welcome to derry
Skip itSoft demand (-45.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.83avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Review moat
Good1,078.76avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.71–$170.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$330K$330K/yr · 898K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-45.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, welcome to derry is a $330K/yr Amazon United States market (898K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
welcome to derry market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $298K–$357K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #20,861
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 61%
- Out of stock
- 2.9%
- Avg brand age
- 33 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
9 rising
Sellers
158
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
35%
Top 20: 79%
Open market
1%
- Funko78%
- Bioworld16%
- Popfunk3%
- BWWKTOP1%
- Open Road Brands1%
- Squishmallows1%
- Open — no brand owns it (3 brands, 1%)
Demand
Weekly Amazon search volume, last 32 weeks — -45.7% search growth over the last 90 days.Top welcome to derry search terms
- welcome to derry386K/yr
- pennywise funko pop93K/yr
- it funko pop96K/yr
- it welcome to derry110K/yr
- funko pop it32K/yr
- funko pop pennywise21K/yr
- welcome to derry funko pop28K/yr
- funko pennywise12K/yr
- it funko pops15K/yr
- it welcome to derry funko pop17K/yr
Top welcome to derry products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Pop! TV: Welcome to Derry - Bloody Pennywise - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko$15.154.8★173 rev
Funko Pop Movies: It - Pennywise with Boat - (Styles May Vary) Collectible Figure - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror Fans
Funko$13.554.8★5,737 rev
Funko Pop! Movies: IT2 - Pennywise - Shelf Sitter - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - for Collectors and Display
Funko$15.274.2★26 rev
Funko Pop! Movies: Pennywise - (1990) - IT - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display
Funko$14.114.9★254 rev
Funko POP! TV: IT - Welcome to Derry - Bob Gray as Pennywise
Funko$12.084.7★80 rev
Newest
by launch date
Popfunk Welcome to Derry High School Icon Unisex T-Shirt Cream Small
Popfunk$15.930 rev
Funko Pop! Movies: IT2 - Pennywise - Shelf Sitter - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - for Collectors and Display
Funko$15.2726 rev
Funko Pop! TV: Welcome to Derry - Pennywise - Amazon Exclusive - Collectible Vinyl Figure - Gift Idea - Official Product - Toys for Kids and Adults
Funko$23.06123 rev
Funko Pop! TV: Welcome to Derry - Bloody Pennywise - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko$15.15173 rev
Funko POP! TV: IT - Welcome to Derry - Bob Gray as Pennywise
Funko$12.0880 rev
Trending
90-day click momentumPopfunk Welcome to Derry High School Icon Unisex T-Shirt Cream Small
Popfunk$15.930.0★
Bioworld Welcome to Derry Pennywise night shirt on blue heather adult Night Shirt-Medium
Bioworld$19.990.0★
Welcome to Derry Derry on Black Adult Lounge Short-XL
Bioworld$24.990.0★
Bioworld Welcome to Derry Pennywise Always The Eyes Womens Black Mineral Wash Crew Neck Short Sleeve Cropped Baby Tee-XL
Bioworld$10.114.5★
Bioworld Welcome To Derry All-Over Print Mens Sleep Pajama Pants-XXL
Bioworld$18.524.7★
What buyers say about welcome to derry
What buyers praise and complain about, mined from review topics.What buyers love
“Good collectable”
“Good quality”
“Exactly what I wanted”
“Gift”
“Great deal”
“Adorable toy”
“Pretty”
“Comfortable”
“Solid”
“Super soft and comfy”
What buyers complain about
“I don't even want to display this it is so bad”
“Small size”
Top return reasons
Common questions
- Is welcome to derry profitable to sell on Amazon United States?
- The niche generates $330K/yr across 46 tracked products. 13 of 29 products launched in the last 360 days are still selling. 90-day search growth is -45.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the welcome to derry niche?
- 9 brands and 158 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in welcome to derry?
- Top complaints mined from reviews: Display-Overall, Size-Overall. The return rate is 1.4%.
- What does it cost to enter the welcome to derry niche?
- Listings span $8.71–$170.05; the average listing price is $23.83 (sweet spot $15–$100). The average incumbent carries 1,079 reviews — the moat a new listing must climb.