Unicorn Doll

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months

276K

Growth, 90 days vs prior 90

+10.9%

Conversion, latest week

2.9%

Market size, estimated

$185Ka year

Peak month

November8.0× the quietest month

Top search term

barbie unicorn85K searches a year

Listings sell for $22.99 on average, from $8.17 to $38.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $22.99 that is $6K to $11K a year per listing.

Average price

$22.99inside the $15 to $100 sweet spot

Price range

$8.17–$38.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$6K–$11K

Returns

2.1%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #600 within Dolls. It carries 1,768 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

93%

Out of stock, average day

6.7%

Average rank

#600in Dolls

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

1,768per listing

Listings tracked

44

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

5Amazon's first-year sales bar

Average brand age

37 months