Is Waterproof Playing Cards profitable to sell on Amazon United States?

Flapen scores Waterproof Playing Cards 56 out of 100 on Amazon United States, a Maybe. Shoppers spend $904K a year across 10 tracked products. 1 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew +78.3% in the last 90 days.

How competitive is the Waterproof Playing Cards niche on Amazon United States?

9 brands and 38 sellers compete in Waterproof Playing Cards on Amazon United States. The top 5 Waterproof Playing Cards products take 85% of clicks, and the top 5 brands take 88%.

What do buyers complain about in Waterproof Playing Cards?

Waterproof Playing Cards buyers on Amazon United States complain most about Grip, Quality-Overall, and Durability. An estimated 0.8% of orders come back.

When does demand for Waterproof Playing Cards peak?

Search demand for Waterproof Playing Cards on Amazon United States peaks in Jun–Jul–Dec, and the busiest month runs 2.6× the quietest.

What does it cost to enter the Waterproof Playing Cards niche?

Waterproof Playing Cards sells for $12.80 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $5.96 to $45.70. The average product has 4,477 reviews, the count a new listing must catch up to.

Waterproof Playing Cards

Maybe

An estimated 0.8% of orders come back. But the top 5 products take 85% of clicks, so Waterproof Playing Cards is a Maybe.

Flapen Score: 56
56 / 100Top 13% of 3,143 Toys & Games niches · +10 vs the category median of 46
Market size: $904K/yr920K searches / yr
90-day growth: +78.3%search demand this quarter
Competition: 85%top-5 click share · 9 brands · 38 sellers

Flapen Score

Waterproof Playing Cards against its category

The dotted line is the Toys & Games average. Past it, Waterproof Playing Cards is stronger. Inside it, weaker.

56Maybe

This niche Category average

See the method

Market

The Waterproof Playing Cards market on Amazon at a glance

Shoppers on Amazon United States searched for Waterproof Playing Cards 920K times last year and spent an estimated $904K. The top 5 brands take 88% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 920K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +78.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $904K a year.

Searches, last 12 months: 920K
Growth, 90 days vs prior 90: +78.3%
Conversion, latest week: 7.7%
Market size, estimated: $904Ka year
Peak month: July2.6× the quietest month
Top search term: waterproof playing cards210K searches a year

02 · Price

A sale here is worth $12.80.

Listings sell for $12.80 on average, from $5.96 to $45.70. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $12.80 that is $51K to $64K a year per listing.

Average price: $12.80under the $15 to $100 sweet spot
Price range: $5.96–$45.70
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 60K–80K
Units per listing a year: 4,000–5,000
Revenue per listing a year: $51K–$64K
Returns: 0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #139 within Standard Playing Card Decks. It carries 4,477 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings: 90%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #139in Standard Playing Card Decks
Average rating: 4.59 starsAmazon United States average 4.42 stars
Average reviews: 4,477per listing
Listings tracked: 10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 44 months

Products

Top Waterproof Playing Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Brand 147%
Brand 222%
Brand 311%
Brand 44%
Brand 54%
Brand 63%
Open — no brand owns it (3 brands, 9%)

Demand

Waterproof Playing Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Waterproof Playing Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

waterproof playing cards210K/yr +56.7%7.5% conv.
waterproof cards154K/yr +109.0%9.3% conv.
plastic playing cards174K/yr -5.9%1.8% conv.
lake games46K/yr +619.0%0.3% conv.
waterproof cards for pool29K/yr +178.5%7.6% conv.
waterproof playing cards for pool22K/yr +266.6%8.3% conv.
boat games22K/yr +157.9%0.7% conv.
water proof cards24K/yr +97.1%8.7% conv.
lake games for adults14K/yr +641.6%0.4% conv.
plastic cards35K/yr -4.6%1.8% conv.

Reviews and returns

What reviews say buyers love and hate about Waterproof Playing Cards

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Water Resistance”

16%of negative reviews mention “Grip”

0.8%of orders come back

“they are so difficult to hold in your hand”

A buyer, on “Grip”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Toys & Games niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Squirrel Repellent

$2.3M/yr+140.5%

Tomato Cage

$4.4M/yr+261.3%

Mole Repellent for Lawns

$3.6M/yr+155.2%

America 250 Flag

$2.3M/yr+389.5%

Jet Nozzle High Pressure Hose Nozzle

$1.5M/yr+628.3%

FAQ

Common Waterproof Playing Cards questions

Answered from the same tracked data.

Categories