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Wand Making Kit

Maybe

An estimated 1.5% of orders come back. But demand is soft, at -13.6% this quarter, so Wand Making Kit is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 46
Market size
$86K/yr105K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
31%top-5 click share · 26 brands · 79 sellers

Flapen Score

Wand Making Kit against its category

The dotted line is the Toys & Games average. Past it, Wand Making Kit is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wand Making Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Wand Making Kit 105K times last year and spent an estimated $86K. The top 5 brands take 67% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
4.8%
Market size, estimated
$86Ka year
Top search term
wand making kit16K searches a year

02 · Price

A sale here is worth $17.08.

Listings sell for $17.08 on average, from $6.84 to $33.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $17.08 that is $0 to $2K a year per listing.

Average price
$17.08inside the $15 to $100 sweet spot
Price range
$6.84–$33.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #431 within Craft Kits. It carries 1,473 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
98%
Out of stock, average day
0.4%
Average rank
#431in Craft Kits
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,473per listing
Listings tracked
64

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Wand Making Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

26 rising

Sellers

79

Top-5 brand share

67%

Top 20: 96%

Top-5 click share

31%

Top 20: 66%

Open market

28%

  • Brand 138%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Wand Making Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 2.4× · 7 of 12 months tracked

Search terms

Top Wand Making Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wand making kit16K/yr
  • melissa and doug created by me16K/yr
  • melissa and doug paint11K/yr
  • wand making kit for party5K/yr
  • make your own wand6K/yr
  • wand craft4K/yr
  • wand decorating kit for party5K/yr
  • princess wand craft4K/yr
  • wand kit4K/yr
  • melissa and doug craft kits10K/yr

Reviews and returns

What reviews say buyers love and hate about Wand Making Kit

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Fun/Entertainment Experience”
19%of negative reviews mention “Adhesion/Stickiness”
1.5%of orders come back
“Very poor adhesive”
A buyer, on “Adhesion/Stickiness”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wand Making Kit questions

Answered from the same tracked data.