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Water Wheel Bath Toy

Fail

Shoppers spend an estimated $24K a year here, so Water Wheel Bath Toy is a Fail.

Flapen Score
36
36 / 100
Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 46
Market size
$24K/yr25K searches / yr
90-day growth
-35.2%search demand this quarter
Competition
71%top-5 click share · 9 brands · 23 sellers

Flapen Score

Water Wheel Bath Toy against its category

The dotted line is the Toys & Games average. Past it, Water Wheel Bath Toy is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Wheel Bath Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Water Wheel Bath Toy 25K times last year and spent an estimated $24K. The top 5 brands take 92% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-35.2%
Conversion, latest week
6.9%
Market size, estimated
$24Ka year
Top search term
boon bath toys12K searches a year

02 · Price

A sale here is worth $13.92.

Listings sell for $13.92 on average, from $8.61 to $29.95. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $13.92 that is $1K to $3K a year per listing.

Average price
$13.92under the $15 to $100 sweet spot
Price range
$8.61–$29.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #423 within Bath Toys. It carries 7,360 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#423in Bath Toys
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
7,360per listing
Listings tracked
20

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Water Wheel Bath Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

23

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

5%

  • Brand 163%
  • Brand 217%
  • Brand 36%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Water Wheel Bath Toy search demand

Weekly searches over the year. Pick a range.

600400Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Water Wheel Bath Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boon bath toys12K/yr
  • water wheel bath toy5K/yr
  • boon pipes2K/yr
  • nuby bath toy3K/yr
  • boon pipes toddler bath toys3K/yr

Reviews and returns

What reviews say buyers love and hate about Water Wheel Bath Toy

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Fun/Entertainment Experience”
15%of negative reviews mention “Durability”
1.2%of orders come back
“cars broke day 3”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Water Wheel Bath Toy questions

Answered from the same tracked data.