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Water Doodle Mat

Maybe

Products sell for $19.05 on average, inside the sweet spot. But the average product has 9,480 reviews to catch up to, so Water Doodle Mat is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46
Market size
$473K/yr444K searches / yr
90-day growth
+5.8%search demand this quarter
Competition
67%top-5 click share · 12 brands · 25 sellers

Flapen Score

Water Doodle Mat against its category

The dotted line is the Toys & Games average. Past it, Water Doodle Mat is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Doodle Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Water Doodle Mat 444K times last year and spent an estimated $473K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $473K a year.

Searches, last 12 months
444K
Growth, 90 days vs prior 90
+5.8%
Conversion, latest week
5.6%
Market size, estimated
$473Ka year
Peak month
December5.2× the quietest month
Top search term
water doodle mat148K searches a year

02 · Price

A sale here is worth $19.05.

Listings sell for $19.05 on average, from $10.24 to $24.96. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $19.05 that is $24K to $29K a year per listing.

Average price
$19.05inside the $15 to $100 sweet spot
Price range
$10.24–$24.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
$24K–$29K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #77 within Drawing & Writing Boards. It carries 9,480 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#77in Drawing & Writing Boards
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
9,480per listing
Listings tracked
16

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Water Doodle Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

25

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

21%

  • Brand 133%
  • Brand 213%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 65%

Demand

Water Doodle Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Water Doodle Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water doodle mat148K/yr
  • doodle mat52K/yr
  • water drawing mat32K/yr
  • water doodle mat for toddlers 1-316K/yr
  • water mat for kids11K/yr
  • water painting mat15K/yr
  • water mat for toddlers 1-320K/yr
  • water color mat15K/yr
  • water coloring mat15K/yr
  • drawing mat16K/yr

Reviews and returns

What reviews say buyers love and hate about Water Doodle Mat

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Fun/Entertainment Experience”
17%of negative reviews mention “Quality-Overall”
1.9%of orders come back
“Low quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Water Doodle Mat questions

Answered from the same tracked data.