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Valentines Rubber Ducks

Fail

Demand is soft, at -96.2% this quarter, so Valentines Rubber Ducks is a Fail.

Flapen Score
38
38 / 100
Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 46
Market size
$28K/yr240K searches / yr
90-day growth
-96.2%search demand this quarter
Competition
51%top-5 click share · 13 brands · 16 sellers

Flapen Score

Valentines Rubber Ducks against its category

The dotted line is the Toys & Games average. Past it, Valentines Rubber Ducks is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Rubber Ducks market on Amazon at a glance

Shoppers on Amazon United States searched for Valentines Rubber Ducks 240K times last year and spent an estimated $28K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Feb. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -96.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
-96.2%
Conversion, latest week
0.8%
Market size, estimated
$28Ka year
Peak month
February140.0× the quietest month
Top search term
valentines ducks30K searches a year

02 · Price

A sale here is worth $14.92.

Listings sell for $14.92 on average, from $6.86 to $19.94. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $14.92 that is $1K to $4K a year per listing.

Average price
$14.92under the $15 to $100 sweet spot
Price range
$6.86–$19.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.9% of listings are out of stock. The average listing ranks #2,556 within Bath Toys. It carries 160 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
28.9%
Average rank
#2,556in Bath Toys
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
160per listing
Listings tracked
15

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Valentines Rubber Ducks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

16

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

37%

  • Brand 114%
  • Brand 214%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 67%

Demand

Valentines Rubber Ducks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 140.0×

Search terms

Top Valentines Rubber Ducks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • valentines ducks30K/yr
  • valentines day ducks18K/yr
  • valentine ducks33K/yr
  • valentine rubber ducks21K/yr
  • valentines rubber ducks21K/yr
  • valentines duck11K/yr
  • valentines day rubber ducks9K/yr
  • rubber duck valentine12K/yr
  • valentines ducks mini8K/yr
  • valentine ducks mini7K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Rubber Ducks

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Fun/Entertainment Experience”
18%of negative reviews mention “Shape/Style”
2.2%of orders come back
“Inappropriate duck styles for theme”
A buyer, on “Shape/Style”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Valentines Rubber Ducks questions

Answered from the same tracked data.