Uncle Goose
FailThe top 5 brands take 95% of clicks, so Uncle Goose is a Fail.
- Flapen Score
- 39 / 100Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 4639
- Market size
- $67K/yr81K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 59%top-5 click share · 8 brands · 26 sellers
Flapen Score
Uncle Goose against its category
The dotted line is the Toys & Games average. Past it, Uncle Goose is stronger. Inside it, weaker.
Market
The Uncle Goose market on Amazon at a glance
Shoppers on Amazon United States searched for Uncle Goose 81K times last year and spent an estimated $67K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $67Ka year
- Peak month
- March5.5× the quietest month
- Top search term
- vintage baby toys24K searches a year
02 · Price
A sale here is worth $27.82.
Listings sell for $27.82 on average, from $15.69 to $51.51. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.82 that is $0 to $3K a year per listing.
- Average price
- $27.82inside the $15 to $100 sweet spot
- Price range
- $15.69–$51.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #536 within Stacking Blocks. It carries 1,523 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 6.6%
- Average rank
- #536in Stacking Blocks
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 1,523per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Uncle Goose products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
26
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
59%
Top 20: 96%
Open market
3%
- Brand 185%
- Brand 24%
- Brand 32%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Uncle Goose search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 5.5×
Search terms
Top Uncle Goose search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vintage baby toys24K/yr
- uncle goose wooden blocks15K/yr
- uncle goose8K/yr
- wooden baby toys 6-12 months12K/yr
- wooden baby toys 0-6 months8K/yr
- uncle goose blocks7K/yr
- wooden baby4K/yr
- wooden toys for babies 6-12 months2K/yr
- wood toys for babies 6-12 months394/yr
Reviews and returns
What reviews say buyers love and hate about Uncle Goose
We read the reviews and the return reasons for every product selling here.
“the pull cord is short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Uncle Goose questions
Answered from the same tracked data.