Wednesday Lego
FailDemand is soft, at -31.6% this quarter, so Wednesday Lego is a Fail.
- Flapen Score
- 45 / 100Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 4645
- Market size
- $253K/yr452K searches / yr
- 90-day growth
- -31.6%search demand this quarter
- Competition
- 34%top-5 click share · 26 brands · 254 sellers
Flapen Score
Wednesday Lego against its category
The dotted line is the Toys & Games average. Past it, Wednesday Lego is stronger. Inside it, weaker.
Market
The Wednesday Lego market on Amazon at a glance
Shoppers on Amazon United States searched for Wednesday Lego 452K times last year and spent an estimated $253K. The top 5 brands take 77% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 452K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $253K a year.
- Searches, last 12 months
- 452K
- Growth, 90 days vs prior 90
- -31.6%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $253Ka year
- Peak month
- September9.2× the quietest month
- Top search term
- wednesday funko pop74K searches a year
02 · Price
A sale here is worth $23.35.
Listings sell for $23.35 on average, from $4.97 to $109.19. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $23.35 that is $2K to $6K a year per listing.
- Average price
- $23.35inside the $15 to $100 sweet spot
- Price range
- $4.97–$109.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #12,247 within Statues, Bobbleheads & Busts. It carries 858 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 88%
- Out of stock, average day
- 9.8%
- Average rank
- #12,247in Statues, Bobbleheads & Busts
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 858per listing
- Listings tracked
- 50
04 · Newcomers
4 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Wednesday Lego products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
26 rising
Sellers
254
Top-5 brand share
77%
Top 20: 96%
Top-5 click share
34%
Top 20: 75%
Open market
21%
- Brand 163%
- Brand 24%
- Brand 33%
- Brand 43%
- Brand 53%
- Brand 63%
Demand
Wednesday Lego search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.2×
Search terms
Top Wednesday Lego search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wednesday funko pop74K/yr
- wednesday merch156K/yr
- wensday28K/yr
- wednesday addams merch32K/yr
- funko pop wednesday20K/yr
- addams family gifts7K/yr
- wednesday funko15K/yr
- wednesday stuff15K/yr
- wednesday addams merchandise16K/yr
- wednesday addams funko pop14K/yr
Reviews and returns
What reviews say buyers love and hate about Wednesday Lego
We read the reviews and the return reasons for every product selling here.
“it was a bit big for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wednesday Lego questions
Answered from the same tracked data.








