valentines crafts for kids
Skip itSoft demand (-98.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible96.36avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$14.86avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Okay$4.09–$24.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$40K$40K/yr · 1.2M searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-98.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, valentines crafts for kids is a $40K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 34/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
valentines crafts for kids market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- $594K–$743K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #830
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 16.6%
- Avg brand age
- 29 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
13
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
32%
- Fancy Land17%
- Landical15%
- Mibor11%
- Iconikal9%
- Ruicnte9%
- AUEKIV8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -98.2% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 342.8×
Top valentines crafts for kids search terms
- valentines day crafts121K/yr
- valentines crafts123K/yr
- valentines day crafts for kids113K/yr
- valentines crafts for kids136K/yr
- valentine crafts for kids114K/yr
- valentines day craft64K/yr
- valentine crafts84K/yr
- valentines craft68K/yr
- valentine craft67K/yr
- valentine crafts for kids classroom23K/yr
Top valentines crafts for kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fancy Land 24 Set Valentines Day Crafts for Kids Foam Flower Pot Valentines Day Gifts Decorations School Classroom Activity
Fancy Land$9.374.8★10 rev
Landical 564 Pcs Mothers Day Keychain Craft DIY Heart Bead Keychain Making Kit Adjustable Letter Bead Galentines Day Friendship Love Mom Gift Jewelry Accessories Valentine Party Favor(Sweet Color)
Landical$18.514.6★395 rev
Valentines Day Crafts for Kids - 361PCS DIY Heart Craft Set for School Gift 108 Hearts 50 Googly Eyes 60 Pom Poms 36 Wooden Beads Craft Supplies for Party Favor Decoration
Mibor$17.374.7★291 rev
Iconikal Valentines Day 48 Scratch Art Ornament Cards 24 Sticks
Iconikal$4.094.4★87 rev
Ruicnte Valentines Day Monster Crafts for Kids Classroom Activities
Ruicnte$19.104.4★15 rev
Newest
by launch dateRuicnte Valentines Day Monster Crafts for Kids Classroom Activities
Ruicnte$19.1015 rev
Fennoral 24 Pack Valentines Day Gifts for Kids Classroom Color Your Own Heart Monster Jigsaw Puzzles with Card DIY Coloring Valentines Day Craft Kit Art Activities Valentines Party Favor Supplies
Fennoral$24.5716 rev
Colorful Magic Color Scratch Valentine Scratch Art Hearts Ornaments Decorations Valentines Day Crafts for Kids Classroom Activities Gifts Exchange Party Favors Games
Sealmic$8.1121 rev
24Pcs Valentines Day Crafts Gifts Kits for Boys Girls & Adults Valentines Arts and Crafts DIY Puzzle with Chocolate Cake Heart Owl Jigsaw for Classroom Activities Party Favors Exchange Supplies
ERTIUANIO$17.3699 rev
AUEKIV 30 Sets Valentines Suncatchers Craft DIY Kit Heart Suncatcher Kit for Window Paint Art Suncatchers Valentines Day Heart Sun Catcher Supplies for Valentine Gift Exchange Activities
AUEKIV$15.8191 rev
Trending
90-day click momentumRuicnte Valentines Day Monster Crafts for Kids Classroom Activities
Ruicnte$19.104.4★
Fennoral 24 Pack Valentines Day Gifts for Kids Classroom Color Your Own Heart Monster Jigsaw Puzzles with Card DIY Coloring Valentines Day Craft Kit Art Activities Valentines Party Favor Supplies
Fennoral$24.574.8★
Colorful Magic Color Scratch Valentine Scratch Art Hearts Ornaments Decorations Valentines Day Crafts for Kids Classroom Activities Gifts Exchange Party Favors Games
Sealmic$8.114.2★
mufanyu 200 Pcs Valentines Day Crafts Gifts Set with 100 Heart Doilies 20 Foam Hearts 2 Bags Valentine Foam Stickers DIY Crafts Scrapbook Supplies 4 Colors
mufanyu$11.654.7★
Fancy Land 24 Set Valentines Day Crafts for Kids Foam Flower Pot Valentines Day Gifts Decorations School Classroom Activity
Fancy Land$9.374.8★
What buyers say about valentines crafts for kids
What buyers praise and complain about, mined from review topics.What buyers love
“Cute crafts for kids”
“Quick”
“Good variety”
“Good value”
“nice material”
“Creative”
“durable”
“Beautiful ribbon to hang them by, sticky back heart gems, etc”
“Awesome for v -day deco for homemade card”
“has lots of supplies”
What buyers complain about
“It's a lot of assembling to do”
“Scratch off not good”
“there is still a big portion that is sticky”
Top return reasons
Common questions
- Is valentines crafts for kids profitable to sell on Amazon United States?
- The niche generates $40K/yr across 11 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -98.2%. Flapen's verdict: Skip it (34/100).
- How competitive is the valentines crafts for kids niche?
- 11 brands and 13 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in valentines crafts for kids?
- Top complaints mined from reviews: Assembly/Installation, Scratch Resistance, Adhesion/Stickiness. The return rate is 2.9%.
- When does demand for valentines crafts for kids peak?
- Demand peaks in Jan–Feb; the busiest month runs 342.8× the quietest.
- What does it cost to enter the valentines crafts for kids niche?
- Listings span $4.09–$24.57; the average listing price is $14.86 (sweet spot $15–$100). The average incumbent carries 96 reviews — the moat a new listing must climb.