Ursula Doll
FailShoppers spend an estimated $19K a year here, so Ursula Doll is a Fail.
- Flapen Score
- 40 / 100Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 4640
- Market size
- $19K/yr39K searches / yr
- 90-day growth
- +18.3%search demand this quarter
- Competition
- 58%top-5 click share · 8 brands · 157 sellers
Flapen Score
Ursula Doll against its category
The dotted line is the Toys & Games average. Past it, Ursula Doll is stronger. Inside it, weaker.
Market
The Ursula Doll market on Amazon at a glance
Shoppers on Amazon United States searched for Ursula Doll 39K times last year and spent an estimated $19K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- +18.3%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $19Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- ursula doll20K searches a year
02 · Price
A sale here is worth $27.14.
Listings sell for $27.14 on average, from $4.73 to $142.04. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $27.14 that is $0 to $3K a year per listing.
- Average price
- $27.14inside the $15 to $100 sweet spot
- Price range
- $4.73–$142.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
28% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #2,885 within Dolls. It carries 527 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 76%
- Out of stock, average day
- 4.3%
- Average rank
- #2,885in Dolls
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 527per listing
- Listings tracked
- 25
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Ursula Doll products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Disney Princess Villains Ursula Fashion Doll Accessories and Removable Clothes Disney Villains Toy for Kids 5 Years Old and Up
- Price
- $14.78
- Rating
- 4.8/5
- Reviews
- 1,397
- Age
- 4y ago

Disney Store Official Ursula Plush Doll from The Little Mermaid Vault Plush Collection - Detailed Sculpting Embroidered Features Faux Fur Satin Pendant Toys
- Price
- $19.22
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 1y ago

Mattel Disney The Little Mermaid Ursula Fashion Doll & Accessory Inspired by the Movie Collectible Toy
- Price
- $20.07
- Rating
- 4.8/5
- Reviews
- 860
- Age
- 3y ago

Disney Store Official Ariel Classic Doll Gift Set - Includes The Little Mermaid Ursula & King Triton Dolls Plus More - Disney Classic Dolls & Accessories Playset for Imaginative Play
- Price
- $83.65
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 10mo ago

Disney Store Official The Little Mermaid Figure Set 8 Fully Sculpted Disney Figures Including Ariel Prince Eric Ursula & More in Double-Tiered Box with Scenic Backgrounds
- Price
- $29.09
- Rating
- 4.7/5
- Reviews
- 887
- Age
- 1y ago
Trending
estimated 90-day click momentum
Disney Villains Chibi in Motion 4-Pack Bag Charms with Mystery Figure
- Price
- $11.62
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 9mo ago

Disney Store Official Disney Villains Ursula The Little Mermaid 36cm Plush Toy
- Price
- $38.61
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 1y ago

Disney Store Official Ariel Classic Doll Gift Set - Includes The Little Mermaid Ursula & King Triton Dolls Plus More - Disney Classic Dolls & Accessories Playset for Imaginative Play
- Price
- $83.65
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 10mo ago

Mattel Disney Princess Toys Prince Eric Posable Fashion Doll in Signature Outfit Inspired by The Little Mermaid Movie
- Price
- $19.67
- Rating
- 4.8/5
- Reviews
- 4,007
- Age
- 3y ago

Disney Store Official Ursula Plush Doll from The Little Mermaid Vault Plush Collection - Detailed Sculpting Embroidered Features Faux Fur Satin Pendant Toys
- Price
- $19.22
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 1y ago
Newest
by launch date
Mattel Disney Princess Ariel Set of 4 Small Dolls Inspired by Movie
- Price
- $17.71
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 9mo ago

Disney Villains Chibi in Motion 4-Pack Bag Charms with Mystery Figure
- Price
- $11.62
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 9mo ago

Disney Store Official Ariel Classic Doll Gift Set - Includes The Little Mermaid Ursula & King Triton Dolls Plus More - Disney Classic Dolls & Accessories Playset for Imaginative Play
- Price
- $83.65
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 10mo ago

Funko Pop! Deluxe: Little Mermaid - Ursula - Stained Glass - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors and Display
- Price
- $18.89
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 1y ago

Disney Store Official The Little Mermaid Figure Set 8 Fully Sculpted Disney Figures Including Ariel Prince Eric Ursula & More in Double-Tiered Box with Scenic Backgrounds
- Price
- $29.09
- Rating
- 4.7/5
- Reviews
- 887
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
157
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 96%
Open market
4%
- Disney Store35%
- Mattel25%
- Disney Princess20%
- Disney8%
- Just Play6%
- Squishmallows3%
- Open — no brand owns it (2 brands, 4%)
Demand
Ursula Doll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Ursula Doll search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ursula doll20K/yr
- ursula toy9K/yr
- ursula plush4K/yr
- ursula toys3K/yr
- ursula barbie1K/yr
- ursula barbie doll1K/yr
- disney ursula doll652/yr
- little mermaid ursula doll286/yr
- disney the little mermaid ursula doll22/yr
- ursula doll 202318/yr
Reviews and returns
What reviews say buyers love and hate about Ursula Doll
We read the reviews and the return reasons for every product selling here.
“Quite larger then the others plushys”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ursula Doll questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








