Water Based Paint
brand-locked demand (top 5 brands take 100% of clicks) — Water Based Paint doesn't clear our bar today.
Flapen Score
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Is Water Based Paint profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Water Based Paint is a $533K/yr Amazon United States market (420K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.
Water Based Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +13.1% over the last 90 days and 6.5% of searches end in a purchase.
$533K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 18 products
Top Water Based Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Crayola Washable Kids Paint (6ct) School Supplies Painting Set for Kids Spring Crafts Art Teacher Gifts for Toddlers Ages 3+
- Price
- $5.49
- Rating
- 4.7/5
- Reviews
- 7,655
- Age
- 4y ago
Crayola Washable Paint (12ct) Teacher Classroom Must Haves Wishlist Essentials Bulk Paint Set for Kids Art Projects 16 Oz Nontoxic Craft Supplies Ages 3+
- Price
- $46.10
- Rating
- 4.8/5
- Reviews
- 3,885
- Age
- 16y ago
![Crayola Washable Kids Paint Set (12ct) School Supplies for Kids Classic and Glitter Paint Classroom Essentials Toddler Painting Kit Ages 3+ [Amazon Exclusive]](https://m.media-amazon.com/images/I/51KPJWkf12L.jpg)
Crayola Washable Kids Paint Set (12ct) School Supplies for Kids Classic and Glitter Paint Classroom Essentials Toddler Painting Kit Ages 3+ [Amazon Exclusive]
- Price
- $14.38
- Rating
- 4.8/5
- Reviews
- 10,764
- Age
- 8y ago
![Crayola Washable Finger Paints (6ct) Teacher Classroom Must Haves Toddler Paint Set Nontoxic Finger Paint for Kids Arts & Crafts Supplies for Toddlers [Amazon Exclusive]](https://m.media-amazon.com/images/I/51BwKeRZEBL.jpg)
Crayola Washable Finger Paints (6ct) Teacher Classroom Must Haves Toddler Paint Set Nontoxic Finger Paint for Kids Arts & Crafts Supplies for Toddlers [Amazon Exclusive]
- Price
- $17.35
- Rating
- 4.8/5
- Reviews
- 8,077
- Age
- 11y ago
Crayola Washable Kids Paint 10 Neon Paint Colors 2 Oz Bottles Gift
- Price
- $14.39
- Rating
- 4.8/5
- Reviews
- 940
- Age
- 10y ago
Trending
90-day click momentum
Kids Painting Set Bulk Washable Paint for Toddlers & Cups Gift Bundle
- Price
- $35.31
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 4y ago
Kids Painting Set 10 Count Washable Finger Paints for Toddlers Gift Bundle
- Price
- $27.51
- Rating
- 4.7/5
- Reviews
- 470
- Age
- 4y ago
Crayola Washable Watercolor Paint Sets for Kids & Teachers (12ct) Bulk Classroom School Supplies for Preschool & Kindergarten Wishlist Essentials Crafting Activities for Toddlers
- Price
- $26.36
- Rating
- 4.8/5
- Reviews
- 927
- Age
- 6y ago
Crayola Washable Kids Paint 10 Neon Paint Colors 2 Oz Bottles Gift
- Price
- $14.39
- Rating
- 4.8/5
- Reviews
- 940
- Age
- 10y ago
Kids Painting Set Washable Paint for Toddlers 10 Colors Art Gift Bundle
- Price
- $20.48
- Rating
- 4.8/5
- Reviews
- 553
- Age
- 4y ago
Newest
by launch date
Washable Paint for Kids Toddler Painting Set 6 PK Bulk Gift Bundle
- Price
- $36.05
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 1y ago
EXTRIC Washable Paint for Kids 12 PK Tempera Finger Paints 2oz Bottles
- Price
- $15.06
- Rating
- 4.6/5
- Reviews
- 514
- Age
- 1y ago
Cra-Z-Art Washable Classic Paint Bulk Pack 8ct Assorted Colors 4oz each bottle
- Price
- $9.96
- Rating
- 4.4/5
- Reviews
- 1,269
- Age
- 3y ago
Kids Painting Set Bulk Washable Paint for Toddlers & Cups Gift Bundle
- Price
- $35.31
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 4y ago
Kids Painting Set Washable Toddler Finger Paint 10 Pack Gift Bundle
- Price
- $28.87
- Rating
- 4.6/5
- Reviews
- 1,005
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 rising
Sellers
71
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Crayola74%
- The Mega Deals19%
- Cra-Z-Art4%
- anezus2%
- EXTRIC1%
Water Based Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 2.1×
Top Water Based Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- crayola washable paint123K/yr
- crayola paint132K/yr
- crayola paint washable42K/yr
- crayola paint set20K/yr
- water based paint14K/yr
- pait9K/yr
- washable paint crayola8K/yr
- rainbow paint7K/yr
- paint crayola7K/yr
- crayola paints7K/yr
What reviews say buyers love and hate about Water Based Paint
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“bold colors”
“Easy to wash”
“Works great, washes easily”
“Quality and safe product that I trust for my child to use”
“Great Deal”
What buyers complain about
70% of reviews“Smells strong”
“The colors are a little off”
“paint was everywhere”
“Average quality”
“Three bottles leaked”
Water Based Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
37%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Water Based Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
