Whats Inside Soft Feely Box
FailShoppers spend an estimated $32K a year here, so Whats Inside Soft Feely Box is a Fail.
- Flapen Score
- 32 / 100Ranks 2,857 of 3,143 Toys & Games niches · −14 vs the category median of 4632
- Market size
- $32K/yr54K searches / yr
- 90-day growth
- -22.4%search demand this quarter
- Competition
- 86%top-5 click share · 7 brands · 12 sellers
Flapen Score
Whats Inside Soft Feely Box against its category
The dotted line is the Toys & Games average. Past it, Whats Inside Soft Feely Box is stronger. Inside it, weaker.
Market
The Whats Inside Soft Feely Box market on Amazon at a glance
Shoppers on Amazon United States searched for Whats Inside Soft Feely Box 54K times last year and spent an estimated $32K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -22.4%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $32Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- whats in the box toy11K searches a year
02 · Price
A sale here is worth $24.36.
Listings sell for $24.36 on average, from $15.62 to $35.32. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $24.36 that is $2K to $6K a year per listing.
- Average price
- $24.36inside the $15 to $100 sweet spot
- Price range
- $15.62–$35.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #810 within Rattles & Plush Rings. It carries 518 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 12.0%
- Average rank
- #810in Rattles & Plush Rings
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 518per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Whats Inside Soft Feely Box products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
JoyCat Baby Toys 6-12 Months Mystery Soft Box 10 Sensory Objects Rattle
- Price
- $26.32
- Rating
- 4.7/5
- Reviews
- 520
- Age
- 2y ago

PIIKAGO Baby Toys 6-12 Months - Mystery Soft Box with 8 Sensory Plush Whats Inside Box with Rattle Crinkle Mirror Montessori Toys for Toddlers 1-3 Early Development Christmas Birthday Gift
- Price
- $17.99
- Rating
- 4.8/5
- Reviews
- 86
- Age
- 11mo ago

JoyCat Montessori Sensory Sorting Box with 48 Objects for Kids Ages 3-5
- Price
- $29.82
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 2y ago

Ms. Rachel Surprise Learning Box with 6 Educational & Developmental Toys
- Price
- $17.31
- Rating
- 4.8/5
- Reviews
- 2,833
- Age
- 1y ago

Avesa Baby Toys 6-12 Months - Soft Sensory Box Infant Toy with Stuffed Animals Rattle Crinkle Paper Mirror - 6 Month Old Must Haves Boy Girl Babies Birthday for 1 Year Old Learning Toys
- Price
- $15.62
- Rating
- 4.7/5
- Reviews
- 113
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Avesa Baby Toys 6-12 Months - Soft Sensory Box Infant Toy with Stuffed Animals Rattle Crinkle Paper Mirror - 6 Month Old Must Haves Boy Girl Babies Birthday for 1 Year Old Learning Toys
- Price
- $15.62
- Rating
- 4.7/5
- Reviews
- 113
- Age
- 10mo ago

PIIKAGO Baby Toys 6-12 Months - Mystery Soft Box with 8 Sensory Plush Whats Inside Box with Rattle Crinkle Mirror Montessori Toys for Toddlers 1-3 Early Development Christmas Birthday Gift
- Price
- $17.99
- Rating
- 4.8/5
- Reviews
- 86
- Age
- 11mo ago

JoyCat Montessori Baby Toys 6-12 Months 12PCS Sensory Sorting Boxes
- Price
- $30.04
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 1y ago

JoyCat Montessori Sensory Sorting Box with 48 Objects for Kids Ages 3-5
- Price
- $29.82
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 2y ago

Genius Baby Toys Whats in the Box Object Permanence Toy for Babies Soft Plush Toys Hidden Inside High Contrast BPA-Free Developmental Gift for Infants 012 Months
- Price
- $35.32
- Rating
- 4.7/5
- Reviews
- 380
- Age
- 12y ago
Newest
by launch date
Avesa Baby Toys 6-12 Months - Soft Sensory Box Infant Toy with Stuffed Animals Rattle Crinkle Paper Mirror - 6 Month Old Must Haves Boy Girl Babies Birthday for 1 Year Old Learning Toys
- Price
- $15.62
- Rating
- 4.7/5
- Reviews
- 113
- Age
- 10mo ago

PIIKAGO Baby Toys 6-12 Months - Mystery Soft Box with 8 Sensory Plush Whats Inside Box with Rattle Crinkle Mirror Montessori Toys for Toddlers 1-3 Early Development Christmas Birthday Gift
- Price
- $17.99
- Rating
- 4.8/5
- Reviews
- 86
- Age
- 11mo ago

JoyCat Montessori Baby Toys 6-12 Months 12PCS Sensory Sorting Boxes
- Price
- $30.04
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 1y ago

hahaland Baby Toys 6-12 Months - Whats Inside Box with 12 Farm Animals
- Price
- $22.06
- Rating
- 4.6/5
- Reviews
- 378
- Age
- 1y ago

Montessori Sensory Toys for 3-8 Year Olds | 58-Piece Learning & Sorting Games with Mystery Box | Preschool Activities & Speech Therapy Gifts | Easter Basket Stuffers Birthday Gifts for Boys & Girls
- Price
- $24.74
- Rating
- 4.5/5
- Reviews
- 163
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
12
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
3%
- JoyCat68%
- PIIKAGO9%
- Ms. Rachel7%
- Avesa6%
- hahaland3%
- Toyze3%
- Open — no brand owns it (1 brand, 3%)
Demand
Whats Inside Soft Feely Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Whats Inside Soft Feely Box search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- whats in the box toy11K/yr
- whats inside box baby toy9K/yr
- whats in the box12K/yr
- whats inside box15K/yr
- whats inside4K/yr
- whats inside soft feely box3K/yr
Reviews and returns
What reviews say buyers love and hate about Whats Inside Soft Feely Box
We read the reviews and the return reasons for every product selling here.
“The items were all different sizes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Whats Inside Soft Feely Box questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








