Skip to content

Water Growing Toys

Fail

Demand is soft, at -36.6% this quarter, so Water Growing Toys is a Fail.

Flapen Score
48
48 / 100
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$37K/yr98K searches / yr
90-day growth
-36.6%search demand this quarter
Competition
48%top-5 click share · 14 brands · 29 sellers

Flapen Score

Water Growing Toys against its category

The dotted line is the Toys & Games average. Past it, Water Growing Toys is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Growing Toys market on Amazon at a glance

Shoppers on Amazon United States searched for Water Growing Toys 98K times last year and spent an estimated $37K. The top 5 brands take 68% of clicks. Demand peaks in Apr–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-36.6%
Conversion, latest week
2.9%
Market size, estimated
$37Ka year
Peak month
April2.1× the quietest month
Top search term
water growing toys26K searches a year

02 · Price

A sale here is worth $12.93.

Listings sell for $12.93 on average, from $4.54 to $24.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.93 that is $0 to $1K a year per listing.

Average price
$12.93under the $15 to $100 sweet spot
Price range
$4.54–$24.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #766 within Bath Toys. It carries 646 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#766in Bath Toys
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
646per listing
Listings tracked
28

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Water Growing Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

29

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

27%

  • Brand 128%
  • Brand 217%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Water Growing Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Water Growing Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water growing toys26K/yr
  • grow in water toys15K/yr
  • toys that grow in water7K/yr
  • grow animals4K/yr
  • grow toys5K/yr
  • magic grow5K/yr
  • grow in water toys for kids7K/yr
  • growing animals4K/yr
  • grow animals in water8K/yr
  • growing toys4K/yr

Reviews and returns

What reviews say buyers love and hate about Water Growing Toys

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Fun/Entertainment Experience”
11%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Disappointed with size”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Water Growing Toys questions

Answered from the same tracked data.