vecna
Skip itSoft demand (-69.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$31.98avg listing price — sweet spot $15–$100
Price range
Great$12.39–$77.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great372.78avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Market size
Okay$116K$116K/yr · 172K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-69.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, vecna is a $116K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
vecna market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $96K–$128K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #4,043
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 41%
- Out of stock
- 7.5%
- Avg brand age
- 25 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
9 rising
Sellers
251
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
38%
Top 20: 83%
Open market
3%
- Funko62%
- POP23%
- mcuaeddu5%
- ANIUNITUME2%
- Jazwares2%
- unicorn warrior2%
- Open — no brand owns it (3 brands, 3%)
Demand
Weekly Amazon search volume, last 30 weeks — -69.4% search growth over the last 90 days.Top vecna search terms
- demogorgon funko pop54K/yr
- vecna funko pop41K/yr
- stranger things funko pop demogorgon22K/yr
- funko pop demogorgon11K/yr
- stranger things funko pop vecna10K/yr
- funko pop stranger things demogorgon8K/yr
- funko pop vecna6K/yr
- demogorgon funko8K/yr
- vecna funko4K/yr
- funko demogorgon4K/yr
Top vecna products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Pop! Television: Stranger Things - Vecna - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko$17.214.9★254 rev
Funko POP! Television: Stranger Things - Demogorgon (Styles May Vary) Multicolor
Funko$24.004.7★4,893 rev
POP Stranger Things - Demogorgon (Open Mouth Version) Funko Vinyl Figure (Bundled with Compatible Box Protector Case) Multicolored 3.75 inches
POP$41.284.8★88 rev
POP TV: Stranger Things - Vecna #1806 (Season 5) Funko Vinyl Figure (Bundled with Compatible Box Protector Case) 3.75 inches
POP$30.524.9★20 rev
Pop! Premium: Stranger Things - Demogorgon (On Fire) - Vinyl Collectible Figure - Gift Idea - Official Merchandise - Toys for Children and Adults
Funko$38.724.6★27 rev
Newest
by launch date
mcuaeddu Demogorgon Onesie Halloween Costume Costume Warm Long Sleeve Costume (3-4 Years)
mcuaeddu$35.60174 rev
mcuaeddu Demogorgon Onesie Halloween Costume Costume Warm Long Sleeve Costume (8-10 Years)
mcuaeddu$36.31174 rev
unicorn warrior Unisex Adults Demogorgon Onesie Pajamas Hooded Jumpsuit Costume Loungewear Black
unicorn warrior$29.26123 rev
POP Funko TV: Stranger Things - Vecna (Season 5) Vinyl Figure Bundled with Compatible Box Protector Case Multicolor 3.75 Inches
POP$39.047 rev
ANIUNITUME Demogorgon Onesie Adult Jumpsuit One Piece Pajamas for Women (6 Years) Multicolor
ANIUNITUME$28.0049 rev
Trending
90-day click momentumunicorn warrior Unisex Adults Demogorgon Onesie Pajamas Hooded Jumpsuit Costume Loungewear Black
unicorn warrior$29.264.6★
mcuaeddu Demogorgon Onesie Halloween Costume Costume Warm Long Sleeve Costume (3-4 Years)
mcuaeddu$35.604.5★
mcuaeddu Demogorgon Onesie Halloween Costume Costume Warm Long Sleeve Costume (8-10 Years)
mcuaeddu$36.314.5★
ANIUNITUME Demogorgon Onesie Adult Jumpsuit One Piece Pajamas for Women (6 Years) Multicolor
ANIUNITUME$28.004.0★
POP Funko TV: Stranger Things - Vecna (Season 5) Vinyl Figure Bundled with Compatible Box Protector Case Multicolor 3.75 Inches
POP$39.044.4★
What buyers say about vecna
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Christmas gift”
“Great addition to my collection”
“As described”
“Well worth it”
“So soft and easy to throw in the wash”
“fun to play with”
“Fit perfectly”
“A very high-quality model, the material is pleasant to the touch and odorless”
“Its lose and comfortable”
What buyers complain about
“Absolutely huge”
“nowhere in listing shows used condition”
“Pricey”
“I understand the material isnt very thick”
“And some annoying sound not even a demo roar like in video”
“after opening it i was very displeased with the quality of the actual product box”
“the inside is more like a flannel material”
“It's not as soft because it is on the standing position”
“Charging port broke instantly”
“Looks a bit off from the image”
Top return reasons
Common questions
- Is vecna profitable to sell on Amazon United States?
- The niche generates $116K/yr across 37 tracked products. 8 of 16 products launched in the last 360 days are still selling. 90-day search growth is -69.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the vecna niche?
- 9 brands and 251 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in vecna?
- Top complaints mined from reviews: Size-Overall, Product Condition, Value For Money. The return rate is 0.9%.
- What does it cost to enter the vecna niche?
- Listings span $12.39–$77.78; the average listing price is $31.98 (sweet spot $15–$100). The average incumbent carries 373 reviews — the moat a new listing must climb.