Is uno card holder profitable to sell on Amazon United States?

The niche generates $76K/yr across 22 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (41/100).

How competitive is the uno card holder niche?

15 brands and 38 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in uno card holder?

Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 1.1%.

When does demand for uno card holder peak?

Demand peaks in Jan–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the uno card holder niche?

Listings span $5.77–$17.03; the average listing price is $10.68 (sweet spot $15–$100). The average incumbent carries 3,772 reviews — the moat a new listing must climb.

uno card holder

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$10.68

avg listing price — sweet spot $15–$100

Review moat

Okay3,771.55

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.1%

90-day search growth — must beat 0% to launch

Market size

Bad$76K

$76K/yr · 117K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$5.77–$17.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, uno card holder is a $76K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 41/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

uno card holder market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $64K–$85K; units × avg price
Conversion rate: 6.1%
Avg BSR: #375
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 3.9%
Avg brand age: 36 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

26%

Klein25%
Sylmifoi17%
Leayjeen11%
DKAOVH9%
adada7%
kediyoo6%

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — -8.1% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top uno card holder search terms

uno card holder46K/yr -4.8%5.3% conv.
uno card case29K/yr -7.6%4.7% conv.
uno case13K/yr +5.2%4.3% conv.
uno card box5K/yr -18.8%4.3% conv.
uno box4K/yr -35.4%5.0% conv.
uno card holder case5K/yr -19.7%6.2% conv.
uno card storage4K/yr +3.8%4.5% conv.
uno accessories5K/yr -20.2%0.5% conv.
uno travel case3K/yr +0.3%3.9% conv.
uno deck holder3K/yr -34.1%4.7% conv.

All search terms

Top uno card holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Klein UNO: Carry Bag - Holds Uno Game Cards Stow The Game Instructions in The Mesh Compartment Sturdy Zip Up Case

Klein$15.594.6★5,924 rev

Sylmifoi 2PCS Card Cases for UNO Cards and Playing Cards High Capacity Clear Storage Boxes for Trading Cards & More (Card Not Included)

Sylmifoi$8.024.8★38 rev

DKAOVH 4PCS Plastic Game Card Storage Box Card Case for UNO Cards playing card box High Capacity Playing Card Case (NO Cards)

DKAOVH$12.674.7★288 rev

Leayjeen Card Case for UNO/Phase 10/Skip-Bo Cards Travel Bag-Black

Leayjeen$9.914.8★58 rev

adada Travel Case for Mattel UNO Card Game (Only Case) (Yellow+Red)

adada$10.984.8★394 rev

Newest

by launch date

neotidy Playing Card Storage Box Set of 6 Clear Plastic Playing Card Cases Organizer with Snap Lid Mixed Sizes Card Game Storage for UN* Cards Standard Decks Trading Cards Card Game Holder Case

neotidy$9.9747 rev

3mo ago

Sylmifoi 6PCS Playing Card Storage Box Set Clear Plastic UNO Card Cases with Snap Lid Mixed Sizes Portable UNO Card Holder Organizer for Playing Cards Trading Cards Game Cards & Small Accessories

Sylmifoi$9.9518 rev

3mo ago

Sylmifoi 2PCS Card Cases for UNO Cards and Playing Cards High Capacity Clear Storage Boxes for Trading Cards & More (Card Not Included)

Sylmifoi$8.0238 rev

6mo ago

Sylmifoi 4PCS Game Card Storage Box Clear Plastic UNO Card Case High Capacity Card Holders for Playing Cards Trading Cards Business Card & More (NO Cards)

Sylmifoi$11.5625 rev

6mo ago

neotidy Playing Card Storage Box Set of 6 Clear Plastic Playing Card Cases with Snap Closure Mixed Size Card Game Storage Organizer for Standard Playing Cards Trading Cards & Small Accessories

neotidy$9.9450 rev

7mo ago

What buyers say about uno card holder

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall13%

“The size is appropriate for our needs”

Fun/Entertainment Experience11%

“Fun family game”

Ease Of Use10%

“Easy to learn”

Quality-Overall8%

“Good quality cards”

Advertised Vs Actual Product7%

“As advertised”

Durability7%

“The material feels durable”

Storage Capacity7%

“Good storage boxes”

Value For Money6%

“Worth it”

Collectibles6%

“Perfect for card players”

Grip4%

“Play my hand 👍 Very useful”

What buyers complain about

Size-Overall28%

“Tiny cards”

Strength7%

“The plastic is very flimsy sorry I ordered it however”

Durability7%

“Falling Apart”

Ease Of Use5%

“A little awkward to separate at first until they loosen up”

Thickness3%

“not thick enough to hold the deck”

Quality-Overall2%

“low quality hinge is brittle”

Grip2%

“his hands are too small to grab”

Degree Of Motion2%

“No rotation”

Advertised Vs Actual Product2%

“Don't be fooled by the pictures”

Value For Money2%

“Pricey”

Top return reasons

Size-Overall52%

Value For Money13%

Advertised Vs Actual Product7%

Defective Material/Parts5%

Quality-Overall3%

Functionality-Overall3%

Material Quality2%

Strength2%

Product Condition1%

Storage Capacity1%

Common questions

Is uno card holder profitable to sell on Amazon United States?: The niche generates $76K/yr across 22 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (41/100).
How competitive is the uno card holder niche?: 15 brands and 38 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in uno card holder?: Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 1.1%.
When does demand for uno card holder peak?: Demand peaks in Jan–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the uno card holder niche?: Listings span $5.77–$17.03; the average listing price is $10.68 (sweet spot $15–$100). The average incumbent carries 3,772 reviews — the moat a new listing must climb.