Ursula Doll
FailShoppers spend an estimated $19K a year here, so Ursula Doll is a Fail.
- Flapen Score
- 40 / 100Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 4640
- Market size
- $19K/yr39K searches / yr
- 90-day growth
- +18.3%search demand this quarter
- Competition
- 58%top-5 click share · 8 brands · 157 sellers
Flapen Score
Ursula Doll against its category
The dotted line is the Toys & Games average. Past it, Ursula Doll is stronger. Inside it, weaker.
Market
The Ursula Doll market on Amazon at a glance
Shoppers on Amazon United States searched for Ursula Doll 39K times last year and spent an estimated $19K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- +18.3%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $19Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- ursula doll20K searches a year
02 · Price
A sale here is worth $27.14.
Listings sell for $27.14 on average, from $4.73 to $142.04. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $27.14 that is $0 to $3K a year per listing.
- Average price
- $27.14inside the $15 to $100 sweet spot
- Price range
- $4.73–$142.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
28% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #2,885 within Dolls. It carries 527 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 76%
- Out of stock, average day
- 4.3%
- Average rank
- #2,885in Dolls
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 527per listing
- Listings tracked
- 25
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Ursula Doll products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
157
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
4%
- Brand 135%
- Brand 225%
- Brand 320%
- Brand 48%
- Brand 56%
- Brand 63%
- Open — no brand owns it (2 brands, 4%)
Demand
Ursula Doll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Ursula Doll search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ursula doll20K/yr
- ursula toy9K/yr
- ursula plush4K/yr
- ursula toys3K/yr
- ursula barbie1K/yr
- ursula barbie doll1K/yr
- disney ursula doll652/yr
- little mermaid ursula doll286/yr
- disney the little mermaid ursula doll22/yr
- ursula doll 202318/yr
Reviews and returns
What reviews say buyers love and hate about Ursula Doll
We read the reviews and the return reasons for every product selling here.
“Quite larger then the others plushys”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ursula Doll questions
Answered from the same tracked data.








