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Vulpix Plush

brand-locked demand (top 5 brands take 96% of clicks) — Vulpix Plush doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46

Market size 14Growth 23Conversion 18Competition 70Returns 82Price range 61Avg price 95Brand share 10Review moat 83Quality gap 28
This niche Category average · 3,143 niches

Is Vulpix Plush profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Vulpix Plush is a $58K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Vulpix Plush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.2% over the last 90 days and 1.4% of searches end in a purchase.

$58K

revenue / yr

Units sold / yr3K
Search volume / yr-3.2%131K
Conversion rate1.4%
Avg price$30.61

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers8 · 240
Top-5 product click share43%
Open market4%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 41 products

Sponsored placement49%
New entrants (1y)7· 1 succeeded
Avg rating4.6★
Avg reviews337

Top Vulpix Plush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$5K$7K$9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

240

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

43%

Top 20: 80%

Open market

3%

  • Pokémon77%
  • Sanei11%
  • Funko5%
  • Loungefly3%
  • SnowStoppers2%
  • ASICS1%
  • Open — no brand owns it (2 brands, 3%)

Vulpix Plush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume131KCVR1.4%Products41Brands8Top 5 Brands96%OOS Rate7.1%Rating4.6★Reviews337Avg BSR#13,625
5K4KHoliday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Top Vulpix Plush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vulpix38K/yr
  • vulpix plush25K/yr
  • alolan vulpix17K/yr
  • ninetales14K/yr
  • ninetales plush11K/yr
  • ninetales pokemon card8K/yr
  • vulpix pokemon card6K/yr
  • alolan vulpix plush9K/yr
  • ninetails4K/yr

What reviews say buyers love and hate about Vulpix Plush

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall17%

seems well balanced thank you

Advertised Vs Actual Product15%

Excellent, as expected

Collectibles14%

Good card

Soft Feel7%

Cute and soft and no toe beans

Size-Overall6%

Prefect size

What buyers complain about

80% of reviews
Size-Overall44%

Bigger than I thought they would be

Value For Money11%

Insane they 35 dollars for something that is so small

Gifting Purpose6%

Was supposed to be a gift

Ease Of Cleaning3%

The toy itself was dirty

Feet Fit3%

Made to be wide

Vulpix Plush return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
37%
2Feet Fit
17%
3Value For Money
8%
4Width
6%
5Product Condition
3%

Common Vulpix Plush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vulpix Plush 42/100 on Amazon United States — Skip it. The niche generates $58K/yr across 41 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved -3.2% over the last 90 days.
Search demand for Vulpix Plush on Amazon United States peaks in Dec, where the busiest month runs 2.1× the quietest.