Skip to content

White Tempera Paint

brand-locked demand (top 5 brands take 94% of clicks) — White Tempera Paint doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46

Market size 22Growth 16Conversion 100Competition 24Returns 95Price range 57Avg price 46Brand share 15Review moat 25Quality gap 23
This niche Category average · 3,143 niches

Is White Tempera Paint profitable on Amazon?

According to Flapen's Amazon United States niche tracking, White Tempera Paint is a $88K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 39/100.

White Tempera Paint: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.2% over the last 90 days and 20.0% of searches end in a purchase.

$88K

revenue / yr

Units sold / yr10K
Search volume / yr-18.2%38K
Conversion rate20.0%
Avg price$11.47

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers8 · 68
Top-5 product click share71%
Open market6%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement41%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews4,611

Top White Tempera Paint products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

$0$4K$9K$13K$18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

68

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

3%

  • Colorations37%
  • Crayola32%
  • Prang12%
  • Handy Art8%
  • Cra-Z-Art4%
  • Apple Barrel3%
  • Open — no brand owns it (2 brands, 3%)

White Tempera Paint demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume38KCVR20.0%Products17Brands8Top 5 Brands94%OOS Rate1.7%Rating4.6★Reviews4,611Avg BSR#64
2K1KSpike '24Holiday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.8×

Top White Tempera Paint search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • white tempera paint18K/yr
  • white washable paint10K/yr
  • tempera paint white3K/yr
  • washable white paint3K/yr
  • white tempra paint2K/yr
  • white washable paint for kids3K/yr

What reviews say buyers love and hate about White Tempera Paint

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Paint Quality18%

Overall, a practical and good-quality paint option

Value For Money15%

Affordable,

Color14%

Vibrant colors

Quality-Overall14%

Great manufacturer

Ease Of Cleaning7%

Easy to clean

What buyers complain about

92% of reviews
Paint Quality35%

this paint is awful

Thickness17%

not thick enough

Smell12%

This paint smells AWFUL

Adhesion/Stickiness6%

More like glue

Color6%

There's not enough pigment suspended in the base to cover anything

White Tempera Paint return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Paint Quality
50%
2Value For Money
17%
3Color
11%
4Size-Overall
6%
5Advertised Vs Actual Product
4%

Common White Tempera Paint questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores White Tempera Paint 39/100 on Amazon United States — Skip it. The niche generates $88K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -18.2% over the last 90 days.
Search demand for White Tempera Paint on Amazon United States peaks in Oct–Dec, where the busiest month runs 2.8× the quietest.