Is uno flip profitable to sell on Amazon United States?

The niche generates $376K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.8%. Flapen's verdict: Skip it (44/100).

How competitive is the uno flip niche?

3 brands and 48 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in uno flip?

Top complaints mined from reviews: Fun/Entertainment Experience, Value For Money, Quality-Overall. The return rate is 1.5%.

When does demand for uno flip peak?

Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the uno flip niche?

Listings span $11.56–$30.17; the average listing price is $15.98 (sweet spot $15–$100). The average incumbent carries 3,817 reviews — the moat a new listing must climb.

uno flip

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Price range

Great$11.56–$30.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.98

avg listing price — sweet spot $15–$100

Market size

Good$376K

$376K/yr · 267K searches

Growth

Okay+16.8%

90-day search growth — must beat 0% to launch

Review moat

Okay3,816.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, uno flip is a $376K/yr Amazon United States market (267K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

uno flip market data

Units sold / yr: 30K–40K; avg 2,500–3,000/product
Revenue / yr: $479K–$639K; units × avg price
Conversion rate: 8.8%
Avg BSR: #516
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Mattel Games73%
Mattel23%
UNO4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top uno flip search terms

uno flip153K/yr +15.5%5.0% conv.
uno flip card game53K/yr +62.7%6.8% conv.
phase 10 flip21K/yr +2.5%0.2% conv.
uno flip attack14K/yr -0.8%6.0% conv.
phase 10 flip card game6K/yr +21.1%0.4% conv.
flip uno card game6K/yr -28.9%5.6% conv.
uno flip attack card game4K/yr -13.8%6.9% conv.
uni flip3K/yr -1.4%7.6% conv.
card games uno flip3K/yr -52.0%2.4% conv.
uno card game flip3K/yr -31.6%6.4% conv.

All search terms

Top uno flip products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mattel Games UNO FLIP! Card Game in Storage & Travel Tin Color Blind Accessible Deck for Kids Adults & Family Nights & Parties (Amazon Exclusive)

Mattel Games$11.934.8★11,833 rev

Mattel Games UNO Flip Attack Card Game Ages 7+ 2-10 Players

Mattel Games$15.994.7★4,818 rev

Mattel Uno Flip Card Game Combo Pack of 2

Mattel$16.784.6★63 rev

Mattel Uno Original and Uno Flip Card Games Combo Pack of 2

Mattel$11.564.8★4,002 rev

Mattel Games UNO Show em No Mercy Card Game in Storage Tin Ages 7+

Mattel Games$15.704.8★8,262 rev

Newest

by launch date

Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players

Mattel Games$11.971,077 rev

11mo ago

Mattel Uno No Mercy Flip and Dos Card Game Combo Pack of 3

Mattel$30.1746 rev

1y ago

Mattel Uno Flip Card Game Combo Pack of 2

Mattel$16.7863 rev

1y ago

Mattel Games UNO Flip Attack Card Game Ages 7+ 2-10 Players

Mattel Games$15.994,818 rev

2y ago

Mattel Games UNO Show em No Mercy Card Game in Storage Tin Ages 7+

Mattel Games$15.708,262 rev

2y ago

What buyers say about uno flip

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience69%

“Fun for the whole family”

Value For Money5%

“Great product at a great price”

Quality-Overall5%

“Good quality”

Gifting Purpose5%

“makes great for gifts”

Advertised Vs Actual Product3%

“Good fun and as shown”

Ease Of Use3%

“Easy & fun to play”

Portability2%

“Travels well”

Collectibles2%

“The handy travel tin keeps everything organized and makes it super easy to bring to gatherings, parties, or game nights anywhere”

Trivia Games1%

“Fun twist on old favorite; great quality; good value; nice for a variety of ages”

Design-Overall1%

“The way its designed”

What buyers complain about

Fun/Entertainment Experience24%

“boring”

Value For Money20%

“Waste of money and time”

Quality-Overall12%

“Low quality, not Mattel”

Size-Overall11%

“Box is very large”

Instructions/User Manual/Troubleshooting6%

“I think even errors in the instructions leaving a parent very frustrated”

Grip6%

“its hard to grab the cards”

Color5%

“faded to the point some green”

Product Condition3%

“the cards were already damaged and worn”

Thickness1%

“This pack has very thin matte paper cards”

Durability1%

“They will not hold up well”

Top return reasons

Value For Money27%

Size-Overall19%

Advertised Vs Actual Product17%

Product Condition9%

Fun/Entertainment Experience5%

Scratch Resistance4%

Gifting Purpose3%

Functionality-Overall3%

Instructions/User Manual/Troubleshooting2%

Defective Material/Parts1%

Common questions

Is uno flip profitable to sell on Amazon United States?: The niche generates $376K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.8%. Flapen's verdict: Skip it (44/100).
How competitive is the uno flip niche?: 3 brands and 48 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in uno flip?: Top complaints mined from reviews: Fun/Entertainment Experience, Value For Money, Quality-Overall. The return rate is 1.5%.
When does demand for uno flip peak?: Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the uno flip niche?: Listings span $11.56–$30.17; the average listing price is $15.98 (sweet spot $15–$100). The average incumbent carries 3,817 reviews — the moat a new listing must climb.