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Vecna

Fail

Demand is soft, at -69.4% this quarter, so Vecna is a Fail.

Flapen Score
45
45 / 100
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Market size
$116K/yr172K searches / yr
90-day growth
-69.4%search demand this quarter
Competition
38%top-5 click share · 9 brands · 251 sellers

Flapen Score

Vecna against its category

The dotted line is the Toys & Games average. Past it, Vecna is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vecna market on Amazon at a glance

Shoppers on Amazon United States searched for Vecna 172K times last year and spent an estimated $116K. The top 5 brands take 95% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -69.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
-69.4%
Conversion, latest week
2.1%
Market size, estimated
$116Ka year
Top search term
demogorgon funko pop54K searches a year

02 · Price

A sale here is worth $31.98.

Listings sell for $31.98 on average, from $12.39 to $77.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $31.98 that is $0 to $3K a year per listing.

Average price
$31.98inside the $15 to $100 sweet spot
Price range
$12.39–$77.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #4,043 within Statues, Bobbleheads & Busts. It carries 373 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
73%
Out of stock, average day
7.5%
Average rank
#4,043in Statues, Bobbleheads & Busts
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
373per listing
Listings tracked
37

04 · Newcomers

8 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
8Amazon's first-year sales bar
Average brand age
25 months

Products

Top Vecna products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

9 rising

Sellers

251

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

38%

Top 20: 83%

Open market

3%

  • Brand 162%
  • Brand 223%
  • Brand 35%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 3%)

Demand

Vecna search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 17.0× · 7 of 12 months tracked

Search terms

Top Vecna search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • demogorgon funko pop54K/yr
  • vecna funko pop41K/yr
  • stranger things funko pop demogorgon22K/yr
  • funko pop demogorgon11K/yr
  • stranger things funko pop vecna10K/yr
  • funko pop stranger things demogorgon8K/yr
  • funko pop vecna6K/yr
  • demogorgon funko8K/yr
  • vecna funko4K/yr
  • funko demogorgon4K/yr

Reviews and returns

What reviews say buyers love and hate about Vecna

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Absolutely huge”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vecna questions

Answered from the same tracked data.