wednesday
Worth a lookShows a sweet-spot price point ($38.67 avg), but soft demand (-19.0% this quarter) keeps it on the watch list.
Avg price
Incredible$38.67avg listing price — sweet spot $15–$100
Market size
Great$1.7M$1.7M/yr · 3.0M searches
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good636.54avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$8.37–$213.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wednesday is a $1.7M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
wednesday market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- $1.5M–$1.9M
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #5,264
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 62%
- Out of stock
- 0.0%
- Avg brand age
- 30 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
321
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
17%
- Monster High39%
- LEGO25%
- AI ACCESSORY INNOVATIONS5%
- Just Play5%
- INTIMO4%
- Mad Engine4%
- Open — no brand owns it (9 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.0% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.9×
Top wednesday search terms
- wednesday772K/yr
- wednesday addams941K/yr
- wednesday doll136K/yr
- wednesday lego147K/yr
- wednesday addams doll225K/yr
- lego wednesday98K/yr
- monster high wednesday40K/yr
- wednesday merch156K/yr
- wednesday lego set79K/yr
- wednesday monster high doll38K/yr
Top wednesday products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Monster High Wednesday Doll and Accessories Wednesday Addams Collectible in Nevermore Academy Uniform with Thing and Backpack Doll Stand
Monster High$39.884.8★3,560 rev
LEGO Wednesday Black Dahlia Flower Building Toy - Pretend Play Set for Girls & Boys Ages 9+ - with Wednesday Addams & Professor Minidolls - Building Blocks for Kids - Gift Idea for Birthdays - 76784
LEGO$26.554.9★1,160 rev
Monster High Wednesday Doll and Accessories Enid Sinclair Collectible in Pink Fashion with Beret and Backpack Doll Stand
Monster High$31.844.8★1,656 rev
Monster High x Wednesday Morticia Addams Doll
Monster High$43.204.9★538 rev
AI ACCESSORY INNOVATIONS Wednesday Adams Icons Backpack Nevermore Academy 16 Inch Girls School Bag Natural & Black
AI ACCESSORY INNOVATIONS$33.794.7★276 rev
Newest
by launch dateMonster High x Wednesday Morticia Addams Doll
Monster High$43.20538 rev
DBYWIUB 10 Fashion Dolls with Gift Box Academy Uniform with Black Dress and Thing
DBYWIUB$19.9327 rev
Monster High x Wednesday Doll and Accessories Bianca Barclay Collectible in Nevermore Academy Uniform with Siren Amulet Backpack and Doll Stand
Monster High$27.04713 rev
LEGO Wednesday Morticias Cottage Building Toy - Pretend Playset with Buildable Car for Kids Ages 10+ - W/Morticia Lurch Bianca & Wednesday Addams Minidolls - Gift Idea for Girls & Boys - 76786
LEGO$109.19166 rev
LEGO Wednesday Things Apartment Building Toy - Transforming Trunk Playset W/Poseable Thing & Enid Sinclair Minidoll - Wednesday Merch for Girls & Boys Ages 10+ - Gift Idea for Birthdays - 76785
LEGO$88.48114 rev
Trending
90-day click momentum
Mad Engine Officially Licensed Wednesday Addams TV Series Solid Black with Nevermore Logo Mini Bag Kawaii Cosplay Girls Backpack with Adjustable Shoulder Straps
Mad Engine$32.814.5★
Wednesday Addams Girls Striped Sleep Pajama Set Shorts and Shirt (7/8)
INTIMO$24.994.7★
DBYWIUB 10 Fashion Dolls with Gift Box Academy Uniform with Black Dress and Thing
DBYWIUB$19.934.4★
AI ACCESSORY INNOVATIONS Wednesday Adams Icons Backpack Nevermore Academy 16 Inch Girls School Bag Natural & Black
AI ACCESSORY INNOVATIONS$33.794.7★
INTIMO Addams Family Wednesday Girls Pajamas Tonight Was Torture Short Sleeve Lounge Sleep Set (14/16) Multicolored
INTIMO$21.724.7★
What buyers say about wednesday
What buyers praise and complain about, mined from review topics.What buyers love
“Well made and pretty doll”
“Wonderful addition to collection”
“The birthday present”
“As advertised”
“Fun build”
“Worth it”
“The design is very unique”
“Easy assembly”
“Good size”
“Nothing broken”
What buyers complain about
“Breaks Easily”
“Not the quality I expected”
“This felt pretty cheap to me”
“as it seems like it's very easy to break”
“wont fit anything”
“some dye transfer visible on the legs”
“It would be better if the box was made of more durable materials and not cardboard”
“it was a return item, not new”
“Defective item”
“The hair, as usual was a mess, and came with a fair amount of glue residue”
Top return reasons
Common questions
- Is wednesday profitable to sell on Amazon United States?
- The niche generates $1.7M/yr across 26 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the wednesday niche?
- 15 brands and 321 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in wednesday?
- Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 1.7%.
- When does demand for wednesday peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 6.9× the quietest.
- What does it cost to enter the wednesday niche?
- Listings span $8.37–$213.51; the average listing price is $38.67 (sweet spot $15–$100). The average incumbent carries 637 reviews — the moat a new listing must climb.