waterproof games
Launch itA $1.2M/yr market growing +216.3% this quarter with returns at 1.0% — clears our launch bar.
Growth
Incredible+216.3%90-day search growth — must beat 0% to launch
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$19.17avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 881K searches
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Price range
Great$5.96–$43.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,386.8avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, waterproof games is a $1.2M/yr Amazon United States market (881K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 67/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
waterproof games market data
- Units sold / yr
- 40K–50K
- avg 3,000–4,000/product
- Revenue / yr
- $767K–$959K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #251
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 40 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
85
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
10%
- Mattel Games33%
- Uno Mejor19%
- Taco Cat Goat Cheese Pizza12%
- Hoyle12%
- Bicycle10%
- PlayMonster5%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +216.3% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 13.7×
Top waterproof games search terms
- waterproof uno124K/yr
- uno splash123K/yr
- waterproof card games83K/yr
- waterproof uno cards68K/yr
- waterproof games70K/yr
- uno waterproof59K/yr
- waterproof uno cards for pool30K/yr
- water proof uno21K/yr
- pool card games20K/yr
- pool uno17K/yr
Top waterproof games products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mattel Games UNO Splash Card Game Ages 7+ 2-10 Players
Mattel Games$8.704.8★17,427 rev
Taco Cat Goat Cheese Pizza Pool Edition Wildly Entertaining Waterproof Card Game for Outdoor Game Days | Easy to Play with 10 Minute Rounds | Fun for Kids Teens Adults and Families | 2-8 Players
Taco Cat Goat Cheese Pizza$14.804.8★533 rev
Hoyle Waterproof Clear Plastic Playing Cards 1 Deck Outdoor Pool
Hoyle$5.964.7★24,665 rev
Uno Mejor Hi Vis Rain Jacket Rain Suits for Men High Visibility Waterproof Rain Coat with Hood Class 3 Lightweight High Vis Rain Gear for Outdoor Activities& Safety Work Men Women Yellow T L-XL
Uno Mejor$26.634.2★95 rev
Uno Mejor High Visibility Rain Jacket High Vis Rain Suit for Men Waterproof Rain Coat with Hood Class 3 Lightweight Hi Vis Rain Gear for Outdoor & Safety Work Men Women Dark Blue Long XL
Uno Mejor$38.904.7★34 rev
Newest
by launch date
Bicycle Waterproof 4-in-1 Card Games Set Plastic Deck Family Travel Pack
Bicycle$9.915 rev
Pool Party Adult Party Game Waterproof Card Game for Adults Fun Pool Games for Adult Best Pool Toys and Pool Accessories for Summer 100 Cards & Plastic Box
YardSplash$26.2048 rev
Rummy Splash Floating Pool Game Table (28 x 28) with Waterproof Cards
Gouda Games$18.5874 rev
Uno Mejor Hi Vis Rain Coat for Men Safety Jackets for Men& Women Reflective Apparel with Pockets for Cold Weather Winter Waterproof High Vis Rain gear Coat without Fleece Inner Yellow XL
Uno Mejor$43.203 rev
DIMROM Floating Table for Pool with Cup Holders Adult Pool Games with Waterproof Cards Pool Float Games Perfect for Party Snacks Drinks Hot Tub & Summer Fun
DIMROM$22.74115 rev
Trending
90-day click momentumUno Mejor Hi Vis Rain Coat for Men Safety Jackets for Men& Women Reflective Apparel with Pockets for Cold Weather Winter Waterproof High Vis Rain gear Coat without Fleece Inner Yellow XL
Uno Mejor$43.204.4★
Bicycle Waterproof 4-in-1 Card Games Set Plastic Deck Family Travel Pack
Bicycle$9.915.0★
Uno Mejor Hi Vis Rain Jacket Rain Suits for Men High Visibility Waterproof Rain Coat with Hood Class 3 Lightweight High Vis Rain Gear for Outdoor Activities& Safety Work Men Women Yellow T L-XL
Uno Mejor$26.634.2★
Uno Mejor Hi Vis Rain Jacket Rain Suits for Men Hihg Visibility Waterproof Rain Coat with Hood Class 3 Lightweight High Vis Rain Gear for Outdoor & Safety Work Men Women Yellow Long XL
Uno Mejor$31.974.7★
Uno Mejor High Visibility Rain Jacket High Vis Rain Suit for Men Waterproof Rain Coat with Hood Class 3 Lightweight Hi Vis Rain Gear for Outdoor & Safety Work Men Women Dark Blue Long XL
Uno Mejor$38.904.7★
What buyers say about waterproof games
What buyers praise and complain about, mined from review topics.What buyers love
“Fun game”
“These are waterproof”
“very good quality of cards”
“Easy to use”
“The materials seem durable”
“Value for money:”
“Good size”
“great gift”
“easy to travel with”
“It does the job”
What buyers complain about
“are too small”
“Wet n sticky”
“they are so difficult to hold in your hand”
“not good quality”
“Needs to be more durable”
“These are not waterproof”
“Hard to play with”
“Very thin and smaller than reg cards”
“possibly a different material”
“No directions for the game”
Top return reasons
Common questions
- Is waterproof games profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 20 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +216.3%. Flapen's verdict: Launch it (67/100).
- How competitive is the waterproof games niche?
- 11 brands and 85 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in waterproof games?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Grip. The return rate is 1.0%.
- When does demand for waterproof games peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 13.7× the quietest.
- What does it cost to enter the waterproof games niche?
- Listings span $5.96–$43.20; the average listing price is $19.17 (sweet spot $15–$100). The average incumbent carries 6,387 reviews — the moat a new listing must climb.