Is uno reverse card profitable to sell on Amazon United States?

The niche generates $5.3M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.0%. Flapen's verdict: Skip it (49/100).

How competitive is the uno reverse card niche?

4 brands and 142 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in uno reverse card?

Top complaints mined from reviews: Size-Overall, Fun/Entertainment Experience, Value For Money. The return rate is 1.1%.

When does demand for uno reverse card peak?

Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the uno reverse card niche?

Listings span $6.51–$22.19; the average listing price is $11.92 (sweet spot $15–$100). The average incumbent carries 17,725 reviews — the moat a new listing must climb.

uno reverse card

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$5.3M

$5.3M/yr · 5.4M searches

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.92

avg listing price — sweet spot $15–$100

Price range

Okay$6.51–$22.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+14.0%

90-day search growth — must beat 0% to launch

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad17,724.87

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, uno reverse card is a $5.3M/yr Amazon United States market (5.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

uno reverse card market data

Units sold / yr: 500K–600K; avg 25,000–30,000/product
Revenue / yr: $6.0M–$7.2M; units × avg price
Conversion rate: 8.2%
Avg BSR: #107
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 1.1%
Avg brand age: 47 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

142

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Mattel Games62%
UNO25%
Mattel11%
Regal Games2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top uno reverse card search terms

uno2.6M/yr +12.3%6.3% conv.
uno card game1.8M/yr +8.4%8.6% conv.
uno cards409K/yr +30.0%6.4% conv.
uno flip153K/yr +15.5%4.0% conv.
uno games108K/yr -8.8%1.9% conv.
classic uno card game deck19K/yr +474.4%11.5% conv.
uno game56K/yr +6.0%4.9% conv.
uno flip card game53K/yr +62.7%5.5% conv.
uno cards bulk25K/yr +42.0%4.2% conv.
uno card31K/yr +19.0%5.1% conv.

All search terms

Top uno reverse card products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mattel Games UNO Card Game for Kid Adult & Family Nights & Parties Travel & Vacations Color Blind Accessible & Customizable Deck (Amazon Exclusive)

Mattel Games$11.434.8★60,612 rev

Mattel 4347154784 Uno Card Game 2 Pack Red

UNO$13.934.8★2,540 rev

Mattel Games UNO Show em No Mercy Card Game in Storage Tin Ages 7+

Mattel Games$15.704.8★8,262 rev

UNO GO! Pocket-Sized Cards for On The Go Play Mini Sized Playing Cards for Travel Stocking Stuffer Birthday Party Kids Adults Family Game Night Color Matching Fun

UNO$6.514.5★1,213 rev

Mattel Uno Original and Uno Flip Card Games Combo Pack of 2

Mattel$11.564.8★4,002 rev

Newest

by launch date

Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players

Mattel Games$11.971,077 rev

11mo ago

Mattel Games UNO Card Game with 2 Add On Packs with Storage Tin

Mattel Games$14.281,367 rev

1y ago

Mattel Games UNO Show em No Mercy Card Game in Storage Tin Ages 7+

Mattel Games$15.708,262 rev

2y ago

Mattel Games UNO FLIP! Card Game in Storage & Travel Tin Color Blind Accessible Deck for Kids Adults & Family Nights & Parties (Amazon Exclusive)

Mattel Games$11.9311,833 rev

3y ago

UNO GO! Pocket-Sized Cards for On The Go Play Mini Sized Playing Cards for Travel Stocking Stuffer Birthday Party Kids Adults Family Game Night Color Matching Fun

UNO$6.511,213 rev

4y ago

What buyers say about uno reverse card

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience55%

“Fun for the whole family”

Value For Money7%

“Good price”

Quality-Overall7%

“Good quality cards”

Gifting Purpose5%

“makes great for gifts”

Ease Of Use4%

“Very easy to use”

Advertised Vs Actual Product3%

“As advertised”

Trivia Games3%

“Great tradtional family game”

Collectibles3%

“Great collection for my family”

Size-Overall2%

“Perfect size”

Strength2%

“Very sturdy cards”

What buyers complain about

Size-Overall34%

“Really Small”

Fun/Entertainment Experience9%

“My grandson didnt enjoy these card games”

Value For Money7%

“they raised the price”

Functionality-Overall5%

“Second machine and it does not work”

Quality-Overall4%

“Poor quality”

Instructions/User Manual/Troubleshooting4%

“the instructions could be clearer”

Product Condition3%

“the cards were already damaged and worn”

Noise Level3%

“It is a little loud”

Ease Of Use2%

“Not easy to handle”

Gifting Purpose2%

“It was ment for a gift which I will not give because of condition”

Top return reasons

Size-Overall44%

Value For Money21%

Advertised Vs Actual Product9%

Product Condition5%

Functionality-Overall3%

Defective Material/Parts3%