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Uno Flip

brand-locked demand (top 5 brands take 100% of clicks) — Uno Flip doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46

Market size 54Growth 46Conversion 82Competition 10Returns 86Price range 80Avg price 77Brand share 0Review moat 27Quality gap 17
This niche Category average · 3,143 niches

Is Uno Flip profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Uno Flip is a $376K/yr Amazon United States market (267K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Uno Flip: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +16.8% over the last 90 days and 8.8% of searches end in a purchase.

$376K

revenue / yr

Units sold / yr40K
Search volume / yr+16.8%267K
Conversion rate8.8%
Avg price$15.98

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 48
Top-5 product click share87%
Open market0%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement50%
New entrants (1y)1· 1 succeeded
Avg rating4.7★
Avg reviews3,817

Top Uno Flip products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

$0$56K$113K$169K$226K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Mattel Games73%
  • Mattel23%
  • UNO4%

Uno Flip demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume267KCVR8.8%Products8Brands3Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews3,817Avg BSR#516
13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Top Uno Flip search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • uno flip153K/yr
  • uno flip card game53K/yr
  • phase 10 flip21K/yr
  • uno flip attack14K/yr
  • phase 10 flip card game6K/yr
  • flip uno card game6K/yr
  • uno flip attack card game4K/yr
  • uni flip3K/yr
  • card games uno flip3K/yr
  • uno card game flip3K/yr

What reviews say buyers love and hate about Uno Flip

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Fun/Entertainment Experience69%

Fun for the whole family

Value For Money5%

Great product at a great price

Quality-Overall5%

Good quality

Gifting Purpose5%

makes great for gifts

Advertised Vs Actual Product3%

Good fun and as shown

What buyers complain about

89% of reviews
Fun/Entertainment Experience24%

boring

Value For Money20%

Waste of money and time

Quality-Overall12%

Low quality, not Mattel

Size-Overall11%

Box is very large

Instructions/User Manual/Troubleshooting6%

I think even errors in the instructions leaving a parent very frustrated

Uno Flip return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
27%
2Size-Overall
19%
3Advertised Vs Actual Product
17%
4Product Condition
9%
5Fun/Entertainment Experience
5%

Common Uno Flip questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Uno Flip 44/100 on Amazon United States — Skip it. The niche generates $376K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +16.8% over the last 90 days.
Search demand for Uno Flip on Amazon United States peaks in Nov–Dec, where the busiest month runs 3.5× the quietest.