Unicorn Craft

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.

Searches, last 12 months

213K

Growth, 90 days vs prior 90

-20.1%

Conversion, latest week

6.2%

Market size, estimated

$211Ka year

Peak month

December4.9× the quietest month

Top search term

unicorn craft42K searches a year

Listings sell for $16.09 on average, from $5.73 to $32.02. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $16.09 that is $2K to $4K a year per listing.

Average price

$16.09inside the $15 to $100 sweet spot

Price range

$5.73–$32.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.2%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #176 within Craft Kits. It carries 2,015 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#176in Craft Kits

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

2,015per listing

Listings tracked

56

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

34 months