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Valentines Crafts for Kids

Fail

Demand is soft, at -98.2% this quarter, so Valentines Crafts for Kids is a Fail.

Flapen Score
34
34 / 100
Ranks 2,731 of 3,143 Toys & Games niches · −12 vs the category median of 46
Market size
$40K/yr1.2M searches / yr
90-day growth
-98.2%search demand this quarter
Competition
61%top-5 click share · 11 brands · 13 sellers

Flapen Score

Valentines Crafts for Kids against its category

The dotted line is the Toys & Games average. Past it, Valentines Crafts for Kids is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Crafts for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Valentines Crafts for Kids 1.2M times last year and spent an estimated $40K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Feb. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -98.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-98.2%
Conversion, latest week
0.2%
Market size, estimated
$40Ka year
Peak month
February342.8× the quietest month
Top search term
valentines day crafts121K searches a year

02 · Price

A sale here is worth $14.86.

Listings sell for $14.86 on average, from $4.09 to $24.57. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $14.86 that is $4K to $7K a year per listing.

Average price
$14.86under the $15 to $100 sweet spot
Price range
$4.09–$24.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #830 within Craft Kits. It carries 96 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
16.6%
Average rank
#830in Craft Kits
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
96per listing
Listings tracked
11

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Valentines Crafts for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

13

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

32%

  • Brand 117%
  • Brand 215%
  • Brand 311%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Valentines Crafts for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 342.8×

Search terms

Top Valentines Crafts for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • valentines day crafts121K/yr
  • valentines crafts123K/yr
  • valentines day crafts for kids113K/yr
  • valentines crafts for kids136K/yr
  • valentine crafts for kids114K/yr
  • valentines day craft64K/yr
  • valentine crafts84K/yr
  • valentines craft68K/yr
  • valentine craft67K/yr
  • valentine crafts for kids classroom23K/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Crafts for Kids

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Fun/Entertainment Experience”
33%of negative reviews mention “Assembly/Installation”
2.9%of orders come back
“It's a lot of assembling to do”
A buyer, on “Assembly/Installation”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Valentines Crafts for Kids questions

Answered from the same tracked data.