Wellie Wishers Dolls
MaybeProducts sell for $32.32 on average, inside the sweet spot. But the products selling today already average 4.6★, so Wellie Wishers Dolls is a Maybe.
- Flapen Score
- 51 / 100Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 4651
- Market size
- $292K/yr432K searches / yr
- 90-day growth
- +9.7%search demand this quarter
- Competition
- 26%top-5 click share · 15 brands · 21 sellers
Flapen Score
Wellie Wishers Dolls against its category
The dotted line is the Toys & Games average. Past it, Wellie Wishers Dolls is stronger. Inside it, weaker.
Market
The Wellie Wishers Dolls market on Amazon at a glance
Shoppers on Amazon United States searched for Wellie Wishers Dolls 432K times last year and spent an estimated $292K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 432K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $292K a year.
- Searches, last 12 months
- 432K
- Growth, 90 days vs prior 90
- +9.7%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $292Ka year
- Peak month
- December6.0× the quietest month
- Top search term
- wellie wishers101K searches a year
02 · Price
A sale here is worth $32.32.
Listings sell for $32.32 on average, from $8.76 to $88.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $32.32 that is $3K to $8K a year per listing.
- Average price
- $32.32inside the $15 to $100 sweet spot
- Price range
- $8.76–$88.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #554 within Doll Accessories. It carries 1,184 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 12.5%
- Average rank
- #554in Doll Accessories
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 1,184per listing
- Listings tracked
- 69
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Wellie Wishers Dolls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
15 rising
Sellers
21
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
26%
Top 20: 60%
Open market
10%
- Brand 147%
- Brand 216%
- Brand 311%
- Brand 46%
- Brand 56%
- Brand 64%
- Open — no brand owns it (9 brands, 10%)
Demand
Wellie Wishers Dolls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.0×
Search terms
Top Wellie Wishers Dolls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wellie wishers101K/yr
- glitter girls doll clothes47K/yr
- american girl wellie wishers28K/yr
- 14.5 inch doll clothes36K/yr
- wellie wishers doll clothes44K/yr
- wellie wishers dolls46K/yr
- 14 inch doll accessories19K/yr
- 14.5 inch doll accessories12K/yr
- wellie wisher15K/yr
- wellie wishers clothes11K/yr
Reviews and returns
What reviews say buyers love and hate about Wellie Wishers Dolls
We read the reviews and the return reasons for every product selling here.
“it has the oversized”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wellie Wishers Dolls questions
Answered from the same tracked data.








