unstable unicorns expansion packs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.98avg listing price — sweet spot $15–$100
Review moat
Good1,218.3avg incumbent reviews — the moat a new listing must climb
Price range
Bad$9.03–$16.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$29K$29K/yr · 40K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, unstable unicorns expansion packs is a $29K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 29/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
unstable unicorns expansion packs market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $32K–$39K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #204
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.5%
- Avg brand age
- 56 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Unstable Games100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 5.6×
Top unstable unicorns expansion packs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Unstable Games - Unstable Unicorns Adventures Expansion Pack - Designed to be Added to Your Unstable Unicorns Card Game
Unstable Games$12.764.9★1,153 rev
Unstable Games - Unstable Unicorns Dragons Expansion Pack - designed to be added to your Unstable Unicorns Card Game
Unstable Games$12.844.8★1,796 rev
Unstable Games - Unstable Unicorns Rainbow Apocalypse Expansion Pack - designed to be added to your Unstable Unicorns Card Game
Unstable Games$12.514.8★2,809 rev
Unstable Games Unstable Unicorns Diamond Edition Card Game - Strategy Party Game for 2-8 Players Ages 8 and Up - Funny Family Game Night Card Game from the Creators of Here to Slay
Unstable Games$16.384.7★42 rev
Unstable Games - Unstable Unicorns: Nightmares Expansion - Designed to be Added to Your Unstable Unicorns Card Game
Unstable Games$13.034.8★663 rev
Newest
by launch dateUnstable Games Unstable Unicorns Diamond Edition Card Game - Strategy Party Game for 2-8 Players Ages 8 and Up - Funny Family Game Night Card Game from the Creators of Here to Slay
Unstable Games$16.3842 rev
Unstable Games Twisted Cryptids Ness is More Expansion Pack - Strategy Game from The Creators of Unstable Unicorns - Great for Family Game Night
Unstable Games$12.5969 rev
Unstable Games Here to Slay Banner Quest Expansion Pack - Fantasy Adventure Strategy Game for 2-6 Players Ages 10 and Up - Family Game Night Card Game from the Creators of Unstable Unicorns
Unstable Games$14.4458 rev
Unstable Games - Unstable Unicorns Vinyl Mini Figures Series Mystery Blind Box - Rainbow Apocalypse
Unstable Games$10.20168 rev
Unstable Games - Unstable Unicorns: Nightmares Expansion - Designed to be Added to Your Unstable Unicorns Card Game
Unstable Games$13.03663 rev
Trending
90-day click momentumUnstable Games Unstable Unicorns Diamond Edition Card Game - Strategy Party Game for 2-8 Players Ages 8 and Up - Funny Family Game Night Card Game from the Creators of Here to Slay
Unstable Games$16.384.7★
Unstable Games - Unstable Unicorns Adventures Expansion Pack - Designed to be Added to Your Unstable Unicorns Card Game
Unstable Games$12.764.9★
Unstable Games Here to Slay Banner Quest Expansion Pack - Fantasy Adventure Strategy Game for 2-6 Players Ages 10 and Up - Family Game Night Card Game from the Creators of Unstable Unicorns
Unstable Games$14.444.9★
Unstable Games Twisted Cryptids Ness is More Expansion Pack - Strategy Game from The Creators of Unstable Unicorns - Great for Family Game Night
Unstable Games$12.594.8★
Unstable Games - Unstable Unicorns Rainbow Apocalypse Expansion Pack - designed to be added to your Unstable Unicorns Card Game
Unstable Games$12.514.8★
What buyers say about unstable unicorns expansion packs
What buyers praise and complain about, mined from review topics.What buyers love
“So much fun”
“Great quality cards”
“Fun game for card gamers”
“One of those fits”
“Awesome expansion to have with your Here to slay collection”
“A lean expansion that does exactly what it promises without overcomplicating a game that benefits from its accessibility”
“the artwork is amazing”
“Best expansion”
“I enjoyed getting it as a christmas gift”
“worth your money”
What buyers complain about
“the glue that was supposed to keep the box in place was expired or something”
“the instructions weren't very clear”
“I feel like the quality of the cards lacks a bit”
“I'll admit that the figurine boxes can be a little pricey”
“though they too are pretty small packs”
“It holds no true educational purposes”
Top return reasons
Common questions
- Is unstable unicorns expansion packs profitable to sell on Amazon United States?
- The niche generates $29K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Skip it (29/100).
- How competitive is the unstable unicorns expansion packs niche?
- 1 brands and 5 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in unstable unicorns expansion packs?
- Top complaints mined from reviews: Adhesion/Stickiness, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 1.2%.
- When does demand for unstable unicorns expansion packs peak?
- Demand peaks in Jan–Dec; the busiest month runs 5.6× the quietest.
- What does it cost to enter the unstable unicorns expansion packs niche?
- Listings span $9.03–$16.38; the average listing price is $12.98 (sweet spot $15–$100). The average incumbent carries 1,218 reviews — the moat a new listing must climb.