Water Activated Bath Toys

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -45.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months

122K

Growth, 90 days vs prior 90

-45.4%

Conversion, latest week

4.2%

Market size, estimated

$101Ka year

Peak month

December10.4× the quietest month

Top search term

glo pals light up bath toys24K searches a year

Listings sell for $19.89 on average, from $10.04 to $39.41. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $19.89 that is $5K to $10K a year per listing.

Average price

$19.89inside the $15 to $100 sweet spot

Price range

$10.04–$39.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

1.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #1,253 within Bath Toys. It carries 789 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#1,253in Bath Toys

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

789per listing

Listings tracked

22

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

41 months