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Ursula Doll

Fail

Shoppers spend an estimated $19K a year here, so Ursula Doll is a Fail.

Flapen Score
40
40 / 100
Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46
Market size
$19K/yr39K searches / yr
90-day growth
+18.3%search demand this quarter
Competition
58%top-5 click share · 8 brands · 157 sellers

Flapen Score

Ursula Doll against its category

The dotted line is the Toys & Games average. Past it, Ursula Doll is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ursula Doll market on Amazon at a glance

Shoppers on Amazon United States searched for Ursula Doll 39K times last year and spent an estimated $19K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+18.3%
Conversion, latest week
1.8%
Market size, estimated
$19Ka year
Peak month
December2.0× the quietest month
Top search term
ursula doll20K searches a year

02 · Price

A sale here is worth $27.14.

Listings sell for $27.14 on average, from $4.73 to $142.04. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $27.14 that is $0 to $3K a year per listing.

Average price
$27.14inside the $15 to $100 sweet spot
Price range
$4.73–$142.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #2,885 within Dolls. It carries 527 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
76%
Out of stock, average day
4.3%
Average rank
#2,885in Dolls
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
527per listing
Listings tracked
25

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Ursula Doll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

157

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

4%

  • Brand 135%
  • Brand 225%
  • Brand 320%
  • Brand 48%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Ursula Doll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Ursula Doll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ursula doll20K/yr
  • ursula toy9K/yr
  • ursula plush4K/yr
  • ursula toys3K/yr
  • ursula barbie1K/yr
  • ursula barbie doll1K/yr
  • disney ursula doll652/yr
  • little mermaid ursula doll286/yr
  • disney the little mermaid ursula doll22/yr
  • ursula doll 202318/yr

Reviews and returns

What reviews say buyers love and hate about Ursula Doll

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Quite larger then the others plushys”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Ursula Doll questions

Answered from the same tracked data.