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Wand Holder

Maybe

The top 5 brands take only 46% of clicks. But demand is soft, at -2.6% this quarter, so Wand Holder is a Maybe.

Flapen Score
56
56 / 100
Top 13% of 3,143 Toys & Games niches · +10 vs the category median of 46
Market size
$157K/yr268K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
35%top-5 click share · 29 brands · 37 sellers

Flapen Score

Wand Holder against its category

The dotted line is the Toys & Games average. Past it, Wand Holder is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wand Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Wand Holder 268K times last year and spent an estimated $157K. The top 5 brands take 46% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $157K a year.

Searches, last 12 months
268K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
3.0%
Market size, estimated
$157Ka year
Peak month
December1.8× the quietest month
Top search term
wand holder51K searches a year

02 · Price

A sale here is worth $19.50.

Listings sell for $19.50 on average, from $5.63 to $61.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $19.50 that is $2K to $5K a year per listing.

Average price
$19.50inside the $15 to $100 sweet spot
Price range
$5.63–$61.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #304 within Collectible Display & Storage. It carries 321 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#304in Collectible Display & Storage
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
321per listing
Listings tracked
41

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Wand Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

37

Top-5 brand share

46%

Top 20: 93%

Top-5 click share

35%

Top 20: 83%

Open market

49%

  • Brand 114%
  • Brand 211%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Wand Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Wand Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wand holder51K/yr
  • harry potter wand holder42K/yr
  • harry potter wand stand35K/yr
  • wand stand33K/yr
  • wand holder harry potter23K/yr
  • wand display20K/yr
  • harry potter wand display11K/yr
  • wand display stand14K/yr
  • wand holder wall mount6K/yr
  • magic wand holder5K/yr

Reviews and returns

What reviews say buyers love and hate about Wand Holder

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
2.1%of orders come back
“It's small,”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wand Holder questions

Answered from the same tracked data.