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Water Color Painting Kids

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 100% of clicks, so Water Color Painting Kids is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46
Market size
$292K/yr247K searches / yr
90-day growth
+89.8%search demand this quarter
Competition
86%top-5 click share · 5 brands · 79 sellers

Flapen Score

Water Color Painting Kids against its category

The dotted line is the Toys & Games average. Past it, Water Color Painting Kids is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Color Painting Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Water Color Painting Kids 247K times last year and spent an estimated $292K. All 5 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +89.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $292K a year.

Searches, last 12 months
247K
Growth, 90 days vs prior 90
+89.8%
Conversion, latest week
11.4%
Market size, estimated
$292Ka year
Peak month
August6.4× the quietest month
Top search term
crayola watercolor paint set90K searches a year

02 · Price

A sale here is worth $10.34.

Listings sell for $10.34 on average, from $1.79 to $26.36. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $10.34 that is $16K to $21K a year per listing.

Average price
$10.34under the $15 to $100 sweet spot
Price range
$1.79–$26.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$16K–$21K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Drawing & Painting Supplies. It carries 1,232 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Drawing & Painting Supplies
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,232per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Water Color Painting Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

79

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 212%
  • Brand 36%
  • Brand 43%
  • Brand 52%

Demand

Water Color Painting Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 6.4×

Search terms

Top Water Color Painting Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crayola watercolor paint set90K/yr
  • crayola watercolor35K/yr
  • crayola watercolor paint17K/yr
  • crayola water color paint sets for kids8K/yr
  • crayola watercolors10K/yr
  • crayola washable watercolors6K/yr
  • crayola water colors7K/yr
  • crayola water color6K/yr
  • watercolor crayola7K/yr
  • watercolor paint set crayola6K/yr

Reviews and returns

What reviews say buyers love and hate about Water Color Painting Kids

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Color”
33%of negative reviews mention “Color”
0.8%of orders come back
“Muddy colors”
A buyer, on “Color”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Water Color Painting Kids questions

Answered from the same tracked data.