Ursula Doll
a small market ($19K/yr) — Ursula Doll doesn't clear our bar today.
Flapen Score
Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46
Is Ursula Doll profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Ursula Doll is a $19K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Ursula Doll: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +18.3% over the last 90 days and 1.8% of searches end in a purchase.
$19K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 25 products
Top Ursula Doll products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Disney Princess Villains Ursula Fashion Doll Accessories and Removable Clothes Disney Villains Toy for Kids 5 Years Old and Up
- Price
- $14.78
- Rating
- 4.8/5
- Reviews
- 1,397
- Age
- 4y ago
Disney Store Official Ursula Plush Doll from The Little Mermaid Vault Plush Collection - Detailed Sculpting Embroidered Features Faux Fur Satin Pendant Toys
- Price
- $19.22
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 1y ago
Mattel Disney The Little Mermaid Ursula Fashion Doll & Accessory Inspired by the Movie Collectible Toy
- Price
- $20.07
- Rating
- 4.8/5
- Reviews
- 860
- Age
- 3y ago
Disney Store Official Ariel Classic Doll Gift Set - Includes The Little Mermaid Ursula & King Triton Dolls Plus More - Disney Classic Dolls & Accessories Playset for Imaginative Play
- Price
- $83.65
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 10mo ago
Disney Store Official The Little Mermaid Figure Set 8 Fully Sculpted Disney Figures Including Ariel Prince Eric Ursula & More in Double-Tiered Box with Scenic Backgrounds
- Price
- $29.09
- Rating
- 4.7/5
- Reviews
- 887
- Age
- 1y ago
Trending
90-day click momentum
Disney Villains Chibi in Motion 4-Pack Bag Charms with Mystery Figure
- Price
- $11.62
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 9mo ago
Disney Store Official Disney Villains Ursula The Little Mermaid 36cm Plush Toy
- Price
- $38.61
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 1y ago
Disney Store Official Ariel Classic Doll Gift Set - Includes The Little Mermaid Ursula & King Triton Dolls Plus More - Disney Classic Dolls & Accessories Playset for Imaginative Play
- Price
- $83.65
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 10mo ago
Mattel Disney Princess Toys Prince Eric Posable Fashion Doll in Signature Outfit Inspired by The Little Mermaid Movie
- Price
- $19.67
- Rating
- 4.8/5
- Reviews
- 4,007
- Age
- 3y ago
Disney Store Official Ursula Plush Doll from The Little Mermaid Vault Plush Collection - Detailed Sculpting Embroidered Features Faux Fur Satin Pendant Toys
- Price
- $19.22
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 1y ago
Newest
by launch date
Mattel Disney Princess Ariel Set of 4 Small Dolls Inspired by Movie
- Price
- $17.71
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 9mo ago
Disney Villains Chibi in Motion 4-Pack Bag Charms with Mystery Figure
- Price
- $11.62
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 9mo ago
Disney Store Official Ariel Classic Doll Gift Set - Includes The Little Mermaid Ursula & King Triton Dolls Plus More - Disney Classic Dolls & Accessories Playset for Imaginative Play
- Price
- $83.65
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 10mo ago
Funko Pop! Deluxe: Little Mermaid - Ursula - Stained Glass - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors and Display
- Price
- $18.89
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 1y ago
Disney Store Official The Little Mermaid Figure Set 8 Fully Sculpted Disney Figures Including Ariel Prince Eric Ursula & More in Double-Tiered Box with Scenic Backgrounds
- Price
- $29.09
- Rating
- 4.7/5
- Reviews
- 887
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
157
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
4%
- Disney Store35%
- Mattel25%
- Disney Princess20%
- Disney8%
- Just Play6%
- Squishmallows3%
- Open — no brand owns it (2 brands, 4%)
Ursula Doll demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.0×
Top Ursula Doll search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ursula doll20K/yr
- ursula toy9K/yr
- ursula plush4K/yr
- ursula toys3K/yr
- ursula barbie1K/yr
- ursula barbie doll1K/yr
- disney ursula doll652/yr
- little mermaid ursula doll286/yr
- disney the little mermaid ursula doll22/yr
- ursula doll 202318/yr
What reviews say buyers love and hate about Ursula Doll
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Overall, its a high-quality, eye-catching set thats perfect for any Disney villain fan”
“great price”
“Great size and quality”
“She loved her gift”
“Super cute and fun”
What buyers complain about
89% of reviews“Quite larger then the others plushys”
“she isn't enjoying the toys as much as I'd hoped”
“Arrived Used”
“I wish it was posable”
“Bad design”
Ursula Doll return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Ursula Doll questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
