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Washable Paint for Toddlers 1-3

strong incumbent ratings (4.7★) — Washable Paint for Toddlers 1-3 doesn't clear our bar today.

Flapen Score

47
Skip it

Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46

Market size 27Growth 32Conversion 80Competition 43Returns 96Price range 67Avg price 82Brand share 29Review moat 36Quality gap 22
This niche Category average · 3,143 niches

Is Washable Paint for Toddlers 1-3 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Washable Paint for Toddlers 1-3 is a $112K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 47/100.

Washable Paint for Toddlers 1-3: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +5.9% over the last 90 days and 8.2% of searches end in a purchase.

$112K

revenue / yr

Units sold / yr8K
Search volume / yr+5.9%77K
Conversion rate8.2%
Avg price$17.87

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers12 · 47
Top-5 product click share59%
Open market13%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement90%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews2,869

Top Washable Paint for Toddlers 1-3 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

$0$11K$22K$34K$45K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

47

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

10%

  • Crayola40%
  • The Mega Deals21%
  • ABEIER16%
  • Cra-Z-Art5%
  • Shuttle Art5%
  • TBC The Best Crafts2%
  • Open — no brand owns it (6 brands, 10%)

Washable Paint for Toddlers 1-3 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR8.2%Products21Brands12Top 5 Brands87%OOS Rate0.0%Rating4.7★Reviews2,869Avg BSR#21
15K10KPrime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 16.1×

Top Washable Paint for Toddlers 1-3 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • washable paint for toddlers 1-348K/yr
  • paint for toddlers 1-317K/yr
  • toddler safe paint6K/yr
  • crayola pumpkin paint3K/yr
  • crayola pumpkin painting kit4K/yr

What reviews say buyers love and hate about Washable Paint for Toddlers 1-3

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Color15%

bold colors

Ease Of Cleaning14%

Easy Clean Up

Washability8%

They are completely washable

Quality-Overall8%

Quality and safe product that I trust for my child to use

Fun/Entertainment Experience7%

Fun time

What buyers complain about

67% of reviews
Color14%

Missing color

Smell12%

Chemical smell

Paint Quality9%

this paint is awful

Quality-Overall8%

Poor quality and inaccurate description/pictures

Ease Of Cleaning7%

NOT Washable

Washable Paint for Toddlers 1-3 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

36%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Paint Quality
23%
2Value For Money
19%
3Size-Overall
12%
4Advertised Vs Actual Product
12%
5Color
8%

Common Washable Paint for Toddlers 1-3 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Washable Paint for Toddlers 1-3 47/100 on Amazon United States — Skip it. The niche generates $112K/yr across 21 tracked products. Search demand moved +5.9% over the last 90 days.
Search demand for Washable Paint for Toddlers 1-3 on Amazon United States peaks in Aug–Sep–Oct–Nov, where the busiest month runs 16.1× the quietest.