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vulpix plush

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 23Conversion 18Competition 70Returns 82Price range 61Avg price 95Brand share 10Review moat 83Quality gap 28

Avg price

Incredible$30.61

avg listing price — sweet spot $15–$100

Review moat

Great337.41

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Good$1.85–$140.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.2%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$58K

$58K/yr · 131K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, vulpix plush is a $58K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

vulpix plush market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$77K–$92K
units × avg price
Conversion rate
1.4%
Avg BSR
#13,625
Page quality
0%
Prime
56%
Sponsored
49%
Out of stock
7.1%
Avg brand age
36 months
Avg seller age
151 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

240

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

43%

Top 20: 80%

Open market

3%

  • Pokémon77%
  • Sanei11%
  • Funko5%
  • Loungefly3%
  • SnowStoppers2%
  • ASICS1%
  • Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -3.2% search growth over the last 90 days.
5K4KHoliday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Top vulpix plush search terms

  • vulpix38K/yr
  • vulpix plush25K/yr
  • alolan vulpix17K/yr
  • ninetales14K/yr
  • ninetales plush11K/yr
  • ninetales pokemon card8K/yr
  • vulpix pokemon card6K/yr
  • alolan vulpix plush9K/yr
  • ninetails4K/yr
All search terms

Top vulpix plush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$5K12%$7K16%$9K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about vulpix plush

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“seems well balanced thank you”

Advertised Vs Actual Product15%

“Excellent, as expected”

Collectibles14%

“Good card”

Soft Feel7%

“Cute and soft and no toe beans”

Size-Overall6%

“Prefect size”

Durability6%

“durable”

Fun/Entertainment Experience5%

“So fun”

Design-Overall4%

“Love the design and quality”

Value For Money3%

“Good value for what it costs”

Exercise/Sports Suitability2%

“I love these shoes by far my most favorite when it comes to doing any kind of cardio workout”

What buyers complain about

Size-Overall44%

“Bigger than I thought they would be”

Value For Money11%

“Insane they 35 dollars for something that is so small”

Gifting Purpose6%

“Was supposed to be a gift”

Ease Of Cleaning3%

“The toy itself was dirty”

Feet Fit3%

“Made to be wide”

Product Condition3%

“The product I received was not new”

Design-Overall3%

“Design washed away”

Print Quality3%

“Print faded after one wash”

Color3%

“Will continue to buy just wish they had more colors”

Top return reasons

Size-Overall37%
Feet Fit17%
Value For Money8%
Width6%
Product Condition3%
Advertised Vs Actual Product3%
Scratch Resistance2%
Comfort-Overall2%
Cushion2%
Pain Relief-Overall2%

Common questions

Is vulpix plush profitable to sell on Amazon United States?
The niche generates $58K/yr across 41 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (42/100).
How competitive is the vulpix plush niche?
8 brands and 240 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in vulpix plush?
Top complaints mined from reviews: Size-Overall, Value For Money, Gifting Purpose. The return rate is 1.6%.
When does demand for vulpix plush peak?
Demand peaks in Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the vulpix plush niche?
Listings span $1.85–$140.14; the average listing price is $30.61 (sweet spot $15–$100). The average incumbent carries 337 reviews — the moat a new listing must climb.