Water Based Paint

Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $533K a year.

Searches, last 12 months

420K

Growth, 90 days vs prior 90

+13.1%

Conversion, latest week

6.5%

Market size, estimated

$533Ka year

Peak month

July2.1× the quietest month

Top search term

crayola washable paint123K searches a year

Listings sell for $19.52 on average, from $5.49 to $46.10. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $19.52 that is $39K to $49K a year per listing.

Average price

$19.52inside the $15 to $100 sweet spot

Price range

$5.49–$46.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

$39K–$49K

Returns

0.8%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Drawing & Painting Supplies. It carries 4,858 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#20in Drawing & Painting Supplies

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

4,858per listing

Listings tracked

18

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months