Is ursula doll profitable to sell on Amazon United States?

The niche generates $19K/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.3%. Flapen's verdict: Skip it (40/100).

How competitive is the ursula doll niche?

8 brands and 157 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in ursula doll?

Top complaints mined from reviews: Size-Overall, Fun/Entertainment Experience, Product Condition. The return rate is 1.7%.

When does demand for ursula doll peak?

Demand peaks in Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the ursula doll niche?

Listings span $4.73–$142.04; the average listing price is $27.14 (sweet spot $15–$100). The average incumbent carries 527 reviews — the moat a new listing must climb.

ursula doll

Skip it

A small market ($19K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$27.14

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Review moat

Good526.56

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.73–$142.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+18.3%

90-day search growth — must beat 0% to launch

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad$19K

$19K/yr · 39K searches

According to Flapen's Amazon United States niche tracking, ursula doll is a $19K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

ursula doll market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $27K–$34K; units × avg price
Conversion rate: 1.8%
Avg BSR: #2,885
Page quality: 0%
Prime: 76%
Sponsored: 28%
Out of stock: 4.3%
Avg brand age: 43 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

157

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

Disney Store35%
Mattel25%
Disney Princess20%
Disney8%
Just Play6%
Squishmallows3%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.0×

Open Trend

Top ursula doll search terms

ursula doll20K/yr +29.2%2.1% conv.
ursula toy9K/yr +3.6%3.1% conv.
ursula plush4K/yr +21.9%2.5% conv.
ursula toys3K/yr +3.3%1.5% conv.
ursula barbie1K/yr -13.2%3.6% conv.
ursula barbie doll1K/yr +19.6%2.7% conv.
disney ursula doll652/yr +50.4%0.5% conv.
little mermaid ursula doll286/yr -27.0%2.2% conv.
disney the little mermaid ursula doll22/yr +0.0%0.0% conv.
ursula doll 202318/yr -50.0%0.0% conv.

All search terms

Top ursula doll products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Disney Princess Villains Ursula Fashion Doll Accessories and Removable Clothes Disney Villains Toy for Kids 5 Years Old and Up

Disney Princess$14.784.8★1,397 rev

Disney Store Official Ursula Plush Doll from The Little Mermaid Vault Plush Collection - Detailed Sculpting Embroidered Features Faux Fur Satin Pendant Toys

Disney Store$19.224.8★35 rev

Mattel Disney The Little Mermaid Ursula Fashion Doll & Accessory Inspired by the Movie Collectible Toy

Mattel$20.074.8★860 rev

Disney Store Official Ariel Classic Doll Gift Set - Includes The Little Mermaid Ursula & King Triton Dolls Plus More - Disney Classic Dolls & Accessories Playset for Imaginative Play

Disney Store$83.655.0★7 rev

Disney Store Official The Little Mermaid Figure Set 8 Fully Sculpted Disney Figures Including Ariel Prince Eric Ursula & More in Double-Tiered Box with Scenic Backgrounds

Disney Store$29.094.7★887 rev

Newest

by launch date

Mattel Disney Princess Ariel Set of 4 Small Dolls Inspired by Movie

Mattel$17.7176 rev

9mo ago

Disney Villains Chibi in Motion 4-Pack Bag Charms with Mystery Figure

Bulls I Tys$11.626 rev

9mo ago

Disney Store Official Ariel Classic Doll Gift Set - Includes The Little Mermaid Ursula & King Triton Dolls Plus More - Disney Classic Dolls & Accessories Playset for Imaginative Play

Disney Store$83.657 rev

10mo ago

Funko Pop! Deluxe: Little Mermaid - Ursula - Stained Glass - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors and Display

Funko$18.8953 rev

1y ago

Disney Store Official The Little Mermaid Figure Set 8 Fully Sculpted Disney Figures Including Ariel Prince Eric Ursula & More in Double-Tiered Box with Scenic Backgrounds

Disney Store$29.09887 rev

1y ago

What buyers say about ursula doll

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Overall, its a high-quality, eye-catching set thats perfect for any Disney villain fan”

Value For Money21%

“great price”

Size-Overall8%

“Great size and quality”

Gifting Purpose6%

“She loved her gift”

Fun/Entertainment Experience5%

“Super cute and fun”

Brightness/Shine/Glow5%

“on top of that I got a really nice one that is shiny”

Collectibles5%

“Absolutely love for my collection”

Material Quality4%

“Good material and it looks great”

Efficiency4%

“Works well and hours of play after original use”

Color4%

“The colors are vivid”

What buyers complain about

Size-Overall19%

“Quite larger then the others plushys”

Fun/Entertainment Experience15%

“she isn't enjoying the toys as much as I'd hoped”

Product Condition13%

“Arrived Used”

Portability13%

“I wish it was posable”

Design-Overall7%

“Bad design”

Ease Of Use6%

“They are difficult to follow”

Instructions/User Manual/Troubleshooting6%

“The instructions are written horribly”

Grip4%

“it just falls off”

Strap/String Quality4%

“the string is too short to be able to slip it on”

Quality-Overall3%

“I expected a better quality product for the money”

Top return reasons

Size-Overall31%

Value For Money13%

Advertised Vs Actual Product10%

Functionality-Overall8%

Product Condition8%

Gifting Purpose6%

Defective Material/Parts6%

Audio Quality3%

Quality-Overall2%

Smell2%

Common questions

Is ursula doll profitable to sell on Amazon United States?: The niche generates $19K/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.3%. Flapen's verdict: Skip it (40/100).
How competitive is the ursula doll niche?: 8 brands and 157 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in ursula doll?: Top complaints mined from reviews: Size-Overall, Fun/Entertainment Experience, Product Condition. The return rate is 1.7%.
When does demand for ursula doll peak?: Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the ursula doll niche?: Listings span $4.73–$142.04; the average listing price is $27.14 (sweet spot $15–$100). The average incumbent carries 527 reviews — the moat a new listing must climb.