tempera Paint market on Amazon at a glance
Shoppers on Amazon United States searched for White Tempera Paint 38K times last year and spent an estimated $88K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 20.0% of those searches ended in a purchase.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- -18.2%
- Conversion, latest week
- 20.0%
- Market size, estimated
- $88Ka year
- Peak month
- October2.8× the quietest month
- Top search term
- white tempera paint18K searches a year
02 · Price
A sale here is worth $11.47.
Listings sell for $11.47 on average, from $0.64 to $34.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $11.47 that is $6K to $9K a year per listing.
- Average price
- $11.47under the $15 to $100 sweet spot
- Price range
- $0.64–$34.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$9K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #64 within Drawing & Painting Supplies. It carries 4,611 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #64in Drawing & Painting Supplies
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 4,611per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top White Tempera Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Colorations Paraben-Free Washable Vibrant White Tempera Paint 1 Gallon
- Price
- $21.71
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 1y ago

Crayola Washable Tempera Paint For Kids White Paint Classroom Supplies Non Toxic 32 Oz Squeeze Bottle
- Price
- $12.57
- Rating
- 4.7/5
- Reviews
- 2,540
- Age
- 19y ago

Crayola Washable Kids Paint White 16oz
- Price
- $6.87
- Rating
- 4.6/5
- Reviews
- 1,816
- Age
- 20y ago

Colorations Paraben-Free Tempera Paint for Kids White 16 oz Bottle
- Price
- $6.29
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago

Handy Art Little Masters Washable Tempera Paint White Half Gallon 64 oz
- Price
- $11.86
- Rating
- 4.6/5
- Reviews
- 2,151
- Age
- 9y ago
Trending
estimated 90-day click momentum
Apple Barrel Acrylic Paint in Assorted Colors (2 Ounce) 20503 White
- Price
- $0.64
- Rating
- 4.7/5
- Reviews
- 45,626
- Age
- 16y ago

Colorations Paraben-Free Tempera Paint for Kids White 16 oz Bottle
- Price
- $6.29
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago

Shuttle Art Washable Paint for Kids 128 oz Bulk Tempera Paint with Pump White Paint Non-Toxic Kids Washable Paint for Art and Crafts Classroom & School Must Haves
- Price
- $23.94
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 10mo ago

Cra-Z-Art Washable Tempera Paint White 32oz
- Price
- $7.13
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 1y ago

Colorations Paraben-Free Simply Washable White Tempera Paint for Kids
- Price
- $13.11
- Rating
- 4.8/5
- Reviews
- 99
- Age
- 4y ago
Newest
by launch date
Shuttle Art Washable Paint for Kids 128 oz Bulk Tempera Paint with Pump White Paint Non-Toxic Kids Washable Paint for Art and Crafts Classroom & School Must Haves
- Price
- $23.94
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 10mo ago

Colorations Paraben-Free Tempera Paint for Kids White 16 oz Bottle
- Price
- $6.29
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago

Cra-Z-Art Washable Tempera Paint White 32oz
- Price
- $7.13
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 1y ago

Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8-Pack
- Price
- $34.22
- Rating
- 4.7/5
- Reviews
- 1,161
- Age
- 1y ago

Colorations Paraben-Free Washable Vibrant White Tempera Paint 1 Gallon
- Price
- $21.71
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
68
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
3%
- Colorations37%
- Crayola32%
- Prang12%
- Handy Art8%
- Cra-Z-Art4%
- Apple Barrel3%
- Open — no brand owns it (2 brands, 3%)
Demand
White Tempera Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Dec · busiest ÷ quietest = 2.8×
Search terms
Top White Tempera Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white tempera paint18K/yr
- white washable paint10K/yr
- tempera paint white3K/yr
- washable white paint3K/yr
- white tempra paint2K/yr
- white washable paint for kids3K/yr
Reviews and returns
What reviews say buyers love and hate about White Tempera Paint
We read the reviews and the return reasons for every product selling here.
“this paint is awful”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Tempera Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








