washable paint for toddlers 1-3
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$17.87avg listing price — sweet spot $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Good$5.49–$34.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,869avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$112K$112K/yr · 77K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, washable paint for toddlers 1-3 is a $112K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
washable paint for toddlers 1-3 market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $107K–$143K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
47
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
10%
- Crayola40%
- The Mega Deals21%
- ABEIER16%
- Cra-Z-Art5%
- Shuttle Art5%
- TBC The Best Crafts2%
- Open — no brand owns it (6 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 61 weeks — +5.9% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 16.1×
Top washable paint for toddlers 1-3 search terms
- washable paint for toddlers 1-348K/yr
- paint for toddlers 1-317K/yr
- toddler safe paint6K/yr
- crayola pumpkin paint3K/yr
- crayola pumpkin painting kit4K/yr
Top washable paint for toddlers 1-3 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Washable Kids Paint (6ct) School Supplies Painting Set for Kids Spring Crafts Art Teacher Gifts for Toddlers Ages 3+
Crayola$5.494.7★7,655 rev
ABEIER Washable Finger Paint for Toddlers 1-3 12 Non-Toxic Colors
ABEIER$13.164.7★1,554 rev
Kids Painting Set 10 Count Washable Finger Paints for Toddlers Gift Bundle
The Mega Deals$27.514.7★470 rev
![Crayola Washable Finger Paints (6ct) Teacher Classroom Must Haves Toddler Paint Set Nontoxic Finger Paint for Kids Arts & Crafts Supplies for Toddlers [Amazon Exclusive]](https://m.media-amazon.com/images/I/51BwKeRZEBL.jpg)
Crayola Washable Finger Paints (6ct) Teacher Classroom Must Haves Toddler Paint Set Nontoxic Finger Paint for Kids Arts & Crafts Supplies for Toddlers [Amazon Exclusive]
Crayola$17.354.8★8,077 rev
Kids Painting Set Washable Paint for Kids & Paint Cups Toddler Gift Bundle
The Mega Deals$17.854.6★445 rev
Newest
by launch date
Kids Painting Set Washable Paint for Toddlers Paint Sponges Gift Bundle
The Mega Deals$13.3444 rev
TMOL Washable Paint for Kids 10 Colors (2 fl oz) 40 Pcs Non-Toxic Finger Paint Kit with Brushes Sponge Smock Toddler Art Supplies for Painting Craft & School Projects
TMOL$18.26183 rev
Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8-Pack
Colorations$34.221,161 rev
Honeysticks Non Toxic Finger Paint (6 Bright Colors) Washable from Skin Safe Finger Painting for Toddlers Kids Ages 1-3 2-4 3-5 Perfect First Paint for Little Artists Age 1+ Water Based Eco
Honeysticks$29.57393 rev
ABEIER Washable Finger Paint for Toddlers Safe Non-Toxic 12 x 2oz Vibrant Colors Baby Safe Paint for Hand and Feet Mess Free Art Supplies for Kids Preschool Learning Gifts Ages 1-3 4 5 6+
ABEIER$19.441,554 rev
Trending
90-day click momentum
Shuttle Art Washable Finger Paint Set 53 PCS with 14 Colors (2 fl oz) Paint Brushes Sponge Palette Non-Toxic Finger Painting for Toddlers
Shuttle Art$25.164.7★
Kids Painting Set Washable Paint for Toddlers Paint Sponges Gift Bundle
The Mega Deals$13.344.5★
Kids Painting Set 10 Count Washable Finger Paints for Toddlers Gift Bundle
The Mega Deals$27.514.7★
Kids Painting Set Washable Paint for Kids & Paint Cups Toddler Gift Bundle
The Mega Deals$17.854.6★
ABEIER Washable Finger Paint for Toddlers Safe Non-Toxic 12 x 2oz Vibrant Colors Baby Safe Paint for Hand and Feet Mess Free Art Supplies for Kids Preschool Learning Gifts Ages 1-3 4 5 6+
ABEIER$19.444.7★
What buyers say about washable paint for toddlers 1-3
What buyers praise and complain about, mined from review topics.What buyers love
“bold colors”
“Easy Clean Up”
“They are completely washable”
“Quality and safe product that I trust for my child to use”
“Fun time”
“Good for the money”
“Easy to use”
“it was easy to paint on”
“Exactly what I was looking for”
“Great size”
What buyers complain about
“Missing color”
“Chemical smell”
“this paint is awful”
“Poor quality and inaccurate description/pictures”
“NOT Washable”
“The tubes are smaller than I thought”
“Three bottles leaked”
“It stained the walls as well as clothes”
“It is pretty thick”
“It will be hard to get it all out”
Top return reasons
Common questions
- Is washable paint for toddlers 1-3 profitable to sell on Amazon United States?
- The niche generates $112K/yr across 21 tracked products. 90-day search growth is +5.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the washable paint for toddlers 1-3 niche?
- 12 brands and 47 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in washable paint for toddlers 1-3?
- Top complaints mined from reviews: Color, Smell, Paint Quality. The return rate is 0.9%.
- When does demand for washable paint for toddlers 1-3 peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 16.1× the quietest.
- What does it cost to enter the washable paint for toddlers 1-3 niche?
- Listings span $5.49–$34.22; the average listing price is $17.87 (sweet spot $15–$100). The average incumbent carries 2,869 reviews — the moat a new listing must climb.