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Washable Paint for Toddlers 1-3

Fail

The products selling today already average 4.7★, so Washable Paint for Toddlers 1-3 is a Fail.

Flapen Score
47
47 / 100
Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46
Market size
$112K/yr77K searches / yr
90-day growth
+5.9%search demand this quarter
Competition
59%top-5 click share · 12 brands · 47 sellers

Flapen Score

Washable Paint for Toddlers 1-3 against its category

The dotted line is the Toys & Games average. Past it, Washable Paint for Toddlers 1-3 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Washable Paint for Toddlers 1-3 market on Amazon at a glance

Shoppers on Amazon United States searched for Washable Paint for Toddlers 1-3 77K times last year and spent an estimated $112K. The top 5 brands take 87% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
8.2%
Market size, estimated
$112Ka year
Peak month
November16.1× the quietest month
Top search term
washable paint for toddlers 1-348K searches a year

02 · Price

A sale here is worth $17.87.

Listings sell for $17.87 on average, from $5.49 to $34.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $17.87 that is $4K to $9K a year per listing.

Average price
$17.87inside the $15 to $100 sweet spot
Price range
$5.49–$34.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Drawing & Painting Supplies. It carries 2,869 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Drawing & Painting Supplies
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
2,869per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Washable Paint for Toddlers 1-3 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$22K$34K$45K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

47

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

10%

  • Crayola40%
  • The Mega Deals21%
  • ABEIER16%
  • Cra-Z-Art5%
  • Shuttle Art5%
  • TBC The Best Crafts2%
  • Open — no brand owns it (6 brands, 10%)

Demand

Washable Paint for Toddlers 1-3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 16.1×

Search terms

Top Washable Paint for Toddlers 1-3 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • washable paint for toddlers 1-348K/yr
  • paint for toddlers 1-317K/yr
  • toddler safe paint6K/yr
  • crayola pumpkin paint3K/yr
  • crayola pumpkin painting kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Washable Paint for Toddlers 1-3

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Color”
14%of negative reviews mention “Color”
0.9%of orders come back
“Missing color”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Washable Paint for Toddlers 1-3 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data