Wheelchair Barbie

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months

133K

Growth, 90 days vs prior 90

-3.7%

Conversion, latest week

3.3%

Market size, estimated

$99Ka year

Peak month

December3.3× the quietest month

Top search term

barbie wheelchair48K searches a year

Listings sell for $22.35 on average, from $8.34 to $45.22. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $22.35 that is $6K to $11K a year per listing.

Average price

$22.35inside the $15 to $100 sweet spot

Price range

$8.34–$45.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$6K–$11K

Returns

1.3%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #1,211 within Dolls. It carries 1,698 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

78%

Out of stock, average day

6.5%

Average rank

#1,211in Dolls

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

1,698per listing

Listings tracked

9

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months