Skip to content

Wednesday

Maybe

Products sell for $38.67 on average, inside the sweet spot. But demand is soft, at -19.0% this quarter, so Wednesday is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46
Market size
$1.7M/yr3.0M searches / yr
90-day growth
-19.0%search demand this quarter
Competition
50%top-5 click share · 15 brands · 321 sellers

Flapen Score

Wednesday against its category

The dotted line is the Toys & Games average. Past it, Wednesday is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wednesday market on Amazon at a glance

Shoppers on Amazon United States searched for Wednesday 3.0M times last year and spent an estimated $1.7M. The top 5 brands take 79% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
1.5%
Market size, estimated
$1.7Ma year
Peak month
December6.9× the quietest month
Top search term
wednesday772K searches a year

02 · Price

A sale here is worth $38.67.

Listings sell for $38.67 on average, from $8.37 to $213.51. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $38.67 that is $58K to $77K a year per listing.

Average price
$38.67inside the $15 to $100 sweet spot
Price range
$8.37–$213.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$58K–$77K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5,264 within Dolls. It carries 637 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#5,264in Dolls
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
637per listing
Listings tracked
26

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
30 months

Products

Top Wednesday products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

321

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

17%

  • Brand 139%
  • Brand 225%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (9 brands, 17%)

Demand

Wednesday search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Wednesday search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wednesday772K/yr
  • wednesday addams941K/yr
  • wednesday doll136K/yr
  • wednesday lego147K/yr
  • wednesday addams doll225K/yr
  • lego wednesday98K/yr
  • monster high wednesday40K/yr
  • wednesday merch156K/yr
  • wednesday lego set79K/yr
  • wednesday monster high doll38K/yr

Reviews and returns

What reviews say buyers love and hate about Wednesday

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Durability”
1.7%of orders come back
“Breaks Easily”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wednesday questions

Answered from the same tracked data.