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White Elephant Game

Fail

The top 5 products take 100% of clicks, so White Elephant Game is a Fail.

Flapen Score
33
33 / 100
Ranks 2,795 of 3,143 Toys & Games niches · −13 vs the category median of 46
Market size
$56K/yr67K searches / yr
90-day growth
-33.5%search demand this quarter
Competition
100%top-5 click share · 5 brands · 8 sellers

Flapen Score

White Elephant Game against its category

The dotted line is the Toys & Games average. Past it, White Elephant Game is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Elephant Game market on Amazon at a glance

Shoppers on Amazon United States searched for White Elephant Game 67K times last year and spent an estimated $56K. All 5 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-33.5%
Conversion, latest week
6.5%
Market size, estimated
$56Ka year
Top search term
white elephant game30K searches a year

02 · Price

A sale here is worth $12.95.

Listings sell for $12.95 on average, from $8.49 to $19.79. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $12.95 that is $0 to $1K a year per listing.

Average price
$12.95under the $15 to $100 sweet spot
Price range
$8.49–$19.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #3,407 within Dedicated Deck Card Games. It carries 398 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
17.6%
Average rank
#3,407in Dedicated Deck Card Games
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
398per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top White Elephant Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 129%
  • Brand 223%
  • Brand 317%
  • Brand 417%
  • Brand 515%

Demand

White Elephant Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '25Holiday '25SepOctNovDecJanFebJulAugSepOctNovDecJanFebMarJul

Peak months: Nov, Dec · busiest ÷ quietest = 290.0× · 11 of 12 months tracked

Search terms

Top White Elephant Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white elephant game30K/yr
  • christmas gift exchange game9K/yr
  • white elephant games10K/yr
  • white elephant games for adults4K/yr
  • gift exchange game10K/yr
  • christmas gift exchange games4K/yr

Reviews and returns

What reviews say buyers love and hate about White Elephant Game

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Fun/Entertainment Experience”
33%of negative reviews mention “Durability”
1.4%of orders come back
“Breaks easily”
A buyer, on “Durability”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common White Elephant Game questions

Answered from the same tracked data.