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White Tempera Paint

Fail

The top 5 brands take 94% of clicks, so White Tempera Paint is a Fail.

Flapen Score
39
39 / 100
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Market size
$88K/yr38K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
71%top-5 click share · 8 brands · 68 sellers

Flapen Score

White Tempera Paint against its category

The dotted line is the Toys & Games average. Past it, White Tempera Paint is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Tempera Paint market on Amazon at a glance

Shoppers on Amazon United States searched for White Tempera Paint 38K times last year and spent an estimated $88K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 20.0% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
20.0%
Market size, estimated
$88Ka year
Peak month
October2.8× the quietest month
Top search term
white tempera paint18K searches a year

02 · Price

A sale here is worth $11.47.

Listings sell for $11.47 on average, from $0.64 to $34.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $11.47 that is $6K to $9K a year per listing.

Average price
$11.47under the $15 to $100 sweet spot
Price range
$0.64–$34.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #64 within Drawing & Painting Supplies. It carries 4,611 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#64in Drawing & Painting Supplies
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
4,611per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top White Tempera Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

68

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

3%

  • Brand 137%
  • Brand 232%
  • Brand 312%
  • Brand 48%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Demand

White Tempera Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.8×

Search terms

Top White Tempera Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white tempera paint18K/yr
  • white washable paint10K/yr
  • tempera paint white3K/yr
  • washable white paint3K/yr
  • white tempra paint2K/yr
  • white washable paint for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about White Tempera Paint

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Paint Quality”
35%of negative reviews mention “Paint Quality”
0.9%of orders come back
“this paint is awful”
A buyer, on “Paint Quality”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common White Tempera Paint questions

Answered from the same tracked data.