Wednesday
MaybeProducts sell for $38.67 on average, inside the sweet spot. But demand is soft, at -19.0% this quarter, so Wednesday is a Maybe.
- Flapen Score
- 51 / 100Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 4651
- Market size
- $1.7M/yr3.0M searches / yr
- 90-day growth
- -19.0%search demand this quarter
- Competition
- 50%top-5 click share · 15 brands · 321 sellers
Flapen Score
Wednesday against its category
The dotted line is the Toys & Games average. Past it, Wednesday is stronger. Inside it, weaker.
Market
The Wednesday market on Amazon at a glance
Shoppers on Amazon United States searched for Wednesday 3.0M times last year and spent an estimated $1.7M. The top 5 brands take 79% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- -19.0%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $1.7Ma year
- Peak month
- December6.9× the quietest month
- Top search term
- wednesday772K searches a year
02 · Price
A sale here is worth $38.67.
Listings sell for $38.67 on average, from $8.37 to $213.51. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $38.67 that is $58K to $77K a year per listing.
- Average price
- $38.67inside the $15 to $100 sweet spot
- Price range
- $8.37–$213.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $58K–$77K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5,264 within Dolls. It carries 637 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #5,264in Dolls
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 637per listing
- Listings tracked
- 26
04 · Newcomers
6 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Wednesday products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Monster High Wednesday Doll and Accessories Wednesday Addams Collectible in Nevermore Academy Uniform with Thing and Backpack Doll Stand
- Price
- $39.88
- Rating
- 4.8/5
- Reviews
- 3,560
- Age
- 1y ago

LEGO Wednesday Black Dahlia Flower Building Toy - Pretend Play Set for Girls & Boys Ages 9+ - with Wednesday Addams & Professor Minidolls - Building Blocks for Kids - Gift Idea for Birthdays - 76784
- Price
- $26.55
- Rating
- 4.9/5
- Reviews
- 1,160
- Age
- 1y ago

Monster High Wednesday Doll and Accessories Enid Sinclair Collectible in Pink Fashion with Beret and Backpack Doll Stand
- Price
- $31.84
- Rating
- 4.8/5
- Reviews
- 1,656
- Age
- 1y ago

Monster High x Wednesday Morticia Addams Doll
- Price
- $43.20
- Rating
- 4.9/5
- Reviews
- 538
- Age
- 4mo ago

AI ACCESSORY INNOVATIONS Wednesday Adams Icons Backpack Nevermore Academy 16 Inch Girls School Bag Natural & Black
- Price
- $33.79
- Rating
- 4.7/5
- Reviews
- 276
- Age
- 3y ago
Trending
estimated 90-day click momentum
Mad Engine Officially Licensed Wednesday Addams TV Series Solid Black with Nevermore Logo Mini Bag Kawaii Cosplay Girls Backpack with Adjustable Shoulder Straps
- Price
- $32.81
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 2y ago

Wednesday Addams Girls Striped Sleep Pajama Set Shorts and Shirt (7/8)
- Price
- $24.99
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 2y ago

DBYWIUB 10 Fashion Dolls with Gift Box Academy Uniform with Black Dress and Thing
- Price
- $19.93
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 5mo ago

AI ACCESSORY INNOVATIONS Wednesday Adams Icons Backpack Nevermore Academy 16 Inch Girls School Bag Natural & Black
- Price
- $33.79
- Rating
- 4.7/5
- Reviews
- 276
- Age
- 3y ago

INTIMO Addams Family Wednesday Girls Pajamas Tonight Was Torture Short Sleeve Lounge Sleep Set (14/16) Multicolored
- Price
- $21.72
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 1y ago
Newest
by launch date
Monster High x Wednesday Morticia Addams Doll
- Price
- $43.20
- Rating
- 4.9/5
- Reviews
- 538
- Age
- 4mo ago

DBYWIUB 10 Fashion Dolls with Gift Box Academy Uniform with Black Dress and Thing
- Price
- $19.93
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 5mo ago

Monster High x Wednesday Doll and Accessories Bianca Barclay Collectible in Nevermore Academy Uniform with Siren Amulet Backpack and Doll Stand
- Price
- $27.04
- Rating
- 4.9/5
- Reviews
- 713
- Age
- 10mo ago

LEGO Wednesday Morticias Cottage Building Toy - Pretend Playset with Buildable Car for Kids Ages 10+ - W/Morticia Lurch Bianca & Wednesday Addams Minidolls - Gift Idea for Girls & Boys - 76786
- Price
- $109.19
- Rating
- 4.8/5
- Reviews
- 166
- Age
- 10mo ago

LEGO Wednesday Things Apartment Building Toy - Transforming Trunk Playset W/Poseable Thing & Enid Sinclair Minidoll - Wednesday Merch for Girls & Boys Ages 10+ - Gift Idea for Birthdays - 76785
- Price
- $88.48
- Rating
- 4.8/5
- Reviews
- 114
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
321
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 92%
Open market
17%
- Monster High39%
- LEGO25%
- AI ACCESSORY INNOVATIONS5%
- Just Play5%
- INTIMO4%
- Mad Engine4%
- Open — no brand owns it (9 brands, 17%)
Demand
Wednesday search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.9×
Search terms
Top Wednesday search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wednesday772K/yr
- wednesday addams941K/yr
- wednesday doll136K/yr
- wednesday lego147K/yr
- wednesday addams doll225K/yr
- lego wednesday98K/yr
- monster high wednesday40K/yr
- wednesday merch156K/yr
- wednesday lego set79K/yr
- wednesday monster high doll38K/yr
Reviews and returns
What reviews say buyers love and hate about Wednesday
We read the reviews and the return reasons for every product selling here.
“Breaks Easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wednesday questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








