Wednesday Plush

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -49.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months

38K

Growth, 90 days vs prior 90

-49.2%

Conversion, latest week

2.1%

Market size, estimated

$46Ka year

Peak month

December5.8× the quietest month

Top search term

morticia addams doll19K searches a year

Listings sell for $57.48 on average, from $14.51 to $213.51. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $57.48 that is $6K to $14K a year per listing.

Average price

$57.48inside the $15 to $100 sweet spot

Price range

$14.51–$213.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

100–250

Revenue per listing a year

$6K–$14K

Returns

3.9%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #1,277 within Dolls. It carries 897 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#1,277in Dolls

Average rating

4.80 starsAmazon United States average 4.42 stars

Average reviews

897per listing

Listings tracked

7

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months