washable crayons
Skip itA deep review moat (6,769 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Market size
Good$329K$329K/yr · 332K searches
Avg price
Good$12.24avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay$1.68–$24.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,769.38avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, washable crayons is a $329K/yr Amazon United States market (332K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
washable crayons market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- $367K–$490K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
134
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
9%
- Crayola49%
- Cra-Z-Art15%
- JUPITEARTH13%
- TinyGeeks7%
- ZENO4%
- Lebze4%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 70 weeks — +0.9% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 29.6×
Top washable crayons search terms
- washable crayons131K/yr
- washable crayons for toddlers 1-350K/yr
- washables crayons27K/yr
- crayons washable17K/yr
- crayola washable crayons23K/yr
- washable crayons for kids13K/yr
- crayolas lavables para nios6K/yr
- crayones lavables para nios6K/yr
- washable crayons for toddlers10K/yr
- toddler crayons washable6K/yr
Top washable crayons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Washable Crayons Large Size 8 Colors Pack of 1
Crayola$7.014.8★11,294 rev
Cra-Z-Art Washable Crayons 24 Count for Kids Back to School Supply List Essential
Cra-Z-Art$1.684.6★4,689 rev
![Crayola Washable Crayons for Kids - 64ct (2 Boxes) Classroom Must Haves Teacher School Supplies Essentials Bulk Crayons for Toddlers [Amazon Exclusive]](https://m.media-amazon.com/images/I/51p2OlX9RvL.jpg)
Crayola Washable Crayons for Kids - 64ct (2 Boxes) Classroom Must Haves Teacher School Supplies Essentials Bulk Crayons for Toddlers [Amazon Exclusive]
Crayola$19.604.8★5,854 rev
Crayola Large Washable Crayons 16 Pack - 2 Packs
Crayola$11.384.6★628 rev
TinyGeeks Jumbo Crayons (18 Colors) Non-Toxic Washable Crayons for Toddlers and Kids (Ages 1-8) Easy-to-Hold - Ideal for Travel Art and Learning
TinyGeeks$9.104.7★1,420 rev
Newest
by launch date
Jar Melo Jumbo Crayons for Toddlers 12 Colors TwistJoy Crayon Non Toxic Washable Easy to Hold Large Crayons Gift for Boys and Girls Back to School
Jar Melo$18.20774 rev
24 Colors Jumbo Crayons for Toddlers 1-3 Non-Toxic Washable Crayon for Kids Ages 4-8 Easy to Hold and Unbreakable Big Toddler Crayons for Toddler Coloring.Best Gift for Holiday Travel and Art
FUMILE$9.72265 rev
Jumbo Crayons For Toddlers 1-3 - 16pc Toddler Crayons For Kids Ages 4-8 1-3 2-4 - With Printed & PDF Crayon Color Sheets - Non Toxic Washable Large & Easy To Grip - Toddler Coloring Art Supplies
Momo & Nashi$14.441,294 rev
16 Colors Jumbo Crayons for Toddlers Washable Easy to Hold Large Crayons for Kids Ages 4-8 Non-Toxic Crayon for School Art Supplies Classroom Must Haves Birthday Easter Gifts for Boys Girls
Officygnet$14.90338 rev
JUPITEARTH 12 Colors Twist Crayons for Toddlers 1-3 Non-Toxic Washable
JUPITEARTH$12.26684 rev
Trending
90-day click momentum
Crayola Ultra-Clean Washable Crayons (526916) 16 Colors
Crayola$8.264.7★
Cra-Z-Art Washable Crayons 24 Count for Kids Back to School Supply List Essential
Cra-Z-Art$1.684.6★
Crayola Washable Crayons Large Size 8 Colors Pack of 1
Crayola$7.014.8★
JUPITEARTH 12 Colors Twist Crayons for Toddlers 1-3 Non-Toxic Washable
JUPITEARTH$12.264.4★
JUPITEARTH 12 Color Twist Crayons for Toddlers 1-3 and Kids 4-8 Non-Toxic Washable Crayons 2-4 Ultra-Silky Easy-Grip Art Supplies Ideal Coloring Gift for Boys and Girls
JUPITEARTH$12.844.5★
What buyers say about washable crayons
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing color”
“Excellent product”
“Easy to hold”
“They dont break easily”
“Very pleased with the size of these”
“Fortunately these crayons clean up easily”
“so SOFT”
“Fun to use”
“well worth it”
“Exactly what I wanted”
What buyers complain about
“all the colors came out very pale”
“Dont last”
“Boxes are not good quality”
“Size seems small”
“I see why these are cheaper”
“all the colors BARELY show up on coloring book pages”
“Smudges and smears”
“Stains everything”
“Very messy”
“Looks used”
Top return reasons
Common questions
- Is washable crayons profitable to sell on Amazon United States?
- The niche generates $329K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the washable crayons niche?
- 11 brands and 134 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in washable crayons?
- Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 0.8%.
- When does demand for washable crayons peak?
- Demand peaks in Mar; the busiest month runs 29.6× the quietest.
- What does it cost to enter the washable crayons niche?
- Listings span $1.68–$24.88; the average listing price is $12.24 (sweet spot $15–$100). The average incumbent carries 6,769 reviews — the moat a new listing must climb.