Welcome to Derry
soft demand (-45.7% this quarter) — Welcome to Derry doesn't clear our bar today.
Flapen Score
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Is Welcome to Derry profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Welcome to Derry is a $330K/yr Amazon United States market (898K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 44/100.
Welcome to Derry: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -45.7% over the last 90 days and 1.5% of searches end in a purchase.
$330K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 46 products
Top Welcome to Derry products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko Pop! TV: Welcome to Derry - Bloody Pennywise - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- $15.15
- Rating
- 4.8/5
- Reviews
- 173
- Age
- 7mo ago
Funko Pop Movies: It - Pennywise with Boat - (Styles May Vary) Collectible Figure - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror Fans
- Price
- $13.55
- Rating
- 4.8/5
- Reviews
- 5,737
- Age
- 9y ago
Funko Pop! Movies: IT2 - Pennywise - Shelf Sitter - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - for Collectors and Display
- Price
- $15.27
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 5mo ago
Funko Pop! Movies: Pennywise - (1990) - IT - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display
- Price
- $14.11
- Rating
- 4.9/5
- Reviews
- 254
- Age
- 9mo ago
Funko POP! TV: IT - Welcome to Derry - Bob Gray as Pennywise
- Price
- $12.08
- Rating
- 4.7/5
- Reviews
- 80
- Age
- 7mo ago
Trending
90-day click momentum
Popfunk Welcome to Derry High School Icon Unisex T-Shirt Cream Small
- Price
- $15.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Bioworld Welcome to Derry Pennywise night shirt on blue heather adult Night Shirt-Medium
- Price
- $19.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago
Welcome to Derry Derry on Black Adult Lounge Short-XL
- Price
- $24.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago
Bioworld Welcome to Derry Pennywise Always The Eyes Womens Black Mineral Wash Crew Neck Short Sleeve Cropped Baby Tee-XL
- Price
- $10.11
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 11mo ago
Bioworld Welcome To Derry All-Over Print Mens Sleep Pajama Pants-XXL
- Price
- $18.52
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 11mo ago
Newest
by launch datePopfunk Welcome to Derry High School Icon Unisex T-Shirt Cream Small
- Price
- $15.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Funko Pop! Movies: IT2 - Pennywise - Shelf Sitter - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - for Collectors and Display
- Price
- $15.27
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 5mo ago
Funko Pop! TV: Welcome to Derry - Pennywise - Amazon Exclusive - Collectible Vinyl Figure - Gift Idea - Official Product - Toys for Kids and Adults
- Price
- $23.06
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 6mo ago
Funko Pop! TV: Welcome to Derry - Bloody Pennywise - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- $15.15
- Rating
- 4.8/5
- Reviews
- 173
- Age
- 7mo ago
Funko POP! TV: IT - Welcome to Derry - Bob Gray as Pennywise
- Price
- $12.08
- Rating
- 4.7/5
- Reviews
- 80
- Age
- 7mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
Brands
9 rising
Sellers
158
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
35%
Top 20: 79%
Open market
1%
- Funko78%
- Bioworld16%
- Popfunk3%
- BWWKTOP1%
- Open Road Brands1%
- Squishmallows1%
- Open — no brand owns it (3 brands, 1%)
Welcome to Derry demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Welcome to Derry search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- welcome to derry386K/yr
- pennywise funko pop93K/yr
- it funko pop96K/yr
- it welcome to derry110K/yr
- funko pop it32K/yr
- funko pop pennywise21K/yr
- welcome to derry funko pop28K/yr
- funko pennywise12K/yr
- it funko pops15K/yr
- it welcome to derry funko pop17K/yr
What reviews say buyers love and hate about Welcome to Derry
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Good collectable”
“Good quality”
“Exactly what I wanted”
“Gift”
“Great deal”
What buyers complain about
67% of reviews“I don't even want to display this it is so bad”
“Small size”
Welcome to Derry return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Welcome to Derry questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
