Water Activated Bath Toys
soft demand (-45.4% this quarter) — Water Activated Bath Toys doesn't clear our bar today.
Flapen Score
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Is Water Activated Bath Toys profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Water Activated Bath Toys is a $101K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Water Activated Bath Toys: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -45.4% over the last 90 days and 4.2% of searches end in a purchase.
$101K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 22 products
Top Water Activated Bath Toys products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Glo Pals Water-Activated Light-Up Bath Toy Cubes 4 Colors 12 Pack
- Price
- $32.86
- Rating
- 4.2/5
- Reviews
- 1,425
- Age
- 8y ago
Glo Pals Water-Activated Light-Up Bath Toy Cubes Automobiles Pack of 6
- Price
- $18.60
- Rating
- 4.3/5
- Reviews
- 136
- Age
- 11mo ago
Glo Pals Sesame Street Water-Activated Light-Up Cubes Cookie Monster 4 Pack
- Price
- $11.22
- Rating
- 4.0/5
- Reviews
- 1,132
- Age
- 3y ago
Glo Pals Water-Activated Light-Up Bath Toy Character & 6 Cubes Party Pal
- Price
- $25.11
- Rating
- 4.4/5
- Reviews
- 622
- Age
- 4y ago
Glo Pals Water-Activated Light-Up Bath Toy Cubes 3 Colors 12 Pack
- Price
- $31.29
- Rating
- 4.2/5
- Reviews
- 1,425
- Age
- 3y ago
Trending
90-day click momentum
Tub Works Bugs Light Up Bath Toys 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby Girl & Toddler Bath Toys | Glow Bugs for Kids | Sensory Bathtub Toys with Bath Lights
- Price
- $15.86
- Rating
- 4.4/5
- Reviews
- 552
- Age
- 7mo ago
Tub Works Dinos Dinosaur Light Up Bath Toys 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Bath Lights Watertight Bathtub Toys
- Price
- $15.94
- Rating
- 4.4/5
- Reviews
- 353
- Age
- 1y ago
Light Up Ice Cubes 32 Pack Multi Color Led Ice Cubes for Drinks IP67 Waterproof Reusable Glowing Flashing Changing Lights Water Activated Drink Lights for Cocktails Christmas Party Bar Wedding
- Price
- $17.29
- Rating
- 3.1/5
- Reviews
- 212
- Age
- 10mo ago
Glo Pals Water-Activated Light-Up Bath Toy Cubes Zoo Pack of 6
- Price
- $18.63
- Rating
- 4.3/5
- Reviews
- 136
- Age
- 11mo ago
Glo Pals Water-Activated Light-Up Bath Toy Cubes 3 Colors 12 Pack
- Price
- $32.61
- Rating
- 4.2/5
- Reviews
- 1,425
- Age
- 1y ago
Newest
by launch dateTub Works Bugs Light Up Bath Toys 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby Girl & Toddler Bath Toys | Glow Bugs for Kids | Sensory Bathtub Toys with Bath Lights
- Price
- $15.86
- Rating
- 4.4/5
- Reviews
- 552
- Age
- 7mo ago
Light Up Ice Cubes 18 Pack Multi Color Led Ice Cubes for Drinks IP67 Waterproof Reusable Glowing Flashing Changing Lights Water Activated Drink Lights for Cocktails Christmas Party Bar Wedding
- Price
- $12.02
- Rating
- 3.1/5
- Reviews
- 212
- Age
- 10mo ago
Light Up Ice Cubes 32 Pack Multi Color Led Ice Cubes for Drinks IP67 Waterproof Reusable Glowing Flashing Changing Lights Water Activated Drink Lights for Cocktails Christmas Party Bar Wedding
- Price
- $17.29
- Rating
- 3.1/5
- Reviews
- 212
- Age
- 10mo ago
Glo Pals Water-Activated Light-Up Bath Toy Cubes Automobiles Pack of 6
- Price
- $18.60
- Rating
- 4.3/5
- Reviews
- 136
- Age
- 11mo ago
Glo Pals Water-Activated Light-Up Bath Toy Cubes Fairies Pack of 6
- Price
- $18.78
- Rating
- 4.3/5
- Reviews
- 136
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
10
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
0%
- Glo Pals84%
- Tub Works4%
- RowinsyDD4%
- exinddea4%
- Nonley2%
- BFVV1%
Water Activated Bath Toys demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 10.4×
Top Water Activated Bath Toys search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- glo pals light up bath toys24K/yr
- light up cubes16K/yr
- light up bath cubes27K/yr
- light up cubes for bathtub kids16K/yr
- glow pals12K/yr
- bath light up cubes8K/yr
- light up bath cubes for kids3K/yr
- bath cubes3K/yr
- water activated light up cubes3K/yr
- glo pals light up cubes4K/yr
What reviews say buyers love and hate about Water Activated Bath Toys
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Colorful and fun”
“Bright lights”
“Awesome quality”
“Great waterproof toy”
“As shown”
What buyers complain about
76% of reviews“Didnt Last”
“one never worked”
“Poor Battery Life”
“Light not really bright”
“Very pricey for what it is”
Water Activated Bath Toys return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Water Activated Bath Toys questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
