Water Wheel Bath Toy
FailShoppers spend an estimated $24K a year here, so Water Wheel Bath Toy is a Fail.
- Flapen Score
- 36 / 100Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 4636
- Market size
- $24K/yr25K searches / yr
- 90-day growth
- -35.2%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 23 sellers
Flapen Score
Water Wheel Bath Toy against its category
The dotted line is the Toys & Games average. Past it, Water Wheel Bath Toy is stronger. Inside it, weaker.
Market
The Water Wheel Bath Toy market on Amazon at a glance
Shoppers on Amazon United States searched for Water Wheel Bath Toy 25K times last year and spent an estimated $24K. The top 5 brands take 92% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -35.2%
- Conversion, latest week
- 6.9%
- Market size, estimated
- $24Ka year
- Top search term
- boon bath toys12K searches a year
02 · Price
A sale here is worth $13.92.
Listings sell for $13.92 on average, from $8.61 to $29.95. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $13.92 that is $1K to $3K a year per listing.
- Average price
- $13.92under the $15 to $100 sweet spot
- Price range
- $8.61–$29.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #423 within Bath Toys. It carries 7,360 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #423in Bath Toys
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 7,360per listing
- Listings tracked
- 20
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Water Wheel Bath Toy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Boon Bundle Baby and Toddler Bath Toys - Includes Boon Pipes Cogs and Tubes Bathtub Toys - Toddler Sensory Toys - Multicolored - 13 Count - Ages 12 Months and Up
- Price
- $29.52
- Rating
- 4.4/5
- Reviews
- 3,187
- Age
- 7y ago

Boon Pipes Toddler Bath Toys - Bathtub Building Toys with Suction Cups - Toddler Sensory Toys and Bathtub Essentials - Multicolored - 5 Count - Kids Ages 12 Months and Up
- Price
- $16.80
- Rating
- 4.4/5
- Reviews
- 23,244
- Age
- 6y ago

Nuby Wacky Waterworks Pipes Bath Toy - Baby Bathtub Toy with Interactive Features for Cognitive Development
- Price
- $11.23
- Rating
- 4.3/5
- Reviews
- 5,014
- Age
- 4y ago

Sassy Whirling Waterfall Suction Toy for Bathtime - Stem - Ages 12+ Months Multi
- Price
- $9.93
- Rating
- 4.6/5
- Reviews
- 1,851
- Age
- 6y ago

Boon Pipes Toddler Bath Toys - Interactive Toddler Sensory Toys - Suction Bath Toys for Hand Eye Coordination and Fine Motor Skills - Multicolored - 5 Count- Ages 12 Months and Up
- Price
- $16.79
- Rating
- 4.4/5
- Reviews
- 23,244
- Age
- 20y ago
Trending
estimated 90-day click momentum
Tub Works Splash Wheels Bathtime Raceway Car Ramp Toddler Bath Toy | Race Car Track with 2 Water-Activated Light-Up Racers | Light Up Bath Toys Flash & Change Colors | Engaging Bathtub Toys for Kids
- Price
- $29.95
- Rating
- 4.0/5
- Reviews
- 144
- Age
- 7mo ago

Frida Baby Stack + Pour Bath Tower Bath Toy Bath Toys for Toddlers Teaches Child to Grasp Stack & Scoop. Gross to Fine Motor Skills Hand Eye Coordination Sort by Size Count Pretend Play
- Price
- $10.10
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 6mo ago

Ubbi Translucent Interchangeable Silicone Bath Toys Set of 4
- Price
- $9.67
- Rating
- 4.7/5
- Reviews
- 2,054
- Age
- 1y ago

Boon Pipes Toddler Bath Toys - Bathtub Building Toys with Suction Cups - Toddler Sensory Toys and Bathtub Essentials - Multicolored - 5 Count - Kids Ages 12 Months and Up
- Price
- $16.80
- Rating
- 4.4/5
- Reviews
- 23,244
- Age
- 6y ago

mushie Pour and Play Bath Toy Set (Original) | Interactive Water Play for Babies 10+ Months
- Price
- $16.95
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 1y ago
Newest
by launch date
Frida Baby Stack + Pour Bath Tower Bath Toy Bath Toys for Toddlers Teaches Child to Grasp Stack & Scoop. Gross to Fine Motor Skills Hand Eye Coordination Sort by Size Count Pretend Play
- Price
- $10.10
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 6mo ago

Tub Works Splash Wheels Bathtime Raceway Car Ramp Toddler Bath Toy | Race Car Track with 2 Water-Activated Light-Up Racers | Light Up Bath Toys Flash & Change Colors | Engaging Bathtub Toys for Kids
- Price
- $29.95
- Rating
- 4.0/5
- Reviews
- 144
- Age
- 7mo ago

mushie Pour and Play Bath Toy Set (Original) | Interactive Water Play for Babies 10+ Months
- Price
- $16.95
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 1y ago

mushie Water Wheel Bath Toy | Toddler Sensory Toys for Bath & Play
- Price
- $19.97
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 1y ago

Ubbi Translucent Interchangeable Silicone Bath Toys Set of 4
- Price
- $9.67
- Rating
- 4.7/5
- Reviews
- 2,054
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
23
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
5%
- Boon63%
- Nuby17%
- Sassy6%
- mushie3%
- Tub Works3%
- Melissa & Doug2%
- Open — no brand owns it (3 brands, 5%)
Demand
Water Wheel Bath Toy search demand
Weekly searches over the year. Pick a range.
Search terms
Top Water Wheel Bath Toy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- boon bath toys12K/yr
- water wheel bath toy5K/yr
- boon pipes2K/yr
- nuby bath toy3K/yr
- boon pipes toddler bath toys3K/yr
Reviews and returns
What reviews say buyers love and hate about Water Wheel Bath Toy
We read the reviews and the return reasons for every product selling here.
“cars broke day 3”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Wheel Bath Toy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








