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Weiss Schwarz

weak search conversion (0.9%) — Weiss Schwarz doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46

Market size 16Growth 20Conversion 12Competition 75Returns 23Price range 81Avg price 91Brand share 29Review moat 91Quality gap 79
This niche Category average · 3,143 niches

Is Weiss Schwarz profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Weiss Schwarz is a $65K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.

Weiss Schwarz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.2% over the last 90 days and 0.9% of searches end in a purchase.

$65K

revenue / yr

Units sold / yr2K
Search volume / yr-10.2%124K
Conversion rate0.9%
Avg price$55.39

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers15 · 106
Top-5 product click share40%
Open market12%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement31%
New entrants (1y)15· 8 succeeded
Avg rating4.2★
Avg reviews182

Top Weiss Schwarz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

$0$2K$4K$6K$8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

106

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

40%

Top 20: 75%

Open market

10%

  • Bushiroad48%
  • Weiss Schwarz16%
  • Generic11%
  • QIUTIMIY9%
  • K-Swiss4%
  • Vans3%
  • Open — no brand owns it (9 brands, 10%)

Weiss Schwarz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume124KCVR0.9%Products49Brands15Top 5 Brands88%OOS Rate10.4%Rating4.2★Reviews182Avg BSR#1,051
4K3KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

What reviews say buyers love and hate about Weiss Schwarz

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Collectibles28%

I love collecting them

Quality-Overall12%

Good card quality

Comfort-Overall11%

Comfortable

Design-Overall5%

All really cool art

Advertised Vs Actual Product5%

product as described good job

What buyers complain about

74% of reviews
Value For Money22%

pricey

Advertised Vs Actual Product11%

The listing is a bit confusing on what you are getting

Durability8%

breaking in sucks

Quality-Overall7%

Disappointing quality & variety

Drop/Impact Protection5%

there was no protection

Weiss Schwarz return rate & reasons

Why buyers send it back, as a share of all return requests.

5.5%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
30%
2Feet Fit
24%
3Length
18%
4Width
4%
5Advertised Vs Actual Product
4%

Common Weiss Schwarz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Weiss Schwarz 44/100 on Amazon United States — Skip it. The niche generates $65K/yr across 49 tracked products. 8 of 15 products launched in the last 360 days are still selling. Search demand moved -10.2% over the last 90 days.
Search demand for Weiss Schwarz on Amazon United States peaks in Dec, where the busiest month runs 2.4× the quietest.