Unstable Unicorns

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months

156K

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

7.2%

Market size, estimated

$158Ka year

Peak month

December4.6× the quietest month

Top search term

unstable unicorns131K searches a year

Listings sell for $14.03 on average, from $9.03 to $16.38. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $14.03 that is $28K to $35K a year per listing.

Average price

$14.03under the $15 to $100 sweet spot

Price range

$9.03–$16.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

2,000–2,500

Revenue per listing a year

$28K–$35K

Returns

2.1%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #327 within Dedicated Deck Card Games. It carries 5,946 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#327in Dedicated Deck Card Games

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

5,946per listing

Listings tracked

4

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months