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Velvet Coloring Posters

Fail

Demand is soft, at -13.3% this quarter, so Velvet Coloring Posters is a Fail.

Flapen Score
49
49 / 100
Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46
Market size
$140K/yr283K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
39%top-5 click share · 11 brands · 16 sellers

Flapen Score

Velvet Coloring Posters against its category

The dotted line is the Toys & Games average. Past it, Velvet Coloring Posters is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Velvet Coloring Posters market on Amazon at a glance

Shoppers on Amazon United States searched for Velvet Coloring Posters 283K times last year and spent an estimated $140K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
3.0%
Market size, estimated
$140Ka year
Peak month
December2.2× the quietest month
Top search term
velvet coloring posters55K searches a year

02 · Price

A sale here is worth $16.43.

Listings sell for $16.43 on average, from $8.09 to $41.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $16.43 that is $4K to $8K a year per listing.

Average price
$16.43inside the $15 to $100 sweet spot
Price range
$8.09–$41.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #1,073 within Craft Kits. It carries 332 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#1,073in Craft Kits
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
332per listing
Listings tracked
36

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Velvet Coloring Posters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

11 rising

Sellers

16

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

39%

Top 20: 82%

Open market

8%

  • Brand 149%
  • Brand 227%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (5 brands, 8%)

Demand

Velvet Coloring Posters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Velvet Coloring Posters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • velvet coloring posters55K/yr
  • fuzzy posters25K/yr
  • velvet coloring pages23K/yr
  • fuzzy posters to color for adults19K/yr
  • velvet art16K/yr
  • fuzzy coloring posters17K/yr
  • felt coloring pages for kids17K/yr
  • felt coloring pages9K/yr
  • velvet coloring11K/yr
  • velvet coloring posters for adults13K/yr

Reviews and returns

What reviews say buyers love and hate about Velvet Coloring Posters

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Color”
13%of negative reviews mention “Color”
0.6%of orders come back
“If they color outside of the lines it doesn't show up on the black”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Velvet Coloring Posters questions

Answered from the same tracked data.