White Tempera Paint
brand-locked demand (top 5 brands take 94% of clicks) — White Tempera Paint doesn't clear our bar today.
Flapen Score
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Is White Tempera Paint profitable on Amazon?
According to Flapen's Amazon United States niche tracking, White Tempera Paint is a $88K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 39/100.
White Tempera Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.2% over the last 90 days and 20.0% of searches end in a purchase.
$88K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 17 products
Top White Tempera Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Colorations Paraben-Free Washable Vibrant White Tempera Paint 1 Gallon
- Price
- $21.71
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 1y ago

Crayola Washable Tempera Paint For Kids White Paint Classroom Supplies Non Toxic 32 Oz Squeeze Bottle
- Price
- $12.57
- Rating
- 4.7/5
- Reviews
- 2,540
- Age
- 19y ago

Crayola Washable Kids Paint White 16oz
- Price
- $6.87
- Rating
- 4.6/5
- Reviews
- 1,816
- Age
- 20y ago

Colorations Paraben-Free Tempera Paint for Kids White 16 oz Bottle
- Price
- $6.29
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago

Handy Art Little Masters Washable Tempera Paint White Half Gallon 64 oz
- Price
- $11.86
- Rating
- 4.6/5
- Reviews
- 2,151
- Age
- 9y ago
Trending
90-day click momentum
Apple Barrel Acrylic Paint in Assorted Colors (2 Ounce) 20503 White
- Price
- $0.64
- Rating
- 4.7/5
- Reviews
- 45,626
- Age
- 16y ago

Colorations Paraben-Free Tempera Paint for Kids White 16 oz Bottle
- Price
- $6.29
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago

Shuttle Art Washable Paint for Kids 128 oz Bulk Tempera Paint with Pump White Paint Non-Toxic Kids Washable Paint for Art and Crafts Classroom & School Must Haves
- Price
- $23.94
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 10mo ago

Cra-Z-Art Washable Tempera Paint White 32oz
- Price
- $7.13
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 1y ago

Colorations Paraben-Free Simply Washable White Tempera Paint for Kids
- Price
- $13.11
- Rating
- 4.8/5
- Reviews
- 99
- Age
- 4y ago
Newest
by launch date
Shuttle Art Washable Paint for Kids 128 oz Bulk Tempera Paint with Pump White Paint Non-Toxic Kids Washable Paint for Art and Crafts Classroom & School Must Haves
- Price
- $23.94
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 10mo ago

Colorations Paraben-Free Tempera Paint for Kids White 16 oz Bottle
- Price
- $6.29
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago

Cra-Z-Art Washable Tempera Paint White 32oz
- Price
- $7.13
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 1y ago

Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8-Pack
- Price
- $34.22
- Rating
- 4.7/5
- Reviews
- 1,161
- Age
- 1y ago

Colorations Paraben-Free Washable Vibrant White Tempera Paint 1 Gallon
- Price
- $21.71
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 rising
Sellers
68
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
3%
- Colorations37%
- Crayola32%
- Prang12%
- Handy Art8%
- Cra-Z-Art4%
- Apple Barrel3%
- Open — no brand owns it (2 brands, 3%)
White Tempera Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Dec · busiest ÷ quietest = 2.8×
Top White Tempera Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white tempera paint18K/yr
- white washable paint10K/yr
- tempera paint white3K/yr
- washable white paint3K/yr
- white tempra paint2K/yr
- white washable paint for kids3K/yr
What reviews say buyers love and hate about White Tempera Paint
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Overall, a practical and good-quality paint option”
“Affordable,”
“Vibrant colors”
“Great manufacturer”
“Easy to clean”
What buyers complain about
92% of reviews“this paint is awful”
“not thick enough”
“This paint smells AWFUL”
“More like glue”
“There's not enough pigment suspended in the base to cover anything”
White Tempera Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
23%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Tempera Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.








