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44

weiss schwarz

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Market size 16Growth 20Conversion 12Competition 75Returns 23Price range 81Avg price 91Brand share 29Review moat 91Quality gap 79

Review moat

Great182.31

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$55.39

avg listing price — sweet spot $15–$100

Price range

Great$16.71–$117.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great40%

top-5 click share — an open shelf

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Growth

Bad-10.2%

90-day search growth — must beat 0% to launch

Market size

Bad$65K

$65K/yr · 124K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, weiss schwarz is a $65K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

weiss schwarz market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$83K–$111K
units × avg price
Conversion rate
0.9%
Avg BSR
#1,051
Page quality
0%
Prime
94%
Sponsored
31%
Out of stock
10.4%
Avg brand age
36 months
Avg seller age
159 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

15 rising

Sellers

106

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

40%

Top 20: 75%

Open market

10%

  • Bushiroad48%
  • Weiss Schwarz16%
  • Generic11%
  • QIUTIMIY9%
  • K-Swiss4%
  • Vans3%
  • Open — no brand owns it (9 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Top weiss schwarz products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$6K12%$8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about weiss schwarz

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles28%

“I love collecting them”

Quality-Overall12%

“Good card quality”

Comfort-Overall11%

“Comfortable”

Design-Overall5%

“All really cool art”

Advertised Vs Actual Product5%

“product as described good job”

Fun/Entertainment Experience4%

“Definitely fun cards to collect”

Trivia Games4%

“As described, easy decks for bowling league”

Value For Money3%

“Surprisingly comfortable given the price”

Strength2%

“They feel sturdy”

Durability2%

“giving them a durable”

What buyers complain about

Value For Money22%

“pricey”

Advertised Vs Actual Product11%

“The listing is a bit confusing on what you are getting”

Durability8%

“breaking in sucks”

Quality-Overall7%

“Disappointing quality & variety”

Drop/Impact Protection5%

“there was no protection”

Color5%

“The color may or may not vary”

Print Quality5%

“reprint”

Hard Feel5%

“Rough back runs”

Thickness4%

“one pack that has one really thick card. I don't think it can be called a card anymore it's really thick”

Ethical Trade/Fair Trade3%

“I feel completely scammed betrayed and lied to”

Top return reasons

Size-Overall30%
Feet Fit24%
Length18%
Width4%
Advertised Vs Actual Product4%
Material Quality3%
Color3%
Product Condition2%
Shape/Style2%
Comfort-Overall2%

Common questions

Is weiss schwarz profitable to sell on Amazon United States?
The niche generates $65K/yr across 49 tracked products. 8 of 15 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Skip it (44/100).
How competitive is the weiss schwarz niche?
15 brands and 106 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in weiss schwarz?
Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Durability. The return rate is 5.5% — above our launch gate.
When does demand for weiss schwarz peak?
Demand peaks in Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the weiss schwarz niche?
Listings span $16.71–$117.58; the average listing price is $55.39 (sweet spot $15–$100). The average incumbent carries 182 reviews — the moat a new listing must climb.