Water Paint for Toddlers 1-3

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.2M a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

-14.8%

Conversion, latest week

10.8%

Market size, estimated

$3.2Ma year

Peak month

December2.2× the quietest month

Top search term

water wow509K searches a year

Listings sell for $12.36 on average, from $4.95 to $39.51. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At $12.36 that is $62K to $74K a year per listing.

Average price

$12.36under the $15 to $100 sweet spot

Price range

$4.95–$39.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

5,000–6,000

Revenue per listing a year

$62K–$74K

Returns

0.8%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #38 within Craft Kits. It carries 4,013 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#38in Craft Kits

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

4,013per listing

Listings tracked

40

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

31 months